Steven Covey said in “The 7 Habits of Highly Effective People” that you should “begin with the end in mind.” He was talking about personal development and building habits, but you can take that sentiment and apply it when you plan your lead magnet as well. One of the worst habits you can fall into is creating lead magnets that don’t go anywhere. You want them to be your first step, not the last step, so you need to think strategically about your funnel and how that’s going to look. In … [Read more...] about Plan Your Lead Magnet with the End in Mind
lead magnets
3 Reasons To Create Relevant and Useful Lead Magnets
In a previous article I mentioned that one of the most effective email marketing strategies you can use is to create useful lead magnets. These are free offers you give your prospects and customers in order to share your expertise. The key word here is useful. Anyone can throw up a free offer on their site, but if it’s not useful in showcasing your expertise to your audience, and it doesn’t relate to what you have to offer them, you are just wasting your time and worse, your customers’ … [Read more...] about 3 Reasons To Create Relevant and Useful Lead Magnets
7 Steps to Creating Lead Magnets That Work
One of the best ways to get subscribers for your newsletter or other email sequences is by creating lead magnets. An effective lead magnet must solve a real problem quickly for your ideal customer. It should be very specific, easy to digest, and include actionable content. The idea is to give your ideal audience a taste of what to expect when they choose to work with you or purchase your full products. When you are creating lead magnets there are a few essential steps to follow to ensure … [Read more...] about 7 Steps to Creating Lead Magnets That Work
13 Lead Magnet Mistakes You Might Be Making
Are you making any of these lead magnet mistakes? One of the common complaints I hear is that people don’t get enough interest in their lead magnets. The entire point of creating lead magnets as list builders is to build your list with targeted customers who want and need the products and services that you offer. The people who think marketing with freebies doesn’t work usually are doing it wrong. You can avoid mistakes by learning the most common ones and not doing them. Think about … [Read more...] about 13 Lead Magnet Mistakes You Might Be Making
Figuring Out What to Offer Your New Subscribers
Since we’re in the middle of the second Start Your Side Hustle Giveaway, I thought it would be a great time to go over some basic list-building tips. The first question you should be asking is “How can I best serve my market?” It doesn’t matter what niche you’re in, or whether you’re coaching people or providing content and other products, your new subscribers have a need that only you can fulfill. And when you discover what that need is, you’ll have two valuable pieces of … [Read more...] about Figuring Out What to Offer Your New Subscribers