Happy Wednesday!

Yesterday in my article, I mentioned that one of the ways you can be authentic is to talk about the things you love, like sports, and you know how much I love golf. The courses have been closed here since about the first week of November, and I will freely admit that I am having golf withdrawals.  Not anymore.

I must have been wishing awfully loudly, because yesterday afternoon I got a text from Shaun that just said “Golf. Friday 9 a.m.” I knew that one of the courses we played in the summer has indoor golf set up in their clubhouse for the winter, and so he called an got us a tee time for Friday morning!

Yup, Ruthie’s going golfing on a cold December morning, and I can’t tell you how much I need this. I’m really hoping that it’s not too expensive, and that it’s fun – we’ve only ever done indoor golfing once before – because it would be something I could go and do by myself on days when Shaun’s at the girlfriend’s house.

But that also means I have to get lots of work done before then, because I don’t think I’ll be doing a whole lot starting Friday right up until the day after Boxing Day. He’s got the whole week off, and other than going to see his girlfriend on the weekend, he’s going to be home all of next week and I’m supposed to come up with a list of things I want to do for the days he’s here. Which, by the way, is really hard to do because I’m all about “doing” outdoors and most of the things I like to do are all closed for the winter!

So, here’s what I have for you this morning starting with today’s read…

Today’s Read: 5 Tips for Setting Up an Annual Email Strategy

Today’s article comes with a bit of a disclaimer: this falls into the category of “do what I say, not what I do.” I’m terrible when it comes to having an email strategy – I get up in the morning and decide what I’m going to write about that day most of the time. I’m getting better with weekly themes, but my overall strategy still needs work. So my strategy is collecting up these tips for you is as much to give myself something to work with as it is to help you get your email planning started too.

The key to creating an effective marketing strategy is to pre-plan as much of your email marketing in advance, whether you do it annually or quarterly, and use automation to manage the bulk of the work the rest of the year. Here are five tips to get you started…

Tip 1. Be Strategic with Your Planning

Once per year (or quarter if you’re doing smaller time frames), sit down with a calendar and mark off the following:

• Your personal vacation, time off, and important dates you are unavailable for work
• Important dates that directly impact your area of business
• Holidays that make sense for you to connect with customers
• Natural cycles for your sales

Once you are aware of the rhythm of the year, start to make a game plan for your email marketing.

Tip 2. Good Email Automation is Essential

Most of us barely scratch the surface when it comes to the power of your email software. I personally use ConvertKit right now, and I know I haven’t got anywhere near automating as much of my email delivery as I could be. I also have a Mailvio account that I’ll be playing with over the holidays to see what it can do.

Take the time to learn about all the features of your autoresponder and how you can incorporate more automated sequences into your business.

Tip 3. Batch Your Emails

This is something I’d really like to get better at myself. Batching is a simple way to create content and emails once and drip them through automation over time. From starting a welcome sequence for a new customer no matter when they sign up, to pre-planning part of your content for the year, doing it at the beginning of the year and scheduling it frees you up for other important business tasks.

Tip 4. Block Time for Email

One of the easiest traps to fall into is being reactive instead of proactive with your email. It’s so tempting to always be checking, and drop whatever you’re doing when an email comes in.

Don’t do that!

Even with pre-planning and pre-writing your emails, there is still daily email to be dealt with. Schedule time in your week to answer correspondence and create email broadcasts that keep you connected to your audience. Small amounts of time can have a huge impact on an audience that is already used to hearing from you.

Tip 5. Know Your Numbers

Your autoresponder is a wealth of information about who is reading your content, and when. Learn how to make the best use of all this information so that you can follow trends and know what is working for you. More importantly, you’ll know what’s not working and can change direction as needed if you pay attention to the numbers.

Taking the time to plan out an email strategy is an effective way to work smarter and stay connected to your audience. Use these tips to help you build relationships with your subscribers and provide them the information and offers that they need. The best feeling in the world is when someone emails you and thanks you for the emails you send and shares how they helped. I want that for you.

And now, here’s the rest of your Wednesday Roundup…

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Today’s Daily Deals

Day 15 of the Diva’s Advent Calendar – Today’s deal comes from Stephanie at Wildflower Digitals – check it out here!

Day 15 of Sue & Di’s Advent Calendar – Save 50% on today’s deal with coupon code ADVENT2021. – Check it out here

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Day 7 of Jenn’s $10 in 10 Days Sale – Today’s deals are:

Mini Calendars – code MINCALDC

Women Riders Coloring Pages – code WMNRDRDC

Camping Coloring Pages – code CAMPDC

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Day 6 of Kitchen Bloggers 12 Days of Christmas

Today’s deal from Elisa at Kitchen Bloggers is 50% OFF All Popular Diet Plan Recipe + Photo PLR and it includes the BRAND NEW SNACK PACK – Keto Snacks & Apps!

Use coupon code 12Days to claim your savings at checkout.

The packs included in today’s offer are:

• BRAND NEW DAY 1 RELEASE of Keto Snacks & Apps and Keto Snacks & Apps Optional Add-On In-Process Photo Pack
• Ketogenic Recipes v1
• Ketogenic Recipes v2
• Ketogenic Recipes v3a and v3b (must have v3a to purchase the add-on pack)
• Living Low Carb v1
• Living Low Carb v2 
• Paleo v1
• Paleo v2 (Healthy Holiday Recipes v2)
• Whole30

Bonus Offer: This offer qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject and I will send you the link to choose your bonus.

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Midweek Madness – Week #3

Lori is back today with another Midweek Madness sale. From today through Thursday, you can save 50% on her Cat Care Planner with coupon code MIDWEEK21

Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on Lori’s site after purchase

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Other New Deals Today

New DFY Content: How To Use the Tarot

Gabby has a new release on How to Use the Tarot this week. I love Tarot and Oracle cards, so am looking forward to picking this up for myself too. It’s on sale for $27 through Sunday December 12 when you use coupon code tarot.

The package includes:

• 5 pre-written blog posts
• 1 Cover Design in Canva, PowerPoint (PPTX) – Sizes include 8.5×11, 8×10, 6×9, A4 in color
• Planner Templates (25 interior pages) in Canva and PowerPoint
• 1 Cover Background
• 1 Watercolor Background
• 4 Gold Tarot Vectors
• PLR / Commercial Use Rights

Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on the A Cup of Zen site after purchase.

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New Coloring Pages: Victorian Ladies

Carmen has a new pack of Victorian Ladies Coloring Pages available this week. The main offer includes 30 beautiful Victorian ladies in black and white. PNG & SVG are included for both packs.

There are also 3 additional offers after you purchase:

OTO1 – Matching Victorian backgrounds for each pack, with and without the Victorian ladies added.

OTO2 – Fully colored versions for both packs and also stickers. The stickers are individual digital stickers PNG files.

OTO3 – Fully colored backgrounds in each pack with and without the Victorian ladies.

Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on the A Cup of Zen site after purchase.

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New Printables from Sue

Foot Care Templates – You get 8 different templates for footcare trackers in 3 sizes for only $7

Undated Calendars Templates – includes 4 layouts that are an updated version of a set released in 2020. Also in 3 sizes, and only $7.

New Journal Prompts – The new monthly content for Sue’s Monthly Inspiration membership also dropped today. Everything month you get templates, daily prompts, training, and a whole lot more for only $7/month. I’ve been a member since Sue started this years ago, and it’s one monthly cost I will never even thing about cancelling.

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New PLR: Micro Habits – Tiny Things That Lead to Big Change

The latest from Tracy and Susanne is their Micro Habits – Tiny Things That Lead to Big Change package. It includes 30 Articles, 30 Emails, eBook Compilation, 30 Social Media Posts, the handy “How to Run an Email Challenge” Guide, plus an eBook/Workbook combo.

Use coupon code MICRO to save $40

Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on the Piggy Makes Bank site after purchase.

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New PLR: How to Organize Your Life, Home Office and Routines for More Fun, Flow, and Happiness

New from Coach Glue this week is their How to Organize Your Life, Home Office and Routines for More Fun, Flow, and Happiness package. Pick it up for only $27 through Thursday, December 16 with promo code 27

The content covers:

• Step 1: Why You Need to Optimize Your Life
• Step 2: Cultivate a Happy & Clean Home
• Step 3: Meal Prep & Plan for More Productivity (and Pleasure!)
• Step 4: Refuel Your Spirit with Regular Routines
• Step 5: Build a Less-Stressy Business Day
• Step 6: Finesse Your Finances
• Step 7: Implement It All with An Ideal Schedule

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Low Content Resources

New Coloring Pages: Steampunk Coloring Page Designs

Rayven has released a new set of Steampunk Coloring Page Designs this week. You get 30 pages for only $27 with coupon code PUNK through Monday, December 20.

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Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on Rayven’s site after purchase

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New Coloring Pages: Mostly Nature Inspired Coloring Book Backgrounds

Lynn at Planner Creators has released a new product this week. The Mostly Nature Inspired Coloring Book Backgrounds includes 30 8.5 x 11 pages of line art backgrounds that can be used to create coloring pages for your projects.

Use coupon code Backgrounds17 to pay only $17 through Friday, December 17. (I messed up the coupon code yesterday, but Lynn made this one just for us! So if you tried yesterday and it didn’t work, it does now!)

Bonus Offer: This offer qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject and I will send you the link to choose your bonus.

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New Printables: Birthday Tracker & Planner

Christina has a new release out this week. Her Birthday Tracker & Planner comes with 50 pages that make it easy to keep track of family and friends birthdays and plan parties for the occasion. It’s on sale now through December 23 for only $17 – no coupon required.

Bonus Offer: These products qualify for a “choose your own” bonus. Email your receipt to me at ritchiemedia@gmail.com to receive the bonus claim instructions.

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New Printables: Calendars with Extended License

Christina at CJD Laptop Lifestyle has a new set of 2022 to 2024 calendar templates available this week, and they come with an extended use license! That means you can use these templates to create your own PLR/Commercial use Calendars. Save $10 through December 20 – no coupon needed.

Each year’s templates comes with:

• 44 pages
• Comes in 3 popular sizes Letter, A4, and 6”x9” (Done for you)
• Year at a glance with grid lines and without
• Bimonthly Calendar with grid lines and without Monthly calendars with spaces for notes
• BONUS – Colored version of the Letter sized fully editable calendar in Power Point.

Bonus Offer: This offer qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject line. I will send you back the claim instructions for choosing your bonus.

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New Bundle Sale: Fresh Start Bundle of PLR and Printables

Rayven’s Fresh Start Bundle is on sale for a few more days. This bundle is full of some really great PLR and Printables packs from your favorite sellers and a few new people too! Choose from the Basic or Deluxe bundles.

See all the goodies here

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Discount Ends Tomorrow! Winter Let It Snow Planner

Michelle has released a really cute Winter Let It Snow Planner today. You can pick it up for half price through December 16 with coupon code WINTER21.

The planner comes with 23 super cute pages in two sizes along with 6 different covers.

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PLR Deals

New PLR: Increase Your Energy

Nicole has a new PLR pack over at Content Drafts this week. Increase Your Energy for a Happier and Healthier You includes:

• Self-assessment: no energy? Find out if you are in dangerous need of an energy boost (and what to do about it!)
• 2000+ word epic blog post: 10 simple and quick ways to boost your energy when you lack time, patience and money!
• Plus 5 additional blog posts
  • 5 Signs That Your Body is Begging for an Energy Boost
  • 4 Sneaky Things that Might Be Zapping Your Energy
  • 5 Quick Exercises that Will Fight Fatigue and Give You the Energy Boost Your Body Craves
  • Boost Your Nutrition! 5 Super Foods That Will Keep You from Running on Fumes
  • The Fresh Air Fix for Low Energy: What to Do When You Can’t Take a Nap and Have a Deadline

Check it out here and use coupon code energy to save 50%

Bonus Offer: This offer qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject and I will send you the link to choose your bonus.

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Ends Tomorrow! Embrace Your Weirdness

Aurelius has a new PLR release this weekend and you can pick it up for under $10 for the next few days. This is a full ‘biz in a box’ style product that covers one of my favorite topics – embracing your weirdness! The content covers:

• How to be comfortable in your own skin without worrying about approval from others?
• The ways that being weird can be a strength and benefit to you in your work and personal life.
• How to make and keep relationships that benefit your unique perspective
• How to feel comfortable and happy as someone who is not normal
• The best strategies to embrace and grow your weirdness into a skill that you can use to your advantage
• And so much more!

Check it out here

Bonus Offer: This product qualifies for a bonus. You’ll find instructions to claim your bonus choice in your dashboard on Warrior Plus after you purchase.

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Ends Friday! Starting Fresh

Justin and the team at Tools for Motivation have a new product release this week. Fresh Start: The Positive Power of Embracing New Beginnings is a full “biz in a box” style product that includes:

• Premium Content – ebook, enhanced ebook, workbook, audiobook, and ecovers
• Lead Generation Content – lead gen report, autoresponder series, and trainers slide deck
• Branding Content – 10 articles, 2 mini reports, 10 slide decks, 1 checklist
• Social Content – tip posters, infographic, pinterest and Instagram images, tweets and FB posts
• A Marketing Suite – with sales letter, product thumbnails and a hand-curated photo collection

Bonus Offer: These products qualify for a “choose your own” bonus. Email your receipt to me at ritchiemedia@gmail.com to receive the bonus claim instructions.

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New Mini PLR Packs from Piggy Makes Bank

Tracy and Susanne have released their three mini-packs for this month. You get 5 Articles, 5 Emails, eBook Compilation, 5 Social Media Posts and 5 social media images in each pack. Coupon code 10DEC21 save $10 through the end of the month.

Five Ways to Reach a New Audience

The Protective Effects of Antioxidants

Mastering Your Focus and Boosting Production

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Price Increases Friday! Human Needs

JR Lang has a new giant PLR pack out this weekend on Human Needs. This package includes:

• eBook: Cultivating The Whole Person – Human Needs: The Complete Guide (29 Pages/8,195 Words)
• Report: Healthy Self-Esteem: A Key Human Need From Which All Else Flourishes (10 Pages/4,316 Words)
• 7 Day Email Series: Are You Ignoring Your Needs? – 1,540 Words
• Workbook: Identifying Your Needs (134 Pages/4,810 Words)
• 26 New Articles
• Plus checklists, infographics, and videos.

Check it out here. It’s on a dimesale so the price is rising with every few sales.

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Existing Content Deals from Tiffany

If you’re planning content for the coming year, Tiff has several huge bundles of existing content that are available at a fraction of the regular price if purchased separately. Bundles include:

• Health and Wellness PLR Bundle – 67 packs for existing content ($1087.50 if purchased separately) for only $37.
• Dating and Relationship – 38 packages ($496.50 if sold separately) for only $27.
• Coffee PLR – 5 packs ($131 if purchased separately) for only $12
• Pet PLR 18 packs for only $17
• Anti-Aging PLR Content  – 24 packs ($524 if bought separately) for only $27
• Self Help, Personal Development and Success Content – 51 packs (over $1500 if purchased separately) for only $77 right now
• Stress, Panic, Anxiety and Depression – 33 packs ($677 if purchased separately) for only $37.
• Debt, Credit, Money and Savings – 22 packs for $12
• ​Tiff’s Marketing Content Bundle 1
• Existing Marketing Content Bundle 2

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Graphics Deals

Creative Fabrica’s Weekly Discount Deals​

The Hungry Jpeg’s Dollar Deals Page

New Bundle! The Modern Designer’s Unforgettable Font Collection from Design Cuts

New! Cute Animals and Patterns Big Bundle from Creative Fabrica

The Comfort and Joy Bundle from The Hungry Jpeg – 5 fonts and 34 graphics packs for $29

New! Winter Cute Animals Bundle from Creative Fabrica

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Freebies

10 Free Cultivating an Abundance Mindset Graphics from Publish for Prosperity

Blooms and Butterflies Planner from Christina at CJD Laptop Lifestyle. Coupon code: HAPPYHOLIDAYS

3 Free Coloring Pages from Ekit Hub

Free PLR Sampler with papers, journal pages, and coloring images from Shannon at Creative Printable Designs

Free 2022 Calendar from Ekit Hub

Free 2022 Pastel Calendar from Christina at CJD Laptop Lifestyle

Pastel Glow Digital Planner (and other freebies) from The Happy Journals Club

Free 5 Pack of Dealing with Negative Thoughts Articles from Publish for Prosperity

Free Taste Test pack of recipes and photos from Kitchen Bloggers. You get 3 recipes with 22 original food photos.

Christmas Printables Mini Kit from Ekit Hub

7 Days to Establish a Better Bedtime Routine from Piggy Makes Bank includes 7 articles and 7 emails

Free Adorable Elephant Template & Cover from Shawn Hansen (Tip: Check out the Subscriber Special Offer after you log in!)

Free Guide to Participating in Bundles and Giveaways from Jenn Brockman

Free Action Word Stickers from Di

Muddy Lilac Seamless Pattern Template (Affinity Designer) from Lynette

• New! Winter Gnomes Sublimation Bundle from Creative Fabrica
• New! Jingle Cookies Font from Creative Fabrica
• Design Cuts Freebie – Free: Procreate Brushes & Worksheets Sample
• New! Design Cuts Freebie – Vintage Map Backgrounds
• Design Bundles Freebie – Scandinavian Christmas set
• Design Bundles Freebies – Watercolor Flowers and Birds Set​
• Design Bundles Free Design of the Week
• Font Bundles Free Font of the Week 
• Font Bundles Freebie – Lovebird​
• Font Bundles Freebie – Candy Christmas Font
• New! The Hungry Jpeg Freebie – Palamino Beach Brush Font
• New! The Hungry Jpeg Freebie – Floral Design Set

And from me – 5 full page coloring backgrounds for your projects

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That’s it for me this afternoon. I’m going to get a late breakfast, and then get working on my to-do list.

Have an amazing day! Create what makes your heart happy!