Steven Covey said in “The 7 Habits of Highly Effective People” that you should “begin with the end in mind.” He was talking about personal development and building habits, but you can take that sentiment and apply it when you plan your lead magnet as well. One of the worst habits you can fall into is creating lead magnets that don’t go anywhere. You want them to be your first step, not the last step, so you need to think strategically about your funnel and how that’s going to look. In … [Read more...] about Plan Your Lead Magnet with the End in Mind