Happy Wednesday!
It’s shaping up to be a gorgeous fall day here in Central Ontario, and I’m going golfing this afternoon! This might be our last chance to get out for the season so I’m really grateful to Shaun for using up one of his vacation days to go out and play with me.
I have a couple of announcements for you this morning before we get to today’s read and the rest of the roundup…
Announcement #1 – If you were having trouble downloading the 30-day Undated Mandala Reflections Planner, I’ve fixed the download link. You should now be able to log in and download with no issues.
The planners are still on sale for a few more days, and you can check them out here if you haven’t already – Mandala Reflections Planners
Announcement #2 – I realized yesterday that while I told you I have a bonus for the Homepreneur’s Adventure Premium Bundle, I forgot to tell you what it is! So, here’s my bonus when you buy either version of the bundle…
If you purchase the Premium bundle of products and courses, you are entitled to 2 bonus choices PLUS 1 x $25 store coupon.
If you purchase the Premium bundle WITH replays and transcripts, you are entitled to 3 bonus choices PLUS 2 x $25 store coupons.
Day 2 gets underway shortly with Neil Napier from Kyvio.com talking about Email Marketing – one of my favorite topics! If you can’t attend live, register anyways and you can watch the replays for free for 48 hours after.
Today’s Read: Is Your Call to Action Clear Enough?
You know your call to action is the next step you want to audience to take. You know what you want them to do, but have you made it clear to them what you want them to do? You’d be surprised at how fuzzy or wishy-washy some calls to action can be. You don’t want that for your own CTAs.
Clarity is essential in effective CTAs. If you don’t know what you want them to do (or why), then it will make it difficult for you to communicate your message in a way that makes them want to take action.
The next steps you want your audience to take will depend on where they are in their buying cycle. If you understand your audience’s buying cycle, it’s going to be a lot easier to tell them what to do next.
For example, a person who is visiting your site for the first time is going to need a different CTA than a person who has been your customer since your first day in business. You might want the next action your first-time visitor to take is to just sign up for your newsletter. And for the long-time customer, the next action might be to buy the next product in your funnel.
It may seem obvious to you what should be done next, but it’s not always so obvious to your audience. Therefore, you must get clear on what you want them to do.
Here’s a list of things to consider when creating your calls to action…
Know what your goal is
Write down the goals for your business in terms of the information you provide to your audience and what you ultimately want them to do so that what you want for them will come true. Create a product funnel that shows the different stages of buying that your audience goes through, and match it with the right content.
Know what your audience wants
It’s also imperative for you to understand what your audience wants and needs. What do they expect from you? What problems do they have that you can solve? The more you understand their wants and needs, the easier it is to create clear, effective calls to action.
Pay attention to the details
As you write down your goals, your audience’s goals, wants, and needs, you’ll need to be as specific as possible. What you write down about your goals and their wants and needs can be used often just by looking over it.
Keep it short and simple
Once you write it down on a Call to Action, it needs to be short and simple. Condense the words using action words, with a deadline, and by telling them what they get. This is the clearest you can get.
Use language your audience understands
One of the best ways to explain things to your audience is to use the words they use. You can learn the language of your market by following your audience on social media, reading the questions they ask, and the answers they provide to others. This is one instance where using well-known jargon is makes sense.
Make your CTA buttons stand out
When you create your CTA buttons, you want them to look attractive to your audience. Make it the right color, have the right words, and the right shape so that it catches their attention and makes them want to click. These design details will depend on the rest of your website.
Give people incentives to take action
As you write sales copies, you can incentivize your audience to answer your calls to action by giving them what they want. Solve a problem, and make it easy for them too.
Test, track, and analyze your results
No matter what you do, nothing is done without the paperwork. You must test, track, analyze, and improve your CTAs based on the results of your tests. If you don’t test and track, you will never know what works and what doesn’t.
All of these tips will help you to create clear, effective calls to action. You’ll know what you want and why you want it, as well as what your audiences wants and why they want it. Your copywriting is what will marry the two points of view together to help you give others what they want to solve their problem.
And now, here are today’s deals…
Bonus Updates…
Current Offers with Bonuses…
- A Cup of Zen – Annual Spirit Animals DFY Content Subscription
- PLR of the Month Club – Toolkit #16 Digital Planner
- Lori Winslow – 92 Days of Listings
- Piggy Makes Bank – Live Streaming for Business
- Piggy Makes Bank – Looking Within for Healthy Personal Growth
- Andy Charlambous – Puzzle Book Training Bundle
- Tiffany Lambert – 2022 Work Life Success Plan PLR
- Amy Harrop – PD Visual Prints
- The Happy Journals Club – Positivity Journal Templates
- PLR Niche – Final Wishes Estate Planner
- Simple Happiness – Naughty Christmas Elf Planner
- Planning Addicts – Direct Sales Templates with Master Reseller Rights
- Color Me Positive – Baby Animals Coloring Packs
- Coach Glue – Membership Site Idea Planner
- Tools for Motivation – Productivity Burst PLR Special
- Piggy Makes Bank – Getting a Better Night’s Sleep
- New! Melody – The Homepreneur’s Adventure Premium Bundle
- New! Unstoppable PLR – Finding Balance
- New! Simply Couture Designs – Christmas Card Bundle or Scene Creator
- New! Color Monthly – Life Abundance Coloring Planner
- New! Arun Chandran – Passive Income Reviews PLR
Deals Ending Today
Last Day to Save! Coloring Pages: Baby Animals Coloring Book Packs
Maureen has added her Baby Animals Coloring Books Packs to her shop this morning. You can save $17 on each pack through 10 p.m. Eastern on Wednesday, October 27. The packs available include:
- Baby Animal Line Art
- Baby Animal Backgrounds
- Baby Animals Color Illustrations
- Baby Animals Color Backgrounds
You’ll find them all on the front page of the Color Me Positive PLR Shop.
Bonus Offer – This offer qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and I’ll send you the bonus claim instructions.
Last Day to Save! Work Life Success PLR from Tiffany
Tiffany has a new 2022 Work Life Success Plan PLR pack available this week. The pack contains 40 pages of content for $17 during the launch, and includes:
- Full eBook: Mastering the Concept of Work-Life Balance in 2022
- Lead Magnet: Say No to Others and Say Yes to Personal Satisfaction
- 5 Email Autoresponders
- 10 Articles
Bonus Offer: This offer qualifies for a bonus. You’ll find the claim details in your Warrior Plus area after purchase.
New Deals Today
A Spooky Halloween Sale from Di!
Di is having a Halloween Sale over at PLR Planners from today through Sunday, October 31. You save 50% on selected products (58 total) when you use coupon code TREAT50.
New PLR: Passive Income Reviews PLR
Arun has launched a new pack of PLR on Passive Income Reviews this week. The main offer includes 50 Hot Product Reviews of common tools that all online business owners need, regardless of niche. Topics include Domain Registrars, Autoresponders, Page Builders, LMS Systems, WordPress Themes, and much more.
See the complete list here and grab your copy before the price goes up on October 31 (10 p.m. Eastern)
Bonus Offer: This product qualifies for bonuses. You’ll find the bonus claim instructions in your Warrior Plus account after purchase.
Low Content Resources
Sitewide Sale: Bethany is Having a Moving Sale
Bethany at PLR Perfect is moving, and that’s good news for you because she’s put everything in her shop on sale for 50% off when you use coupon code MOVING through Friday, October 29.
Her newest product is a Self-Care for Busy Moms 30-Day Challenge Journal that includes:
- Introduction to Self Care Page
- Two-Page Spread Each, for 30 Days
- Each spread includes a daily self-care idea
- Includes areas to record sleep, exercise, and water tracker
- It also provides reflection sections for each day
- Four Journaling Pages
New Printables: Christmas Scene Creator
Carmen has released a new Christmas Scene Creator with commercial rights this week. This is a set of 15 hand-drawn and hand-painted Christmas illustrations you can mix and match to create your own unique scenes. These are great for Christmas book covers, cards, printables, and stickers. Use coupon code XMASCARD30 to save 30% through Sunday, October 31.
Carmen also has a set of Christmas Card Templates that she’s bundled together with the Scene Creator if you want to make your own Christmas Cards this year. The Christmas card templates include both portrait and landscape designs. They come with both Canva Templates and PowerPoint source files so you can change the fonts & colors and customize the cards with your unique design. Use coupon code XMASCARD30 to save 30% through Sunday, October 31.
Bonus Offer: Both options qualify for a bonus. You’ll find your bonus claim link inside Carmen’s dashboard after purchase.
New Printables: S.A.D. Feeling Blue Journal & Planner
Sheila has released a new and timely planner pack on Seasonal Affective Disorder (S.A.D.) I’ll be picking this one up myself to get more ideas on how to deal with S.A.D. because it’s something I deal with on a daily basis during the winter here.
See everything that’s included in this 36-page package and use coupon code HAPPINESS to save $17 through Thursday, October 28.
New Coloring Pages: Life Abundance Coloring Planner Designs
Rayven has a very cool new Life Abundance Coloring Planner available this week. It comes with 38 pages for creating your own abundance and law of attraction planners. Mix and match the pages, add coloring pages from other packages and you will have something completely unique to you.
See the page previews here and use coupon code ABUNDANCE to save $20 through Monday, November 1.
Bonus Offer: This offer qualifies for a bonus. You’ll find your bonus claim link inside the Color Monthly dashboard area after purchase.
Naughty Christmas Elf Planner
Jan has just released a super-cute Naughty Christmas Elf Planner this week. You get a 41-page planner in both PPT and Canva formats for $12.95 when you use coupon code XMASDEAL through November 3.
There’s also an optional extension pack with activity sheets, gift tags, letters from Santa and other goodies that you can bundle with the planner for only $19.95 when you use coupon code XMASELF.
Bonus Offer: This product qualifies for a bonus. You’ll find the claim instructions on Jan’s site after purchase.
New Printables: Positivity Journal Templates
Fran has a new bundle launching this afternoon at 2 p.m. Eastern. (The link won’t be live before then, so don’t click it just yet.) The Positivity PLR Bundle includes:
- 25 Positivity Journal Templates (in 3 sizes, colour versions and non-decorated versions)
- 19 Positivity Planner Templates (in 3 sizes, colour versions and non-decorated versions)
- 10 Positivity Journal Prompts
- 10 Positivity Pin Templates
- 5 Worksheet Templates (in 3 sizes, colour versions and non-decorated versions)
- 2 Simple Positivity Covers (in 4 sizes plus 3D mockups)
- 196 pre-cropped Washi Tapes
- All fonts
Save $15 when you purchase before 2 p.m. Eastern on Saturday, October 30. No coupon required.
Bonus Offer: This product qualifies for a bonus. You’ll find the claim instructions on Fran’s site after purchase.
New Printables: Final Wishes Estate Planner
Michelle has just released a new Final Wishes Estate Planner this week. Use coupon code ESTATE to pick it up for only $12.95 through October 31. The planner has 33 unique pages in both US Letter and A4 sizes.
See the complete list here and use coupon code ESTATE to claim your savings.
Bonus Offer: This product qualifies for a bonus. You’ll find the claim instructions on Michelle’s site after purchase.
New Monthly Content: Spirit Animals Monthly
The newest installment in Gabby’s Spirit Animals Monthly membership dropped today. This month’s package is Tiger and you get:
- 1 Epic Blog Post (1000+ Words) on the Spirit Animal of the Month
- 1 Hand-Painted Watercolor Image File (300 DPI) of the Spirit Animal of the Month
- 1 Hand-Painted Watercolor Background Image for the Spirit Animal of the Month
- 5 Journal Page Templates and Cover Using the Graphics of the Spirit Animal of the Month in Canva and PowerPoint in 8.5″x11″
- Commercial Use Rights
Check it out here and choose the monthly or annual option
Bonus Offer: The annual offer qualifies for a bonus. You’ll find your bonus claim link inside the Warrior Plus area after purchase.
New Printables: Cash Envelopes Template for Affinity Publisher
Catherine has a new product available this week for Affinity Publisher users. She has created a new set of editable (click and fill) Cash Envelope Templates. Use coupon code SPENDSMART to save $7 through October 29.
The package includes 5 different designs (with one extra variation) and are sized to easily fit a U.S. dollar bill.
New Planner PLR: Membership Site Idea Planner
Melissa and Nicole have a deal on their latest planner this week. The Membership Site Idea Planner is on sale through Thursday, October 28. Save 50% with promo code 50.
This step-by-step planner covers:
- Choosing a Memorable, Magnetic Membership Topic
- Creating Captivating Monthly Content that Gets Members Radical Results
- Cultivating a Close-Knit Community of Winners
- Crafting a Killer Name the Right People Can’t Resist
- Picking a Price that’s Attainable and Attractive (for Both You and Your Members!)
Bonus Offer – This offer qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and I’ll send you the bonus claim instructions.
Still a Few Copies Left! New Resell Printables: Direct Sales Templates
If you serve the direct sales niche, Jenn has a set of Direct Sales Templates with master resell rights available this week. There are only 20 licenses available so check it out if this is a product you could use. There are also 20 regular PLR licenses available as well, if you only want to sell to the end user.
Bonus Offer: This product qualifies for a bonus. You’ll find the claim instructions on Di’s site after purchase.
PLR Deals
New PLR: Finding Balance
Aurelius has a new PLR release this week on Finding Balance. This is a full “biz in a box” PLR package that covers:
- How to choose your own set of values and priorities, shifting your mindset and giving up things that interfere with these priorities.
- How to balance your career, without giving your whole life over to work.
- How to spend more time with your family, catching those important memories as they grow up.
- How to make meaningful relationships with friends and family and the best way to utilize these to make life fuller.
- How to add wellness and health into the hectic life that you live right now.
- The importance of hobbies and free time to help fill your cup and feel so much better.
- How to put it all together with action plans that actually give you the balance that you want.
- And so much more!
Bonus Offer: This offer qualifies for a bonus. You’ll find your bonus claim link inside the Warrior Plus area after purchase.
New PLR: Productivity Bursts PLR
Justin and the Tools for Motivation team have a new package available this week. The Productivity Burst PLR Special is a full “biz in a box” style package that covers how to ditch the “hustle culture” and focus instead on prioritization and getting things done.
See everything that’s included here and save $90 through Friday, October 29.
Bonus Offer – This offer qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and I’ll send you the bonus claim instructions.
New PLR: Health & Wellness Membership from Piggy Makes Bank
Tracy and Susanne have launched a new membership site for people who serve the Health & Wellness Niche. Each month you’ll get 30 articles, 30 emails, 30 social media posts, a compiled ebook, a separate ebook/workbook package and their handy guide on how to use the content to run email challenges.
Lock in the lowest rate of $27/month now when you use coupon code GETWELL through October 31.
This Month’s Topic – Getting a Better Night’s Sleep
Upcoming Topics:
- November – Dealing With Autoimmune Disease
- December – Business Tools for Health & Wellness Service Providers
- January – Intermittent Fasting
You also have the option to purchase each month’s package as a standalone offer. Use coupon code BETTERSLEEP to save $40 on this month’s package.
Personal Development Newsletter PLR: Price Increase Coming November 1
Alice is planning on putting the price of her Personal Development Newsletter Club up on November 1. The price will go from $14.95 to $19.95 a month, and the annual membership will go up to $197. You can lock in the existing prices for as long as you stay a member when you join before the end of October.
You can grab a Free Newsletter Pack here to see if this is something that would work for your business.
This Month’s Releases from Piggy Makes Bank
Looking Within for Healthy Personal Growth includes 30 Articles, 30 Emails, eBook Compilation, 30 Social Media Posts, their handy “How to Run an Email Challenge” Guide, and an eBook/Workbook combo. Use coupon code WITHIN to save $40. Bonus Offer: This product qualifies for a bonus. You’ll find instructions to claim on the Piggy Makes Bank site after purchase.
3 New Mini Packs: Each pack includes 5 Articles, 5 Emails, eBook Compilation, 5 Social Media Posts and 5 social media images. Use coupon code 11OCT21 to save $10 through the end of the month.
Connect With Your Tribe for More Engagement
Unlocking Your Bliss to Find True Happiness
Virtual Athletics – Taking Your Exercise Routine Online
Tools & Training
Low Content Puzzle Book Bundle
Andy Charlambous has bundled up three of his popular Puzzle Book Trainings into one bundle. For the next few days only you can pick up these three trainings for only $23.00 through the end of October
- Rapid Puzzle Book Domination
- Word Search Book Creation Warrior
- Sudoku Book Creation Empire
Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions on Warrior Plus after purchase.
Training on Sale: PD Visual Prints from Amy
Amy Harrop has a sale on her PD Visual Prints training for the month of October (and I just found out about it today). You can save $10 on the main training when you use coupon code PDVISP through October 31.
This training covers how anyone can quickly and easily tap into the mountain of free public domain and vintage content and transform into in-demand content that sells on multiple platforms. It includes:
- The In-Depth PD Visual Prints PDF Guide
- Easy Quickstart Step-by-Step Checklists
- Over The Shoulder Video Training
- 100 visual print ready images in 10 hot categories…
- Bonuses and more…
Bonus Offer: This product qualifies for bonuses. You will find the bonus claim instructions in your Zaxaa account after purchase.
Graphics Deals
Today’s The Day!! Design Bundles Monthly $1 Sale Goes Live Wednesday, October 27 at 12 p.m. Eastern
Creative Fabrica’s Weekly Discount Deals
The Hungry Jpeg’s Dollar Deals Page
Unique Collections Display Font Bundle from Creative Fabrica – Only $5
Super Designer Bundle from Creative Fabrica
Procreate Color Palette Bundle from Creative Fabrica
The Ultimate Festive Toolkit For Creatives from Design Cuts
The Thankful Thanksgiving Bundle – 2 Fonts and 28 graphics packs for $16
The Winter is Coming Bundle from The Hungry Jpeg – 30 graphic packs & 9 fonts for $29
The Fabulous Annas Clipart Bundle from The Hungry Jpeg – 19 graphics packs for $17
Freebies
Free Personal Development Newsletter Pack from Publish for Prosperity
Christmas Printables Mini Kit from Ekit Hub
7 Days to Establish a Better Bedtime Routine from Piggy Makes Bank includes 7 articles and 7 emails
10 Free Comfort Zone Graphics from Publish for Prosperity
Free Adorable Elephant Template & Cover from Shawn Hansen (Tip: Check out the Subscriber Special Offer after you log in!)
17 Free New Client Getting Forms from Coach Glue
2022 12-month Calendar with PLR from Bethany
Free Floral 2022 Calendar from Faith
5 Free Journaling Articles from Publish for Prosperity
Free Guide to Participating in Bundles and Giveaways from Jenn Brockman
Free Action Word Stickers from Di
Free 5-Pack of “Dealing with a Crisis or Difficult Situation” Articles
Muddy Lilac Seamless Pattern Template (Affinity Designer) from Lynette
- New! Free Craft Bundle from The Hungry Jpeg
- New! Halloween Animal Print Digital Paper from Creative Fabrica
- Brown Rustic Shapes Digital Paper from Creative Fabrica
- New! Tropical Leaves Set from Design Cuts
- Design Cuts Freebie – Free: Procreate Brushes & Worksheets Sample
- Design Bundles Freebie – Christmas Scrapbooking Kit with Papers and Element Clusters
- Design Bundles Freebies – Watercolor forest friends
- Design Bundles Free Design of the Week
- Font Bundles Free Font of the Week
- Font Bundles Freebie – Ink Line | Modern Script
- Font Bundles Freebie – Monster Cookies
- New! The Hungry Jpeg Freebie – Brisbane Handwritten Font
That’s it for me this morning! I’m off to find some breakfast and get ready for an afternoon of golfing!
Have an amazing day! Create what makes your heart happy!

Ruth Bowers Ritchie Media email: ruthie@ritchiemedia.ca P.S. Meet the Content Creators! 8 Low Content Products for $10 P.P.S – Miss the last newsletter? Read it here P.P.P.S. – Looking for the current list of bonus offers? Find it here |
Disclaimer: I often recommend products and services that I use or that have been recommended to me by people we trust. In many cases these recommendations are accompanied by an affiliate link, which provides me with a referral commission should you click through and make a purchase.The information presented here is for educational purposes only. Before taking any action that may affect your health, finances, or well-being, please check with your own doctor, health-care provider, financial and business advisers, etc.Always do your own due diligence and make the best choices for YOUR life.Note: You are receiving this email because at some point you have either purchased a product from us, or received a free offer and consented to receive emails from us. If you ever wish to change your preferences or unsubscribe completely, simply click the link at the bottom of this email. |