It’s another hot one here in Central Ontario. I actually treated myself to breakfast downstairs and they have a sign on the door that dining indoors is okay, but it’s too hot for the servers to be working the patio, so you know it’s hot here.
It was a nice, relaxing breakfast though because it wasn’t at all busy inside. I took m iPad with me, and worked for a bit on my launch schedule for the rest of the year. And then I read a book while I ate my breakfast. I’ve never actually done that before, but it was really relaxing.
I’m very grateful to Shaun that now that he fixed my computer, he set up the one that I had been using in the living room with the air conditioning so that I have a cool place to work when the afternoons get too hot to be in my room. Here’s hoping that means I get more done in a day now!
It just takes some getting used to again, because all the peripherals on this computer are his, and all the ones I’m used to are in the other room!
Here’s what I have for you today…
Today’s Read: 8 Ways To Make It Easier to Share Your Unique Voice
Today’s read may seem like it’s a little off topic, but really it’s not because one of the first things I mentioned when we started this series on building better customer relationships was to be yourself. And learning to share your own unique voice is a huge part of being yourself, and something I know a lot of content creators struggle with.
The thought of having to share your unique voice can be a scary one for some people. It was for me when I first started online. One of my biggest fears then, and even now, is becoming too repetitive and not being able to find new ways to talk low-content creation and publishing.
I’m finding now though, that I’ll probably never run out of things to say about because there are always new ideas to be had. More likely, I’ll never have enough time to say everything I want to on the topic.
But that’s enough about me… I want to talk about you and your unique voice.
There are many things you can do to make sharing your message easier. Here are a few tips to get you started.
1. Stay current in your niche
The one thing you don’t want is for your message to get stale. Things are always changing, and while your core message won’t change a whole lot, how you deliver it will need to adapt with the market you are serving.
Keep abreast of what’s happening right now, as well as any future trends you see coming. This will help establish your credibility and make it easier for people to see you as an expert source of information.
2. Know Your Audience
The better you know your audience, the easier it will be for you to share your message with them. You will be able to create content that speaks to their wants and needs and solves their problems at the same time as you are sharing what makes you uniquely qualified to help them.
3. Have a Plan
Now that you are up to date on what’s happening in your market and you know what your audience wants and needs… it’s time to give it to them.
Creating a content plan allows you to share your message strategically across all the platforms you use including your blog, email lists, and social media. It also makes you look and feel more like an expert if your content has a purpose and a theme that’s consistent with your overall message.
4. Have a Content Schedule
There’s nothing worse than finding a great content creator you love, with a message you can relate to only to have it go silent after only a few emails or blog posts. Even worse is the site where the author writes 2 or 3 posts in a row, and then doesn’t show up again for month or two. I’m guilty of this, and I know it sucks because I hate it when my favorite content creators do it.
So, in this installment of “Ruthie’s do as I say, not as I do” have a content schedule and stick to it! You also need to have a social media schedule and a guest schedule and stick to those too.
It’s the one reason why, even if nothing else gets done in a day, I make sure this newsletter gets out to you. I’ve set the expectations that you’re going to get a daily newsletter, so I have to make sure that happens.
5. Embrace Your Uniqueness
One of the best things about being online is that you can be yourself. And yet, so many people hide behind a fake persona because they don’t think their best is good enough.
Be yourself, and you will find your audience because what makes you unique is what they are looking for.
6. Change up your content once in awhile
A blog that has nothing but 1000-word articles can start to feel stale fairly quickly. The same goes for an email list that sends you nothing but promotion after promotion. There are tons of different types of content available, so change it up and give your audience something fresh. You can use audio, video, infographics, memes, and slideshows just to give you a few ideas.
Remember also that there are three main learning styles, so only catering to one is going to lose you two-thirds of your audience.
7. Engagement is key
The key to getting your message heard is to talk WITH your audience, not just at them. Get involved in groups on social media and have actual conversations with people. It’s easy to fall into lecture mode when you’re doing newsletters and blogging, but that won’t get you far if you don’t have the engagement skills to go with it.
8. Be Consistent
This is huge and goes a long way to not only sharing your voice but building those customer relationships. Keeping the same theme, message, and tone of voice consistent across all your platforms goes a long way to establishing credibility and trust. Your audience needs to know what they can expect each time they come across a piece of your content, and it’s up to you to give it to them.
This is especially true if you use a ghostwriter or social media manager to create your content for you. Make sure you edit anything you hire out to include your own voice and your own energy.
It doesn’t have to be hard to share your unique voice. When you are passionate about your message and know your audience, you never have to worry about being boring or repetitive. Each piece of content you share puts a little bit more of you and your message out into the world. Whether it’s on your blog, in your newsletter, on someone else’s blog, or a social media site, your content is what will get people’s attention so that those who are searching for your message will find it.
And now, here are today’s deals…
Bonus Offers Updates:
The final three bonuses for August are now added to the bonus page. Here’s a peek at what I added yesterday:
Here are today’s active offers:
- Niche Starter Packs – Big Business PLR Blowout Sale
- Piggy Makes Bank – Automate Success
- Piggy Makes Bank – Living a Super-Ager Lifestyle
- PLR of the Month – Toolkit #13 Digital Planners
- Tools for Motivation – Imposter Syndrome
- Last Day! Saurav – Cute Monsters Coloring Pages
- Daily Faith PLR – Bundle Sale
- Kate Anderson – Printable Pros
- Color Monthly – Meditation Coloring Journal
- Simple Happiness – I Love My Cat Journal
- PLR Beach – You Got This! Success Planner
- Niche Starter Packs – Express Gratitude Planner
- New Today! A Cup of Zen – Annual Spirit Animals Subscription
- New Today! PLR Niche – 2022 Flowers and Dogs Planner
- New Today! Createful Journals – Country Walks and Wildflowers
- New Today! Cindy Bidar – Six Figure Systems
Last Day for These Deals
New Coloring Pages: Cute Monsters Coloring Bundle
I don’t usually buy or promote kids coloring packs much anymore, but I thought these were so cute this morning that I bought the whole funnel. Saurav has released a Cute Monsters Coloring Bundle that includes 30 line art drawings as well as a set of monster elements that you can use to mix and match and create your own monster characters.
There are also three additional offers after you purchase:
BRONZE EDITION (Upsell 1) : 30 Studio Quality Black & White Background Illustrations And 30 Ready To Print Coloring Pages With The Monsters Combined!
SILVER EDITION (Upsell 2) : 30 Fully Colored Cute Monster Designs And Fully Editable Monster Creation Asset Pack Combined!
GOLD EDITION (Upsell 3) : 30 Fully Colored Background Designs And 30 Fully Colored Background Designs With Monsters Combined!
This product qualifies for bonuses. You’ll find the bonus claim instructions in your Warrior Plus area after you purchase.
New Deals Today
New Printables: 2022 Flowers and Dogs Planner
Michelle has released a super cute 2022 Flowers and Dogs Planner this week. It includes 35 pages in 2 sizes along with 5 covers. Save 25% through August 30 with coupon code FLOWERS25
This product qualifies for a bonus. You’ll find the bonus claim information on Michelle’s site after you purchase.
New Printables: Country Walks and Wildflowers Journal Templates
Sue has released a new set of journal templates this week. Country Walks and Wildflowers includes 42 PPT templates with:
- 7 Country Walk layouts
- 7 Wildflowers layouts
- 8 Activity Page layouts
- 14 Guide layouts
- 6 Covers/Dividers
Use coupon code WILDFLOWERS to save $5 through August 30.
New DFY Content: Spirit Animals
The latest Spirit Animals DFY content from Gabby drops today. This month’s animal is Fox, and the package includes:
- 1 Epic Blog Post (1000+ Words) on the Spirit Animal of the Month
- 1 Hand-Painted Watercolor Image File (300 DPI) of the Spirit Animal of the Month
- 1 Hand-Painted Watercolor Background Image for the Spirit Animal of the Month
- 5 Journal Page Templates and Cover Using the Graphics of the Spirit Animal of the Month in Canva and PowerPoint in 8.5″x11″
- Commercial Use Rights
Choose from a monthly subscription ($15/month) or annual ($150/year)
The annual subscription qualifies for a bonus. When you choose this option, you are eligible to choose 3 bonus products. Bonus claim instructions are on Gabby’s site after you purchase.
Training Flash Sale: Cindy’s Six Figure Systems
Cindy has done something that she rarely does, and that is put her Six Figure Systems membership on sale. But, from now through Sunday, August 29 you can save 25% on your monthly membership when you use coupon code 2021.
So, here’s what you get with your monthly membership…
- 40+ courses and template packs to take you from no business to six-figures and beyond. You’ll learn email marketing, product creation, list building, sales funnel development, copywriting, and so much more!
- 20+ done-for-you Trello boards. Copy these into your own Trello account to make managing your business and all its moving parts so much easier!
- Twice monthly live Q & A calls with Cindy. This is your chance to get your specific questions answered, so don’t miss out! Plus, you have access to hundreds of hours of past calls, so you can learn from the questions others have asked.
- Exclusive live workshops. This month, members learned how to protect their business assets from disaster, and in October, Cindy will be pulling back the curtain on how she organizes and runs a massive annual sales event.
- New training every month. The resources inside Six-Figure Systems continue to grow as Cindy adds new courses, templates, video training, and other assets to the library.
This product qualifies for a bonus. Email me your receipt after purchase and I will send the bonus instructions.
ICYMI… Yesterday’s Deals
Exclusive Deal Just For You! Launch Pricing on Mel’s 18-month Digital Planner
If you missed out on the launch of Melody’s latest Toolkit 16 Digital Planner, I have a treat for you!
Mel has dropped the price of this amazing 18-month digital planner back to the launch price when you use coupon code RUTHIESPECIAL through August 31. (That makes it a steal at only $17)
And yes, this qualifies for a bonus too. You’ll find the claim instructions on Mel’s site after you purchase
On a personal note, I am really excited to be able to share this with you for a couple of reasons. The first is that I really think digital planners are the way to go if you’re selling direct to customers. And Mel has done all the heavy lifting for you and if you’ve seen any of the trainings she’s done over the last month, you’ll know just how easy this is to customize. (This one comes complete with a training session that shows you how to do it. You’ll find the replay on the download page.)
And the second reason I’m excited is because as a digital planner user, I KNOW this works! This is the exact planner that I use as my “daily driver” every single day. I uploaded this to my GoodNotes the day I got it and have been using it ever since.
Here’s that link again – 18-month Digital Planner and coupon code RUTHIESPECIAL
Ongoing Deals You Might Like
Melody has updated all the Digital Planners in Toolkit #13 and I’ve been playing with these too. I hadn’t looked at these recently and forgot about all the cool designs there are to choose from! I even twisted Mel’s arm to get coupons for you:
Use Ruthie13 to save 20% on the individual planners – can be used up to 5 times OR
Use RUTHIE13BUNDLE to save 25% on the bundle of all 8 planners
Coupons are good through Friday, August 27.
These products qualify for bonuses. You’ll find a link to the bonus claim information in your download area on Melody’s site after purchase.
Rayven has released a new Meditation Coloring Journal this week. You get 28 pages for only $27 with coupon code MEDITATION through Monday, August 30. Pages include:
This product qualifies for a bonus. You’ll find the bonus claim information on Rayven’s site after you purchase.
Jan has released a new, super cute I Love My Cat Journal this week. It includes 40 pages in both PPT and Canva formats for only $12.95 with coupon code CATSPECIAL through September 1. (How is it almost September already?!?)
This product qualifies for a bonus. You’ll find the bonus claim information on Jan’s site after you purchase.
Becky has a new release this week as well. The You Got This! Success Planner includes undated planner pages, monthly agenda, meal planners, gratitude page, workout plan and habit trackers, plus more. Use coupon code SUCCESS to save $10 through Monday, August 30.
This product qualifies for a bonus. You’ll find the bonus claim information on Becky’s site after you purchase.
April has released a gorgeous new Express Gratitude Planner and Printables pack this week. The package includes:
- 26-Page Done-For-You Planner
- 20 Canva Affirmation Templates
- 10 Digital Paper Backgrounds
- 10 Digital Sticker
- 5 Informative Printables
This product qualifies for a bonus. You’ll find the bonus claim information on April’s site after you purchase.
Justin and the team at Tools for Motivation have a new package available this week. Merit: Diagnose and Defeat Imposter Syndrome Once and For All is a complete “biz in a box” package that includes:
1) A Premium Content Folder (Content You Can Sell)
2) A Lead Generation Section (Content To Build Your List With)
3) A Branding Section (Content For Blogging and Online Marketing)
4) A Social Section (Content For Social Media Marketing)
5) A Marketing Suite
This product qualifies for bonuses. Email your receipts to firstname.lastname@example.org and I will send you the bonus claim instructions.
Kate has released her Printable Pros course this week. It will show you how to quickly create a successful printable business on Etsy, your own blog, or your website. She’s also going to share her bonus printable-plus strategy. Bonus content is also included, such as checklists, lead magnets, swipe files, shop graphics, and much more! This is an ALL-INCLUSIVE course that will help you generate passive income with in-demand printables.
This product qualifies for bonuses. You’ll find the bonus claim document in your Warrior Plus download area after you purchase.
The Freebie Section
New! Free Fall Journal Prompts and Journal from Health & Wellness PLR
New! Free September Product Listing Challenge from Lori Winslow
Free Confidence Printables from Ekit Hub
Free Guide to Participating in Bundles and Giveaways from Jenn Brockman
Free At a Glance Calendars from Lori Winslow
10 Free Confidence Graphics from Alice at Publish for Prosperity
Free Action Word Stickers from Di
Analyzing & Improving Top Traffic Sources from Piggy Makes Bank includes 7 articles and 7 emails.
- Back to School Girls Premade Designs from Creative Fabrica
- New! Hello Selly Font from Creative Fabrica
- New! Creative Fabrica Freebie – Chalk and Friend Typeface
- New! Design Cuts Freebie – Campground Font
- Design Bundles Freebie – Flowers Procreate Brush
- Design Bundles Freebies – Watercolor forest friends
- New! Design Bundles Free Design of the Week
- New! Design Bundles Free Craft Design – Moon SVG File
- New! Font Bundles Free Font of the Week
- Font Bundles Freebie – Keen On You
- Font Bundles Freebie – Rosella Handwritten Brush Font
- New! The Hungry Jpeg Freebie – Sunkissed – Handwritten Script Font
- Cat Character Creator from The Hungry Jpeg
- And from me – a set of digital stickers to use in your projects
This Week’s Read
And that’s it for me today! I’m off to have a break in front of the air conditioner for a bit before I hop on a zoom call.
One last thing — I have not forgotten about the bonus replay of Mel’s and my call last week. I ran into a snag with the recording and I’m still trying to fix it. Hopefully that will go a little more smoothly now that I have my own machine with all my editing software back.
Have an amazing day! Create what makes your heart happy!
P.S. – $5-$7 Deals For You
P.P.S – Miss the last newsletter? Read it here
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