Happy Wednesday!

It’s a dreary, grey day here in Central Ontario. I got up and worked for a bit, and then went back to sleep so am just really getting going now. I don’t usually get my Happy Light out during the day but there’s always a first time and I’m thinking this might be it.

It doesn’t help that my acupuncture appointment got cancelled because several of the doc’s family members have covid-like symptoms so she’s staying isolated herself for now. My back and shoulders are protesting badly this morning.

But life goes on and I’ll probably do this newsletter and then go nap some more. Or try and get outside for a short walk.

I do have one announcement to share this morning… As of today I will no longer be a part of UsePLR.com. After a lot of reflection over the past weeks, it became really clear that it was not a good fit for me any longer. I let Jenn know yesterday, and so today am letting you know.

And on that note, let’s dive into today’s goodies and deals…

First up, in case you missed the new Affirmations Coloring pages last month, I’ve put them on sale again this week. Use coupon code AFFIRM17 to pick them up for only $17 (reg. $25) through Tuesday, January 11.

Today’s Read: 5 Common Email Marketing Mistakes and How to Avoid Them

While email marketing may be the best way to engage and increase sales, you can easily make mistakes. The email marketing process requires preparation, review, and evaluation to keep it running smoothly and successfully. Unfortunately, if you don’t know what you are doing, you can fall into some common poor habits that result in a poor return on investment.

The following are some of the most common email marketing mistakes and how to avoid them:

Mistake #1 – Only Using Email to Make a Sale

If the only emails you send are promotional and full of sale links, you are already doing a disservice to yourself. No matter how many links you try to send, the value you provide will translate into real results. Use email to teach your readers something you want them to know instead, and even better, make sure it solves a common issue or problem for them. Then add other smaller promotional sequences throughout.

Mistake #2 – Ignoring Your Bounce Rate

Meaning the deliverability of your emails is likely poor as you are probably ignoring key steps to ensuring your subscribers get your emails. For example, using emails with your website works better than third-party addresses like Google and Microsoft. Using third-party addresses can easily signal spam warnings, while using your email address better verifies your authenticity.

Mistake #3 – Poor Goals and Understanding of Audience

Lastly, not taking the time to understand your goals and audience fully leads to poor quality content and communication within your email campaign. Email marketing is powerful because subscribers view it as more personal – providing you the opportunity to form a deeper connection and understanding through personalized and quality content.

Mistake #4 – Disregard of Subscriber Mediums

In other words, you are ignoring the device your readers use the most to read and engage with your content. This is crucial as not every email service provider or platform is optimized for mobile devices. However, smartphones are far more available to people than computers. Meaning most of your subscribers likely read your emails and other content on their phones. Therefore, you must ensure your content is optimized to view and click-through for mobile phones.

Mistake #5 – Poor Call-To-Actions or None at All

Every email should have a clear goal which means they should also have an easy-to-use and understand call-to-action that translates to achieving it. An email without a call-to-action is like a company without a business plan.

You must avoid these common mistakes if you want to see high conversations and a return on investment from your email marketing campaign. Lackluster call-to-actions, poor follow-up, nurturing, and understanding of your audience can all potentially affect your email marketing results.

Deals Ending Today

Last Day to Save! Unshakeable: Lean Into Unapologetic Messaging, Creation and Selling (Plus Bonus)

Melissa and Nicole are also having a special this week on their Unshakeable: Lean Into Unapologetic Messaging, Creation and Selling DFY training. Use coupon code 27 to pick this up for only $27 through Wednesday, January 5.

The content covers:

• Step 1: Gain Razor-Sharp Clarity to Master Your Message & Share Your Raw Truth
• Step 2: Learn to Squash Your Fears & Boldly Battle Backlash (or Haters)
• Step 3: Turn Your Message into Ultra-Compelling Content
• Step 4: Pack a Punch with A More Polarizing Messaging
• Step 5: Tell Stories that Show the Real You–Flaws and All!
• Step 6: Tactfully Talk to Your Audience During a Crisis and Stand Up for Social Issues Like a Leader
• Step 7: Stop Feeling Scared to Sell & Own the Value of Your Unique Offers

Bonus Offer: This product qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and I will send you the bonus claim instructions.

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New Deals Today

April’s Deals Today:

• DFY Local Expert PLR Bundle
• Comfort Food PLR Content
• DFY Money Management for Millennials

You can see all the deals released so far here: PLR Daily Deals and use coupon code 2022 to claim your 52% savings at checkout.

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New Printables: Alice in Wonderland Goals Planner (Plus Bonus)

Ana at My Fair Ladies Printables has just released a really cute Alice in Wonderland Goals Planner. It includes 55 page templates as well as:

• Introduction to Goal Setting and SMART Goals
• Layouts for Goal Setting
• Monthly and Weekly Layouts
• Weekly Reflection
• End of the Year Reflection on the process towards your goals
• 19 Illustrated Goal Quotes
• Alice in Wonderland Watercolor Illustrations
• Undated planner 6 x 9 in page size
• 55-page templates
• Editable PowerPoint file
• PLR License

Check it out here and use coupon code WHITERABBIT to save $10 through Tuesday, January 11.

Bonus Offer: This product qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject and I will send you back the claim instructions.

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New PLR: High Energy Living (Plus Bonus)

JR has a new launch this week. High Energy Living: Stop Physical and Mental Burnout is on sale this week on a dimesale. It was at just over $20 when I checked before sending this out. The package includes:

• eBook: Ditch Burnout: Your Ultimate Guide To Freeing Yourself From Physical And Mental Burnout (36 Pages/7,948 Words)
• Report: 50 Ways To Boost Your Energy Levels (12 Pages/4,679 Words)
• Report: 22 Ways Journaling Prevents Mental And Emotional Burnout And Fatigue (15 Pages/3,116 Words)
• 7 Day Email Series: Are You Burned Out?  – 1537 Words
• 40 Tips/Tweets/Social Media Updates
• 25 New Articles
• 4 Editable Checklists And Cheat Sheets
• 4 Editable Checklist Graphics
• 3 Editable Infographics
• 3 Editable HD Videos
• Plus Bonus Content from JR’s Store

Bonus Offer: This product qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject and I will send you back the claim instructions.

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Low Content Resources

New Easy Ephemera Sale This Week

Rayven is having a sale on her Easy Ephemera packs this week. You can pick up any of the black & white coloring versions or the full color versions for only $5 each with coupon code EPH5 through Monday, January 10.

Please note: You DO have to do separate transactions for each pack you purchase.

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New Free Coloring Pages: Cozy Cats

Jay has a new set of Cozy Cats Coloring Pages available for free. You get 10 pages that include both PNG and PSD files with PLR/Commercial Use rights.

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New Digital Planner: 2022 Mosaic Digital Planner

Jan has just released a gorgeous 2022 Mosaic Digital Planner that I can’t wait to get my hands on. This is a fully dated digital planner that you can pick up for just $17 with coupon code MOSAICDIGITAL (saves $20).

There’s also a matching printable planner that’s only $17 with coupon code MOSAICPRINTABLE (saves $10)

Or you can grab the bundle deal with both for only $27 with coupon code MOSAICBUNDLE (saves $20)

See them here – coupons expire Tuesday, January 11.

Bonus Offer: This product qualifies for a bonus. You’ll find claim details on Jan’s site after purchase.

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January Planner Sale from Coach Glue

It’s that time of year again – Melissa and Nicole have put all of their planners on sale for a 50% discount through the end of this month. You can see them all here and use coupon code 50 to claim your savings at checkout.

Bonus Offer: For each planner you purchase choose 1 bonus product. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject line.

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New Graphics Deal: Big Bundle of Creative Resources

Gabby has just released a huge bundle of 25 sets of graphics that are absolutely gorgeous! This Big Pack of Creative Resources includes the watercolor graphics from most of Gabby’s 2021 DFY content packs, as well as some original clipart packs, backgrounds and cover packs.

See everything that’s included here and save $50 with coupon code 2021BUNDLE through January 9, 2022.

Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions on Gabby’s site after purchase.

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PLR Deals

Free PLR: Epic Blog Post from Content Sparks

Sharon at Content Sparks is giving away a free Epic Blog Post Pack on using Templates in Your Business. You get the 1000+ word post, a content upgrade, emails, and social media posts. Available until January 12.

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Health & Wellness PLR Year End Sale

Jennifer at Health & Wellness PLR is having a year end sale. You can pick up her entire 2021 PLR Vault – This includes all 32 products that were released in 2021 for only $77 through January 10 (total value $652 if purchased separately). 

See everything that’s included here.

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New PLR: The Art of Reinventing Yourself (with Bonus)

Shaun and Cally have a new release this week on The Art of Reinventing Yourself. This is a “biz in a box” style package that’s on sale for under $20 through January 7. The content covers:

• The one thing that you must define before you start re-inventing yourself.
• 10 life-changing benefits of building a better version of yourself.
• The difference between soft skills and hard skills and why you need to master both.
• Why your comfort zone is the worst place to be.
• Can you change your personality and build a new you? See chapter 2 for the answer.
• How to stop being a people pleaser.
• 12 signs that you might be a people pleaser.
• The shocking difference between being nice and being a people pleaser.

Bonus Offer: This product qualifies for a bonus. You’ll find claim instructions in your Warrior Plus area after purchase.

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Tools & Training

New Training: Full Color Planners and Journals (Plus Bonus)

Julie Coffman has a new training available starting today on creating Full Color Planners and Journals to sell on Amazon KDP. Enrollment is only open for this week and the training official starts on Monday, January 10. Here’s a quick outline of what will be covered:

• Before You Begin
• Full-Color Brainstorming
• Full-Color Research
• Create Your Full-Color Interior
• Daily, Weekly, and Monthly Full-Color Planners
• One- and Two-Page Layouts
• 30-, 60-, and 90-Day Full-Color Planners
• Create a Challenge
• Inspirational Booklets and Gift Books
• Full-Color Guided Journals
• Create Your Cover
• Publish Your Book
• Market Your Book

I am very much looking forward to this myself because I have decided to make KDP publishing a major focus this year. It’s where I got my start in low-content publishing a few years ago, but I’ve gotten away from it over the past couple of years while I built up the PLR side of things. So I’ll be there learning right alongside you in this!

Check it out and sign up here

Bonus Offer: This product qualifies for 2 bonus choices. You’ll find the claim instructions on the Warrior Plus site after purchase.

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Pick of the Week! Relaunched: Tips that Sell Training from Amy

Amy has relaunched her Tips That Sell training for the month of January. You can save $10 this month when you use coupon code TIPSTHATSELL.

The content covers:

• The Four Step System for Creating T.I.P.S Content
• The Secrets You Need to Choose a Topic and Title That Generates Interest and Income
• Content Shortcuts: The 5 Actions That Pros Take to Speed Up Content Creation
• The Most Often Overlooked Step You Need for Success
• A Fill-In-The-Blank Sales Letter Template
• 6 Specific Ways to Scale Your Business to Six Figures!
• 3 Ways to Ensure Your Content Is User-Friendly
• 2 Strategies that Work Every Time to Help You Find Tips
• A List of the 10 Types of Tips You Absolutely Have to Include

See everything that’s included here and use TIPSTHATSELL to save $10 at checkout.

Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim document in your Zaxaa dashboard after purchase.

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Graphics Deals

Creative Fabrica’s Weekly Discount Deals​

The Hungry Jpeg’s Dollar Deals Page

The Modern Designer’s Unforgettable Font Collection from Design Cuts

Scripture SVG Bundle from The Hungry Jpeg

Ends in 3 Days! Canva Instagram Template Bundle from Creative Fabrica

Ends Soon! The Comfort and Joy Bundle from The Hungry Jpeg – 5 fonts and 34 graphics packs for $29

New! The Best of 2021 Font and Graphic Bundle from The Hungry Jpeg

New! The January Big Love Bundle from The Hunngry Jpeg

Winter Cute Animals Bundle from Creative Fabrica

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Freebies

10 Free Cultivating an Abundance Mindset Graphics from Publish for Prosperity

3 Free Coloring Pages from Ekit Hub

Free PLR Sampler with papers, journal pages, and coloring images from Shannon at Creative Printable Designs

Free 2022 Calendar from Ekit Hub

Pastel Glow Digital Planner (and other freebies) from The Happy Journals Club

Free 5 Pack of Dealing with Negative Thoughts Articles from Publish for Prosperity

Free Taste Test pack of recipes and photos from Kitchen Bloggers. You get 3 recipes with 22 original food photos.

Christmas Printables Mini Kit from Ekit Hub

7 Days to Establish a Better Bedtime Routine from Piggy Makes Bank includes 7 articles and 7 emails

Free Adorable Elephant Template & Cover from Shawn Hansen (Tip: Check out the Subscriber Special Offer after you log in!)

Free Guide to Participating in Bundles and Giveaways from Jenn Brockman

Free Action Word Stickers from Di

Muddy Lilac Seamless Pattern Template (Affinity Designer) from Lynette

• Valentines Gnome Clipart from Creative Fabrica
• New! Angista Script Font from Creative Fabrica
• New! Snow Day White Texture Mini-Pack from Creative Fabrica
• New! Floral Illustration Bundle from Creative Fabrica
• New! Boho Geom Papers from Creative Fabrica
• Design Cuts Freebie – Free: Procreate Brushes & Worksheets Sample
• New! Design Cuts Freebie – Christmas Lights, Patterns And Cards
• New! Design Bundles Freebie – Valentine Love Doodles
• Design Bundles Freebies – Watercolor Paint Textures Digital Papers
• Design Bundles Free Design of the Week
• Font Bundles Free Font of the Week 
• Font Bundles Freebie – Lovebird​
• Font Bundles Freebie – Candy Christmas Font
• The Hungry Jpeg Freebie – Palamino Beach Brush Font
• New! The Hungry Jpeg Freebie – Rhapsody Font

And from me… 5 Grungy Watercolor Papers for Your Projects

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This Week’s Reads

Monday – Four Steps to Creating an Email Funnel

Tuesday – Three Keys to Optimizing Your Email Content

Bonus Read –

Bonus Read –

And that’s it for me this afternoon. I think I’m going to go and take a walk around the block to see if I can’t get some energy into my system. And then it’s back to work on getting the bundle ready and building up Shaun’s blog.

Have an amazing day! Create what makes your heart happy!