Happy Thursday!
I’m rushing to get this out early for you this morning, as I’m going to get my booster shot today. (As you can see, that didn’t exactly work out as planned since it’s about 5 p.m. now.) I wandered over to the pharmacy yesterday to ask if they were doing the shots, and could I make an appointment and my pharmacist told me to come back this morning and he would fit me in. I’ve been a customer there for over 20 years (which made me realize that in May it will be 20 years since my first heart attack), so I was really pleased when he said to me, “We take care of our own here.”
I think you don’t always realize the value of those relationships that build up over time until someone points them out to you. It’s very easy to take them for granted just because they’ve built up little by little.
On another note, I came across this quote this morning, and I think it really sums up how I’m feeling about business and life in general right now…
“If you are working on something that really excites you, you don’t have to be pushed. The vision pulls you.” ~ Steve Jobs
I’m excited about my blog. I’m excited about my KDP project. I’m excited about parts of my PLR store, and others not so much. I’m really excited about a couple of projects that are coming up, and that I’m not quite ready to share. And I can see what he means with those words… the things that are pulling at me are not the things that must be done right at this moment, and I’ll be honest with you… it’s hard to get excited about something that your heart’s not really invested in. And it’s hard to do the things that must be done because I really only want to work on what’s fun for me.
There’s a lot going on this week in our low-content and PLR world. It almost feels like everyone came out of hibernation after a long holiday break!
So, here’s what I have for you this morning, starting with today’s read…
Today’s Read: Five Lead Magnet Ideas for Growing Your List
One of the things I’m excited about for my blog is my new lead magnet. It’s not ready yet, and I will let you know when it is, but I thought for today I’d share with you a few tips on things you can use to create useful and helpful lead magnets for your new subscribers.
We all know that the most common and powerful way to grow our email lists is through lead magnets. Essentially, every time you sign up to participate in a bundle, a giveaway, or another online event, you are taking one of your products and turning it into a lead magnet for the customers of that event.
But you should also have lead magnets – yes, more than one – on your blog or website in order to attract potential customers that might not be coming from other events. These should be free or low-cost items that attract your potential customer into your buyers’ journey or email marketing campaign.
Here are five lead magnet ideas for growing your list…
Idea #1 – How-To Guides or eBooks
Short guides or how-to eBooks are attractive options to many readers. Most people use the internet to ask questions to solve a common problem and gain more knowledge about their favorite things, which is why eBooks and how-to guides are so attractive. Understanding your audience and their struggles are key to creating an effective eBook or guide that piques their interest.
Idea #2 – Email Courses or Workbooks
Email courses and workbooks are a more direct approach to solving your customers’ problems than just handing them an ebook and expecting them to figure it out. Instead of downloading all the material at once, your readers will receive their course through weekly and timed emails. Keeping the audience engaged is the goal here, and regular emails will also help you build the relationship and enhance the know, like and trust process between you and your new subscribers.
Idea #3 – Templates and Checklists
Of course, as a low content publisher, this is my favorite type of lead magnet to create. Easy, downloadable, and printable material that is helpful to your subscribers is the goal here. And I don’t know about you, but I always have templates and things floating around the half-done file that could easily be turned into a lead magnet for my site. These also make a great funnel starter, but more on that later.
Idea #4 – Free Webinars and Trial Offers
If your primary product is training or services, sometimes inviting your audience to a webinar is a great incentive to get them on your list. If you have a membership, offering a free trial also works well so that they can see what they’re getting before they make the decision to subscribe to a monthly or other continuity offer.
Idea #5 – Contests, Giveaways, and Coupons
Incentivizing your list with things like contests, giveaways, and special coupons is another excellent way to entice people to subscribe to your list.
Does this give you any ideas for changing or adding new lead magnets to your site? I know it does for me… just the act of writing all this out has my mind spinning with ideas for how to add more value for subscribers to my list. I hope it does for you too!
And now, here are today’s deals…
On Sale This Week…
In case you missed the new Affirmations Coloring pages last month, I’ve put them on sale again this week. Use coupon code AFFIRM17 to pick them up for only $17 (reg. $25) through Tuesday, January 11.
New Deals Today
April’s Deals Today:
It doesn’t look there are any new additions today, but you can see all the deals released so far here: PLR Daily Deals and use coupon code 2022 to claim your 52% savings at checkout.
New Printables: Stop the Procrastination Ekit (plus bonus)
Alice and Yusef have their first release of the year this week. The Stop the Procrastination and Get Things Done Ekit is on sale now through Tuesday, January 11 for only $14.95
This kit includes:
- 15 Page Report: “10 Ways to Stop Procrastinating and Get Going” (.doc)
- Professionally-Designed Ecover Set: .JPG and .PSD with flat cover and 3 x 3D versions to go with the report.
- Worksheet: “How to Stop Procrastination in its Tracks” (.doc)
- Checklist: “25 Ways to Be More Productive” (.doc)
- 5 Articles – for your social media, blog and more. (10 pages / 3,252 words)
- Newsletter: fully editable newsletter in .doc format includes 2 of the articles in this EKit and includes plenty of space for your personal thoughts
- 5 – 18″ x 24″ Poster Graphics – for wall art, mugs, t-shirts, social media, book covers, inserts…and more.
- 72-Page Journal – comes with an Ecover Set. There are three 3d versions with .psd for editing.
- 365-Day Planner – comes with an Ecover Set. There are three 3d versions with .psd for editing.
- 36-Card Printable Card Deck – Card Deck with fully editable cards. They come formatted for commercial or at-home printing. Instructions included.
- 5 Coloring Pages – coloring is a hit with children and adults alike. Use these sheets to generate traffic or create downloadable or print coloring books for sale. (.png / PSD 2550 x 3300 px)
Bonus Offer: This product qualifies for a bonus. You’ll find the claim instructions on the Ekit Hub site after you purchase.
New Printables: Learning to Let Go (plus bonus)
Lynette also has a new release this week. The Learning to Let Go workbook is a 30-day process that helps your audience release any unhealthy mindset and practices they are holding on to. Use coupon code LETGO to save 50% through Tuesday, January 11.
Bonus Offer: This product qualifies for a bonus. You’ll find the claim instructions on the Thrive Anywhere site after you purchase.
New Coloring Images: Couples in Love (Plus Bonus)
Virginie at Oxyp Design PLR is a new designer to me, but I’ve been seeing her products in a few bundles lately. She has a new release of Couples in Love Graphics that you can use for coloring pages, planners, journals, and anything else you can think of. Save $20 with coupon code COUPLES01 through Wednesday, January 12.
This pack includes:
- 34 unique PNG images (+ 5 variations):
- 14 couples (+ 5 variations)
- 15 heart frames
- 5 clip arts
Bonus Offer: This product qualifies for a bonus. You’ll find the claim instructions on the Thrive Anywhere site after you purchase.
New Printables: Valentines Day Print and Digital Planners (Plus Bonus)
Becky has released her new Valentines Day Print and Digital Planners this week. Coupon code VALDAY saves $10 through January 17.
The bundle includes:
- 26-page printable planner
- 30 hand-painted watercolor clipart,
- 24 digital papers,
- 3 patterns,
- 30 digital planner stickers
- Option to add the digital planner for $10 more
Bonus Offer: This product qualifies for a bonus. You’ll find the claim instructions on Becky’s site after you purchase.
New PLR: How to Use Templates to Streamline Your Business (Plus Bonus)
Sharyn at Content Sparks has a new DFY Course available on How to Use Templates to Streamline Your Business. Save 67% off the regular price of the Blaze Package through Wednesday, January 12.
The content covers:
- Module 1 – Where to Use Templates in Your Business
- Module 2 – Types of Templates (And When to Use Them)
- Module 3 – Create Your Templates
- Module 4 – Start Using Templates in Your Business
- Module 5 – Evaluate the Effectiveness of Your Templates
Bonus Offer: This product qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com with BONUS CLAIM in the subject line and I will send you the instructions on how to claim your bonus.
New Printables: Eye Care Templates
Sue has a new set of Eye Care Templates in her shop this week. You get 9 different templates in 3 sizes for $7. These make great planner or journal starters. Add them to your existing planners and journals, or create completely new ones to sell on Etsy or in your shop.
Ongoing Deals You Might Like
New Printables: Alice in Wonderland Goals Planner (Plus Bonus)
Ana at My Fair Ladies Printables has just released a really cute Alice in Wonderland Goals Planner. It includes 55 page templates as well as:
- Introduction to Goal Setting and SMART Goals
- Layouts for Goal Setting
- Monthly and Weekly Layouts
- Weekly Reflection
- End of the Year Reflection on the process towards your goals
- 19 Illustrated Goal Quotes
- Alice in Wonderland Watercolor Illustrations
- Undated planner 6 x 9 in page size
- 55-page templates
- Editable PowerPoint file
- PLR License
Check it out here and use coupon code WHITERABBIT to save $10 through Tuesday, January 11.
Bonus Offer: This product qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject and I will send you back the claim instructions.
New PLR: High Energy Living (Plus Bonus)
JR has a new launch this week. High Energy Living: Stop Physical and Mental Burnout is on sale this week on a dimesale. It was at just over $20 when I checked before sending this out. The package includes:
- eBook: Ditch Burnout: Your Ultimate Guide To Freeing Yourself From Physical And Mental Burnout (36 Pages/7,948 Words)
- Report: 50 Ways To Boost Your Energy Levels (12 Pages/4,679 Words)
- Report: 22 Ways Journaling Prevents Mental And Emotional Burnout And Fatigue (15 Pages/3,116 Words)
- 7 Day Email Series: Are You Burned Out? – 1537 Words
- 40 Tips/Tweets/Social Media Updates
- 25 New Articles
- 4 Editable Checklists And Cheat Sheets
- 4 Editable Checklist Graphics
- 3 Editable Infographics
- 3 Editable HD Videos
- Plus Bonus Content from JR’s Store
Bonus Offer: This product qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject and I will send you back the claim instructions.
New Easy Ephemera Sale This Week
Rayven is having a sale on her Easy Ephemera packs this week. You can pick up any of the black & white coloring versions or the full color versions for only $5 each with coupon code EPH5 through Monday, January 10.
Please note: You DO have to do separate transactions for each pack you purchase.
New Digital Planner: 2022 Mosaic Digital Planner
Jan has just released a gorgeous 2022 Mosaic Digital Planner that I can’t wait to get my hands on. This is a fully dated digital planner that you can pick up for just $17 with coupon code MOSAICDIGITAL (saves $20).
There’s also a matching printable planner that’s only $17 with coupon code MOSAICPRINTABLE (saves $10)
Or you can grab the bundle deal with both for only $27 with coupon code MOSAICBUNDLE (saves $20)
See them here – coupons expire Tuesday, January 11.
Bonus Offer: This product qualifies for a bonus. You’ll find claim details on Jan’s site after purchase.
January Planner Sale from Coach Glue
It’s that time of year again – Melissa and Nicole have put all of their planners on sale for a 50% discount through the end of this month. You can see them all here and use coupon code 50 to claim your savings at checkout.
Bonus Offer: For each planner you purchase choose 1 bonus product. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject line.
New PLR: The Art of Reinventing Yourself (with Bonus)
Shaun and Cally have a new release this week on The Art of Reinventing Yourself. This is a “biz in a box” style package that’s on sale for under $20 through January 7. The content covers:
- The one thing that you must define before you start re-inventing yourself.
- 10 life-changing benefits of building a better version of yourself.
- The difference between soft skills and hard skills and why you need to master both.
- Why your comfort zone is the worst place to be.
- Can you change your personality and build a new you? See chapter 2 for the answer.
- How to stop being a people pleaser.
- 12 signs that you might be a people pleaser.
- The shocking difference between being nice and being a people pleaser.
Bonus Offer: This product qualifies for a bonus. You’ll find claim instructions in your Warrior Plus area after purchase.
Freebies
New! Free Epic Blog Post Pack from Sharyn at Content Sparks
New! Free Cozy Cats Coloring Pages from Jay at Coloring Galaxy
New! Free Procrastination Printable Posters from Ekit Hub
10 Free Cultivating an Abundance Mindset Graphics from Publish for Prosperity
Free PLR Sampler with papers, journal pages, and coloring images from Shannon at Creative Printable Designs
Free 2022 Calendar from Ekit Hub
Pastel Glow Digital Planner (and other freebies) from The Happy Journals Club
Free 5 Pack of Dealing with Negative Thoughts Articles from Publish for Prosperity
Free Taste Test pack of recipes and photos from Kitchen Bloggers. You get 3 recipes with 22 original food photos.
7 Days to Establish a Better Bedtime Routine from Piggy Makes Bank includes 7 articles and 7 emails
Free Adorable Elephant Template & Cover from Shawn Hansen (Tip: Check out the Subscriber Special Offer after you log in!)
Valentines Gnome Clipart from Creative Fabrica
New! Angista Script Font from Creative Fabrica
New! Snow Day White Texture Mini-Pack from Creative Fabrica
New! Floral Illustration Bundle from Creative Fabrica
New! Boho Geom Papers from Creative Fabrica
Design Cuts Freebie – Free: Procreate Brushes & Worksheets Sample
New! Design Cuts Freebie – Christmas Lights, Patterns And Cards
New! Design Bundles Freebie – Valentine Love Doodles
Design Bundles Freebies – Watercolor Paint Textures Digital Papers
Design Bundles Free Design of the Week
Font Bundles Free Font of the Week
Font Bundles Freebie – Lovebird
Font Bundles Freebie – Candy Christmas Font
The Hungry Jpeg Freebie – Palamino Beach Brush Font
New! The Hungry Jpeg Freebie – Rhapsody Font
And that’s it for me this afternoon. I’ve been sleeping off and on since I got home from the clinic this morning, and I think I’m just going to go and lie down again for awhile. Hoping that Shaun decides to bring dinner home tonight so I don’t have to cook anything.
Have an amazing day! Create what makes your heart happy!
Ruth Bowers Ritchie Media email: ruthie@ritchiemedia.ca P.S. Meet the Content Creators! 8 Low Content Products for $10 P.P.S – Miss the last newsletter? Read it here P.P.P.S. – Looking for the current list of bonus offers? Find it here |
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