Since we’re starting to get into new events and list-building activities, I thought it would be good to talk about one of the most overlooked parts of list-building – your follow-up strategies. It’s not just enough to get someone one your list. You need to be building up the know, like and trust factor right from the beginning. Studies show that only about two percent of sales are made on the initial contact. That means if you want to turn your event subscribers who have expressed interest … [Read more...] about 4 Follow-up Strategies to Build a Relationship with Your New Subscribers