We’ve been talking a lot about email marketing lately, but I’m not sure that I mentioned one of the most important parts, and that is your email sequences. If you’re not sure what an email sequence is, it is a set of emails sent to specific groups of subscribers or readers on your list. Sequences can be either trigger-based or time-based. Trigger-based usually means the sequence is started based on a set of criteria or behaviour. For example, when someone clicks a link to receive a … [Read more...] about Four Tips for Creating Email Sequences that Work