Sea Life, Ditching Distraction, and More on Email Metrics

Happy Friday!

We are literally in the deep freeze here in Central Ontario this morning. When I woke up the temperature was at -37C with the wind chill and believe me, I did not want to get out from under the covers! It’s supposed to warm up to a balmy -15C this afternoon (that’s about 5F for my U.S. friends) and I still have to make my way over to the lab to get my bloodwork done. It was so much easier when there was a lab across the road from me!

I’m going to be working all morning … it usually takes me most of the morning to get a newsletter together for you, and I’ll be honest… it feels like it might be time to make some changes. I’m going to spend some time this weekend analyzing all the stats for the last month or two of newsletters and work out a plan for going forward.

And that brings me to the subject of today’s read… auditing your emails. I’ll admit, it’s not something I’ve ever really taken the time to do before so I’m looking forward to digging in and seeing what the numbers have to say.

Today’s Read: 5 More Email Metrics To Keep an Eye On

In order to get the most out of your email marketing, you should be checking your stats every so often. Now, I’ll be the first to admit I don’t do this nearly as often as I should either, but if we’re going to level up our email game, knowing the numbers are developing strategies to improve them is a key to success.

In today’s read we’ll take a closer look at 5 common email stats you should be tracking on a regular basis.

Stat #1 – Open Rates (Low)

There are a couple of different things you should track when it comes to your open rates.

First – Low open rates can indicate that your subscribers are not interested enough in what you’re sending them to even bother opening your messages. This is not what you want to see.

A few things you can check and improve on are:

• Deliverability – are your emails even getting through?
• Subject Lines – This is the easiest to test as most autoresponders allow you to split test the subject line
• Sending Time – Try sending your emails at various times throughout the day and see which ones get the most opens

Stat #2 – Open Rates (High)

While low open rates can cause a red flag when it comes to your emails, a high open rate does not always guarantee a successful campaign either.  If your open rates are high and you’re still not seeing a lot of success with your emails, then look at the click rate along with it.

If your opens are high and clicks are low, then it’s likely that something about the resources you’re sharing does not resonate with your audience. It could be a matter of price, timing, the number of offers in your newsletter, or just that what you’re offering isn’t something that will work for the majority of your subscribers.

Choosing the offers for your newsletters and email sequences is a bit of an art, and we’ll talk more about this another time. But one thing to keep in mind is that just because you like a product doesn’t mean it’s going to be a good fit for the people on your list.

Stat #3 – Clicks to Conversions

Another thing you want to track is the ratio of clicks to conversions. If people are clicking and buying, then you’ve got a great market to message match. You’ve found a great product that resonates with your audience, and they’re willing to open their wallets for you.

However, if you’ve got high clicks and low conversions, it could be for any of the reasons we listed above. Your readers are interested enough to take a look but the sales page isn’t enough to make them buy. This applies to both your own products, and also to affiliate products you’re promoting.

Look for disconnects between what you’re saying in your email and the page your readers are landing on.

Stat #4 – Overall Unsubscribe Rates

I talked a bit about unsubscribe rates in an earlier post and listed a few reasons why people might unsubscribe from your emails.

You are always going to get unsubscribes and it’s not something you can really control because everyone has their own reasons for both subscribing and unsubscribing. One way you can influence your unsubscribe rate is to really get to know your audience and build relationships with them – as a group and individually.  

Stat #5 – Unsubscribes Per Sequence

If you have several products, or have been in several events, chances are you have a lot of difference sequences for your audience to be a part of. Some of these may be too long, some may be too short, and sometimes people just end up in the wrong sequence depending on what they signed up for.

I’ll be honest here – email automations are something I have not developed very well, and so this is a new area for me to experiment with. But my thought on this is that you should have more than one sequence option for your readers, and you should have some way to automate movement from one sequence to another. And, you should always pay attention to the unsubscribe rates across the sequences.

Autoresponders like Convert Kit have rules and automations to make this easy. And they also have ways to allow your subscribers to remove themselves from individual sequences but still stay on your overall list. Take the time to learn how the automation works on your email software and it will open some pretty big doors for you.

The bottom line is, you need to be paying attention to your metrics to know what’s working and what’s not. List building and the email marketing that follows it are both tasks that require consistent work, updating and tweaking to make sure you are giving your audience the best product you can.

And now, here are today’s deals…

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Events On Now

When I made the decision to postpone the Low Content Bundle Sale, my main concern was my own mental health and well-being. But I’d be lying if I said I wasn’t a little concerned about how you would feel. Hearing from so many customers and contributors that they appreciate the break made me realize it was the right decision for everyone concerned. And it also gives me a chance to promote these two events which would have overlapped significantly and made it hard for my and all my affiliates to promote two or three events at the same time. So, instead of promoting my own product this week and next, I’m very excited to share these two events with you…

The Affinity Lovers Bundle (Plus Bonus)

I’m so excited for this Affinity Lovers Bundle from Catherine! I’ve used Affinity Designer for a few things, but I really want to do more with the whole suite this year, and this is going to give me a really good start with resources I can use. The bundle is on sale this week only for $29 and includes a good mix of products and training. Here’s the list of what’s included:

Commercial Rights Templates:

• The Pro Planner Template Pack (Clementine Creative)
• Trackers & List Pages (Creative Printable Designs)
• Weekly Planning Templates (Templates for Creators)
• Self Care Journal (Simple Happiness Biz)
• Stripes Aplenty Seamless Pattern Template (Thrive Anywhere)
• 2022 Transparent Calendar Templates (Beautiful Planners & Journals)
• 90 Day Healthy Choices Journal (Conscious Debt Free Life)
• Self Love Affirmation Journal (Soulful Business)
• Seize the Day Trackers (Cre8tive Visions)
• $30 Gift Card (Content Accelerators)

Training:

• Affinity Calendar Assets (Printable Craze)
• Edit Coloring Pages in Affinity Photo (Creative Printable Designs)
• Create Seamless Digital Pattern Paper Using Affinity Photo and Affinity Designer (Simply Couture Designs)
• $1 Trial All Access Membership for 1 month (Printables Academy)
• plus a goody bag of Affinity assets, styles and brushes.

Check it out here

Bonus Offer: Buy the bundle through my link and claim 2 bonuses from the Choose Your Own Bonus page. Email your receipt to me at ritchiemedia@gmail.com with BONUS CLAIM in the subject and I’ll send you the claim instructions.

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The NAMS 2022 Marketing Trends Summit

I’ve been a part of the NAMS community for almost 10 years now, and if there’s one thing David Perdew does better than just about anyone I know, it’s put on summits and events. And I think this one is shaping up to be no exception…. And I’m especially tickled that our own Melody Wigdahl is going to be one of the feature speakers at the 2022 Marketing Trends Summit!

The summit runs from January 24 to 27, but you can register NOW to attend live for only $1.00. (There’s an upsell to purchase the recordings as well after you register.)

The lineup includes:

• Lou Bortone – Video Outreach: Using Personalized Video to Get More Clients
• Marlon Sanders – The 4 Step System to Build a Simple, but Solid Foundation for Your Business
• Jeanne Kolenda – Save Time and Increase Engagement With Social Media Content
• Sam Bakker – How to Kickstart 2022 With Virtual Events, Challenges & Bootcamps
• Melody Wigdahl – Real World List Building: From 350 People to 11k List in 18 Months
• Justin Sardi – Youtube Ads for 2022: How Turn $1 Into $4-8 Using Simple Youtube Videos Even if You Have Nothing to Sell
• Chad Eljisr – Micro Products Blueprint: My Formula to Create Small, Fast-to-Produce and Easy-to-Sell Digital Products That Helped Me Build a Six Figure Business
• David Perdew & Jen Perdew-Houlk – Evergreen Affiliate Marketing: How to Take a One-And-Done Launch and Turn It Into a Long-Term Income Stream
• Mike Hilton & Brad Hartwig – Bonus Session: “How to Double Your Sales in 30 Minutes”

Register to attend live

Bonus Offer: Purchase the replays to qualify for a bonus. You’ll find details in your Warrior Plus account after purchase.

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Deals Ending Today

New PLR: Impulse: Manifest Motivation in the Moment

Justin and the team at Tools for Motivation have a new release this week on their Impulse: Manifest Motivation in the Moment package. This is a full PLR package that includes

• Premium Content – ebook, enhanced ebook, workbook, audiobook, and ecovers
• Lead Generation Content – lead gen report, autoresponder series, and trainers slide deck
• Branding Content – 10 articles, 2 mini reports, 10 slide decks, 1 checklist
• Social Content – tip posters, infographic, pinterest and Instagram images, tweets and FB posts
• A Marketing Suite – with sales letter, product thumbnails and a hand-curated photo collection

Bonus Offer: These products qualify for a “choose your own” bonus. Email your receipt to me at ritchiemedia@gmail.com to receive the bonus claim instructions.

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New Deals Today

April’s Deals Today:

Every day this month April is putting content on sale for you. You can see all the deals released so far here: PLR Daily Deals and use coupon code 2022 to claim your 52% savings at checkout. The cool thing is that once the deals go on sale, they stay on sale for the rest of the month! The latest offers on the page include:

• Create a Lead Magnet With PLR Bootcamp (coupon code 2022B)
• Presentation Content Bundle
• Meal Prep & quick Meal Ideas Combo Bundle

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New Printables: Sea Life Planner (Plus Bonus)

Michelle has released a new Sea Life Planner this week. It includes 22 pages in 2 sizes, PPT and PDF formats. Use coupon code SEALIFE to save 50% through Thursday, January 27.

Bonus Offer: This product qualifies for a bonus. You’ll find details in your members area on Michelle’s site after purchase.

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New Digital Planner: Container Garden Digital Planner (Plus Bonus)

Di has released a new Container Garden Digital Planner this week. Use coupon code CONTAIN20 to save 20% through Monday, January 24. The package includes:

• 700+ Stickers
• 24 Papers
• 27 PNG Clipart
• 36 PNG Washi Tapes
• 10 Digital Covers (Interior & Front)
• 1 x Document in Powerpoint format

Note: This is part of the Digital Planner Monthly Membership as well, so if you’re in that do not buy this standalone version.

Bonus Offer: This product qualifies for a bonus. You’ll find details in your members area on Di’s site after purchase.

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New Training: Create Digital Papers in Power Point (Plus Bonus)

Lori has a new course out this weekend all about how to Create Digital Papers in Power Point. It’s on sale through Wednesday, January 26. Coupon code DIGITALPAPER saves $50 at checkout.

The course covers:

• Module 1 – Page Layout
• Module 2 – Basic Backgrounds
• Module 3 – Using Shapes
• Module 4 – Adding Graphics
• Module 5 – Seamless Papers
• Module 6 – Using Text
• Module 7 – Create a Paper Pack (includes PLR Rights)
• Bonus Module – Adding More Patterns

Bonus Offer: This product qualifies for a bonus. You’ll find details in your members area on Lori’s site after purchase.

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New PLR: Distraction Action! How to Kick Your Distractions to the Curb & Boost Your Productivity (Plus Bonus)

Melissa and Nicole have just released their latest DFY Workbook and Script package. Distraction Action! How to Kick Your Distractions to the Curb & Boost Your Productivity is on sale for only $27 (reg. $97) through Thursday, January 27 with promo code 27

The content covers:

• Step 1: Set a Rock-Solid Schedule for Your Deep Work & Slay Your Most Demanding Tasks
• Step 2: Curate a Distraction-Proof Environment that Makes “Getting It Done” a Breeze
• Step 3: Prep Your Space–and Your Brain–for Instant Brilliance
• Step 4: Wrangle Your Inbox (and social media) Into Total Submission
• Step 5: Nix Notifications & Tee Up the (Right) Tech to Eliminate Interruptions (and Get Way More Done!)

Bonus Offer: This product qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject and I will send you back the claim instructions.

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Ongoing Deals You Might Like

New Printables: The Non-Valentine’s Day Journal

Melanie has a really cute new Non-Valentine’s Day Journal available for people who really don’t do Valentine’s Day. The package includes 35 unique pages designed with the non-Valentine’s Day lover in mind.

See it here and use coupon code NONVAL to save at checkout

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New Printables: First 1000 Subscribers Game Plan (Plus Bonus)

I’m looking forward to digging into this new release from Lynette. The First 1000 Subscribers Game Plan is a workbook filled with action steps and worksheets that will lead you through creating a step-by-step plan to get your first 1000 subscribers.

See it here and use coupon code 1ST1000 to save 50% through January 25.

Bonus Offer: This product qualifies for a bonus. You’ll find claim instructions on the Thrive Anywhere site after purchase.

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New Reseller Printables: Direct Sales – Finance Trackers

Jenn has a new set of Direct Sales – Finance Trackers available this week. This is limited PLR that also comes with reseller rights so that you can use it in your own PLR. There are only 20 licenses available for the reseller version, and 20 licenses for the regular PLR version, so don’t wait if this is something you can use for your projects.

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Freebies

Free PLR and Commercial Use

New! Free “How to Sell Printables Online” Tutorial from Alice

Free! The Affiliate Partner Compendium from Debbie Gartner lists over 250 of her recommended affiliate partners organized by niche.

Free! Affiliate Promotions Digital Planner from Melody and the Digital Divas. With full commercial use rights. Use it yourself, give it away to your list, or sell it as a product!

Free! Mini Creativity Ekit from Ekit Hub with commercial use rights.

Free Cozy Cats Coloring Pages from Jay at Coloring Galaxy

Free Procrastination Printable Posters from Ekit Hub

10 Free Cultivating an Abundance Mindset Graphics from Publish for Prosperity

Free PLR Sampler with papers, journal pages, and coloring images from Shannon at Creative Printable Designs

Free 2022 Calendar from Ekit Hub

Pastel Glow Digital Planner (and other freebies) from The Happy Journals Club

Free 5 Pack of Dealing with Negative Thoughts Articles from Publish for Prosperity

Free Taste Test pack of recipes and photos from Kitchen Bloggers. You get 3 recipes with 22 original food photos.

7 Days to Establish a Better Bedtime Routine from Piggy Makes Bank includes 7 articles and 7 emails

Free Adorable Elephant Template & Cover from Shawn Hansen (Tip: Check out the Subscriber Special Offer after you log in!)

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Free Graphics Packs

Design Bundles Free Design of the Week

New! Set of Hand Drawn Greenery from Design Cuts (Weekly Freebie ends Friday)

New! Valentine’s Koala Cupcake Clipart from Creative Fabrica

Snow Day White Texture Mini-Pack from Creative Fabrica

Valentine’s Day Seamless Patterns from Creative Fabrica

Design Bundles Freebie – Valentine Love Doodles

Design Bundles Freebies – Watercolor Paint Textures Digital Papers

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Free Fonts

Angista Script Font from Creative Fabrica

Font Bundles Free Font of the Week 

Font Bundles Freebie – Lovebird​

New! Font Bundles Freebie – Norfleet Sketch

The Hungry Jpeg Freebie – Palamino Beach Brush Font

New! The Hungry Jpeg Freebie – New York Hand-lettered Signature Script Font

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Free Brushes and Addons

Design Cuts Freebie – Free: Procreate Brushes & Worksheets Sample

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And that’s it for me this morning. I’m off to get some breakfast and then dive into my to-do list for the day.

Have an amazing day! Create what makes your heart happy!