calls to action

It’s not enough these days to slap up a link that says “click here” or “buy now.” Creating an effective call to action requires some serious thought. You will need to consider things like placement, size, colour, headlines, and more. And in order to get it right, you’ll also need to have a good understanding of your audience’s needs, your own needs, and how they fit together. Here’s a list of the components of a good call to action. Knowing WhyOne of the biggest things you need to know … [Read more...] about What Makes a Good Call to Action

In a previous post we talked about what makes a good email sequence, and one of the things I mentioned was always having a call to action. So today we are going to talk about calls to action, what they are, and how to best use them in your email sequences, funnels, and on your websites. As an online business owner, it’s your job to market your products and services in such as way that people take the actions you want them to take. Creating effective calls to action (CTA) is a skill that you … [Read more...] about Understanding Calls to Action