Steven Covey said in “The 7 Habits of Highly Effective People” that you should “begin with the end in mind.” He was talking about personal development and building habits, but you can take that sentiment and apply it when you plan your lead magnet as well. One of the worst habits you can fall into is creating lead magnets that don’t go anywhere. You want them to be your first step, not the last step, so you need to think strategically about your funnel and how that’s going to look. In … [Read more...] about Plan Your Lead Magnet with the End in Mind
email marketing
3 Reasons To Create Relevant and Useful Lead Magnets
In a previous article I mentioned that one of the most effective email marketing strategies you can use is to create useful lead magnets. These are free offers you give your prospects and customers in order to share your expertise. The key word here is useful. Anyone can throw up a free offer on their site, but if it’s not useful in showcasing your expertise to your audience, and it doesn’t relate to what you have to offer them, you are just wasting your time and worse, your customers’ … [Read more...] about 3 Reasons To Create Relevant and Useful Lead Magnets
10 Reasons to Use SEO In Your Email Marketing
When most people think about SEO, they think web pages, blog posts, and more static types of content. The other thing that usually comes to mind is the SEO plugins like Rank Math* that help you with keywords, tags, and other optimization tools to get your content found in the search engines. But, did you know that using the principles of SEO in your email marketing can also help you achieve more traffic back to your site? Here are 10 reasons why you might want to use SEO in your email … [Read more...] about 10 Reasons to Use SEO In Your Email Marketing
10 Email Marketing Content Tips to Wow Your Subscribers
It’s easy to forget that email marketing is a segment of your overall content marketing plan. Email marketing refers specifically to the content you deliver by email that is designed to get your subscribers to take action. Content marketing is an overall term that includes marketing that uses information and content to inform, engage, and persuade your audience to act. Content includes text, visuals, and audio information that sends a message to your audience. All of these can apply … [Read more...] about 10 Email Marketing Content Tips to Wow Your Subscribers
Are You Making Any of These 10 Landing Page Mistakes?
Your landing page is a key component in your list building efforts. Creating landing pages that convert ensures that you are targeting the right audience for the solutions you provide. But it’s easy to make landing page mistakes that can derail your efforts. Here are 10 landing page mistakes you don’t want to make. Mistake #1: Your page loads too slowly You only have a few seconds to get and keep your audience’s attention. If your pages load slowly, they’ll end up clicking away and … [Read more...] about Are You Making Any of These 10 Landing Page Mistakes?