It’s easy to build a website and products and put them up for sale. In fact, that’s probably the easiest part of building your business online. The hard work is figuring out your audience, who they are, and where they hang out online. That’s the most important piece of the puzzle when it comes to creating amazing, engaging, and useful content. To start figuring that out I’ve got 6 key points for understanding your audience, so that you know exactly who you’re creating for. 1. … [Read more...] about 6 Keys To Understanding Your Audience
Biz in a Box
Creating a Content Schedule That Works For You
Creating a content schedule doesn’t have to be super difficult or overwhelming. You can start slow and build on your efforts as you get used to each new platform you use while creating systems that make it easier. The trick is to create a realistic schedule that works for your life and your business. Here are a few things to consider when creating your content schedule: Understand Your Sales Cycle How often do you plan to launch new products or services? This is an important factor in … [Read more...] about Creating a Content Schedule That Works For You
6 Questions That Determine Your Content’s Purpose
Yesterday we talked about creating your content plan, but I probably did things a little backwards because I’m thinking we really should have started with figuring out a purpose for your content. So here are a few questions you can ask yourself about the content you’re creating… Who Are You Creating the Content For? Use your audience persona, or a customer persona to help you focus yourself on the content you’re creating. The material you create for people on your list will depend on how … [Read more...] about 6 Questions That Determine Your Content’s Purpose
5 Reasons You Need a Content Marketing Plan
“If you don’t plan, you’re planning to fail”. I’m sure you’ve heard this a thousand times or more, in various forms. And when it comes to content marketing, it’s very true. No one would dream of publishing a magazine or newspaper without a content marketing plan, so why should our digital businesses be any different? Creating a content marketing plan that takes into account an understanding of your goals, your products or services, and your audience takes so much of the stress of creating new … [Read more...] about 5 Reasons You Need a Content Marketing Plan
6 Ways to Make a “Biz in a Box” PLR Package Your Own
Biz in a box style PLR packages are a popular option for bloggers and content creators who want to have everything done in one co-ordinating package. These packages usually include everything from products to graphics and even sales pages and download pages. And they often sell for fairly low prices. It might seem like the perfect thing to use to create products and market them, but the truth is that purchasing a ‘biz in a box’ package can be a bit of a double-edged sword. On the one hand, … [Read more...] about 6 Ways to Make a “Biz in a Box” PLR Package Your Own