It’s been a mixed bag of weather here in Central Ontario today. This morning it was freezing rain when I went for my doctor’s appointment, but by the time I came out the rain had stopped and it was a gorgeous almost-spring day. And then at 5 p.m. when Shaun texted me that he was on his way home, it was snowing so badly you could barely see the building next door! Gotta love this crazy weather!
Continuing on with our series on content marketing, today’s read talks about understanding your audience so that you know how to create good, useful, and engaging content for them.
Today’s Read: 6 Keys To Understanding Your Audience
It’s easy to build a website and products and put them up for sale. In fact, that’s probably the easiest part of building your business online. The hard work is figuring out your audience, who they are, and where they hang out online. That’s the most important piece of the puzzle when it comes to creating amazing, engaging, and useful content.
To start figuring that out I’ve got 6 key points for understanding your audience, so that you know exactly who you’re creating for.
1. Understanding Your Audience Demographics
This is the very basic knowledge you need to determine your audiences needs – Male, female, non-binary, gender fluid – Who are you creating your content for?
Other things you’ll want to know are how much they earn, where do they live, relationship status, likes and dislikes. What you need to know will depend on your niche, but you need a basic starting point to develop a customer avatar for your business.
Tip: If you already have sold products and or services then look at your analytics get a handle on your audience demographics.
Top Picks Today
Pick #1 – Low Content Intel from Amy Smereck – If you haven’t seen this yet, you are missing one of the best research reports for our niche, and Amy does one of these every single month! I’ve been getting them for awhile now, and this is hands down my favorite way to find out exactly what’s going on.
Each report includes 40 – 50 pages of up to date market research on top search results in Amazon for a low-content book “genre,” rotating through planners, journals, coloring books, etc.
Data on Titles, Subtitles, Covers, Categories, Keywords, Descriptions, formats, marketing and more are compiled, analyzed, and presented in easy-to access charts and stats. Amy also includes Insights that pop out to her as she is researching: observations, opportunities, trends that are fresh for picking.
And, she’s having a March Forth sale this week! From today through Sunday, March 13 you can save either $5 per month on the monthly subscription, or $50 per year on the annual option.
Use coupon code MARCHFORTH for the monthly option
Use coupon code MARCHFORTHYR for the annual option
Pick #2 – A Year’s Worth of Content from Ekit Hub – I’m am so excited to get my hands on this huge pack of 12 months worth of content from Alice and Yusef. This pack includes reports, articles, product templates, coloring pages, journals and more, and the possibilities are endless as to what you can do with it all. And I love that they’re giving you a choice of grabbing everything all at once, or getting it dripped monthly for less than $10 a month. Here’s a quick rundown of everything that’s included:
- 12 Personal Development
- 12 x Professionally-Designed Ecover Sets
- 60 Articles
- 12 Printable Newsletters
- 60 – 18″ x 24″ Posters/Product Templates
- 60 x 5 Coloring Pages
- 12 x 72-Page Journals
- 12 x Professionally-Designed Ecover Sets
- 12 x 21-Card Printable Card Decks
- 12 Personal Development Worksheets
- 12 Personal Development Checklists
Bonus Offer: Buy the one-time bundle and claim 3 bonus choices. You’ll find instructions in your Ekit Hub account after purchase.
Still on the fence? Check out a free sample here
Pick #3 – Supercharged Sales Funnels from Content Sparks – Content planning and sales funnel building pretty much go hand-in-hand in my world. And so I think it’s perfect timing that Sharyn at Content Sparks has released this Supercharged Sales Funnels DFY training at the same time as Alice is offering up a whole year’s worth of content in one go. How many funnels could you (or I, for that matter) create with all this content?
Sharyn’s course covers:
- Module 1 – Define the Ideal Customer for Your Funnel
- Module 2 – The Different Types of Offers and Which Ones Fit in Your Funnel
- Module 3 – Map Your Funnel Flow
- Module 4 – Develop a Content Plan to Convert Leads to Customers in Your Sales Funnel
- Module 5 – Attract People into Your Offer Funnel
- Module 6 – Review and Refine
Check it out here and save 67% when you purchase by Wednesday, March 9. No coupon required.
Bonus Offer: Buy the full course and claim 3 bonus choices. Email your receipt to me at email@example.com and I will send you the claim form to make your choices.
Deals Ending Today
Jan’s Shop is One Year Old!
I can’t believe it’s only been a year since Jan started her Simple Happiness shop. It feels like I’ve known her forever! To celebrate she’s giving you a $17 gift card you can use in her shop from now through Monday, March 7.
Use coupon code FIRSTBIRTHDAY to claim your card
New Printables: Weight Loss Planner
Jennifer at Health and Wellness PLR has a new Weight Loss Planner and Food Journal available for under $10 this weekend. It includes a 24-page planner, and a 60-page food journal both with ecovers and both created as editable Canva templates.
Tuesday’s Top Pick – New Digital Planners from Mel – Mel has done it again! She’s released two brand new UNDATED, PERPETUAL digital planners this week and they are absolutely gorgeous. And if you wonder why I’m yelling, it’s because she’s figured out a way to make an undated digital planner that actually links to the daily pages without having to spend forever scrolling to get to the page you want! I’m so stinkin’ excited about the possibilities this opens up for creating new products with this linking structure.
The planners are on launch pricing until March 7, so get ‘em while they’re hot!
Bonus Offer: I always like to do something different for Mel’s launches, so for this one I am creating 2 sets of digital papers that will color-coordinate with her existing covers. They will be ready and in your account on Mel’s site this weekend.
New Free Coloring Pages: Doppelchickens Coloring Page Designs
Rayven has a new freebie for you this week – Doppelchickens Coloring Page Designs! You get 10 coloring pages for $0 when you used coupon code DOPPEL through Tuesday, March 8. (Coupon should be auto applied for you.)
Sale Ends Monday! – PLR.me Bonus Credits Sale – I know I’ve probably said this 100 times but the content from PLR.me is some of my favorite for the personal development space. And this week Ronnie is having a sale. You can get a 50% bonus of credits added to your account when you purchase. So, for example if you purchase 100 credits, you’ll get 50 bonus credits. Buy 400 credits, get a bonus of 200.
This week you can also grab a few free credits to “try before you buy.” When you go to this page a spinner will pop up. Click on the spinner and you can win up to 10 free credits.
Ends Tonight! One Week Only: Coach Glue’s VIP Club (Plus Exclusive, Limited Bonus)
This offer won’t be for everyone, but if you like Coach Glue’s content and want to get your hands on everything at once, you might want to take a look at their VIP Club Sale that’s going on now through March 7.
For a one-time payment, you get access to 24 DFY Courses, 27 Video Scripts and Printables, 44 DFY Planners, 5 DFY Journals, 8 Packages of DFY Blog Posts, plus DFY Coaching Forms and Email Letters.
Check it out here if you think this might be for you.
Exclusive and Limited Bonus Offer: I have never offered this before, but I am opening up 10 spots for one-on-one training. You will get 3 hours of my time and we’ll work to take one or two products out of the package and get them ready for you to sell. Send me your receipt after purchase, and once I verify I will contact you to arrange a time.
New Deals Today
New Deals Today
New Printables: Spring Fitness Planner & Tracker
Sheila has a new release of a Spring Fitness Planner & Tracker this week. It includes 38 pages such as Meal Plan, Recipe Ideas, Grocery List, Workout Log, Weight Loss Tracker, Measurement Tracker, 30 Days Water Challenge, Medication Tracker, Fitness Reflection, Yearly Fitness Goals and much more!
Check it out here and use code FITNESS22 to pick it up for $17 through March 13.
New PLR: 30 Day Online Business Blueprints, Vol. 1
I almost missed this, but Tiffany has a new launch going on that ends tomorrow night. The 30 Day Online Business Blueprints, Vol. 1 includes 5 reports :
- Report #1: 30 Day Internet Business Blueprint
- Report #2: 30-Day Affiliate Marketing Blueprint
- Report #3: 30-Day Info Product Blueprint
- Report #4: 30-Day Private Label Rights Launch
- Report #5: 30-Day Service Provider Blueprint
You can pick up the whole package through March 8 for only $17.
Creative Fabrica’s Weekly Discount Deals
The Hungry Jpeg’s Dollar Deals Page
Ends Tomorrow! The Creative Font Lover’s Complete Collection from Design Cuts
Happy Easter Graphics Bundle from Creative Fabrica
New! Watercolor Pattern Mega Bundles from Creative Fabrica
The Easter-ific Clipart Bundle from The Hungry Jpeg
The Cottagecore Design Bundle Vol.2 from The Hungry Jpeg
Ends in 3 Days! The Spectacular Spring Bundle from Design Bundles
The Massive Font Bundle by Salt and Pepper from The Hungry Jpeg
New! The March Madness SVG Bundle from The Hungry Jpeg
Ends in 5 Days! The Adorable Clipart Collection from the Hungry Jpeg
Ends in 1 Days! Best Calligraphy Fonts Bundle from Creative Fabrica
Watercolor Bundle from Creative Fabrica
Free PLR and Commercial Use
New! Faith has a new free training available on 25+ Essential Canva Tips for Beginners
New! Free Epic Blog Post with PLR – What Is a Sales Funnel of Offers and Why Do You Need One? From Content Sparks
New! Free Doppelchickens Coloring Page Designs from Color Monthly – Use coupon code DOPPEL through March 8
Free pack of 5 articles on the Art of Caring Less from Alice at Publish for Prosperity
Family is Love Management Planner from April at Niche Starter Packs
7 Ways to Build Trust with Your Customers from Piggy Makes Bank
Free “How to Sell Printables Online” Tutorial from Alice
Free! Affiliate Promotions Digital Planner from Melody and the Digital Divas. With full commercial use rights. Use it yourself, give it away to your list, or sell it as a product!
Free Graphics Packs
Design Bundles Free Design of the Week
Free Bundle Ends in 3 Days! The Ultimate Spring-Summer Blossom Bundle
Vector Leaves Set from Creative Fabrica
New! Blush and Navy Celestial Watercolor Digital Papers from Creative Fabrica
New! Fathir – A Modern Calligraphy Font from Design Cuts (weekly freebie)
Digital Paper Marble Wave Background from Creative Fabrica
New! Romantic Watercolor Flowers from Design Bundles
Colored Wood Backgrounds from Creative Fabrica
Design Bundles Freebie – Animals & patterns Illustrations
Design Bundles Freebies – Watercolor Craft Collection
New! Little Things Duo Font from Creative Fabrica
New! Sweet Someday Font from Creative Fabrica
Font Bundles Free Font of the Week
Font Bundles Freebie – Lovebird
Font Bundles Freebie – Norfleet Sketch
New! The Hungry Jpeg Freebie – Beautica Beautiful Calligraphy Font
And that’s it for me this evening. Shaun’s home from his weekend away so I’m going to spend some family time with him. Tomorrow’s newsletter will have a special announcement from one of my favorite PLR sellers, so be sure to keep an eye out for that.
Have an amazing day/evening! Create what makes your heart happy!
P.S. Meet the Content Creators! 8 Low Content Products for $10
P.P.S – Miss the last newsletter? Read it here
P.P.P.S. – Looking for the current list of bonus offers? Find it here
|Disclaimer: I often recommend products and services that I use or that have been recommended to me by people we trust. In many cases these recommendations are accompanied by an affiliate link, which provides me with a referral commission should you click through and make a purchase.The information presented here is for educational purposes only. Before taking any action that may affect your health, finances, or well-being, please check with your own doctor, health-care provider, financial and business advisers, etc.Always do your own due diligence and make the best choices for YOUR life.Note: You are receiving this email because at some point you have either purchased a product from us, or received a free offer and consented to receive emails from us. If you ever wish to change your preferences or unsubscribe completely, simply click the link at the bottom of this email.|