Happy Thursday!

Only one more sleep until I get to go golfing again! It won’t be the same as 4 hours of sunshine and fresh air, but I’m sure we’ll have a great time regardless. One of the things we’ve decided we want when we buy a house is room to have a golf simulator, so this will be a good test to see if we actually like it or not.

Today’s Read: 6 Components for Writing Great Emails

I have a confession to make. I’ve never been particularly great at writing emails. I’m not a great storyteller and I’m just reserved enough that I don’t ever unleash my weirdness in my emails. Plus, I honestly think my life is pretty boring and I really do struggle with those morning blurbs that start my daily newsletters.

But, I do it anyways, because it’s the best chance I have of reaching out to you. And because I know that ever since I figured out how to suck it up and email even when I had no idea what to say, my income has become much steadier and more predictable than when I was doing a once a week newsletter.

So, it’s no secret that email is effective as a marketing tool. But knowing that you need to mail and knowing what to put in those emails is two different things.

One of the best ways I’ve found to keep the emails consistent is to create a template that you can use to just “fill in the blanks” when you sit down to write your newsletters. Here’s a loose version of what I use…

Start With a Personal Opening

Whether you use the name personalization of your autoresponder or not – I tend not to because I don’t always ask for names in my email forms – you should have some kind of personal opening to your emails.

Add Relevant Content that Provides Value

Your email should contain relevant content that delivers on what your opt-in promised. This can include content that solves a problem, links to blog posts, content that is helpful to your customer, or anecdotal information that builds relationships. 

Make Sure You Include Offers

You are in business to make money. I’m not saying you shouldn’t be helping others, bit if you ‘re not selling something you’re not making money. Sharing relevant offers for your community to consider is a key component of email marketing.

You may have past products that complement or enhance your customer experience. Find ways to share other goods and services with your tribe – including affiliate offers. By making your offers over time, someone may pass on the opportunity once – only to say YES and buy another time. You want that option available for them when they are ready.

Add Opportunities for Engagement

Get in the habit of asking your readers to connect with you. Urging your reader to hit reply or drop you a linelets them know you are accessible and ready to connect. It makes a big impact when customers know they can reach out and talk to a real person.

End With a Personal Closing

Wrapping up your newsletter with a personal closing is just as important as opening with something personal. Signing off your email with a heartfelt thank you or call to action is a perfect way to increase the know, like, trust factor.

The Final Step is to Add Your Subject Line

I always leave the subject line to the end because I never really know what it should be until I get the bulk of an email written.  Good subject lines are key to getting your emails opened. Sometimes it’s the only thing that entices new customers to click and see what’s inside.  

And there you have it… my formula for writing a daily email that provides useful content, as well as daily deals and offers for products that are relevant to my community.

What do you think? Hit reply and let me know!

And now, here are today’s deals…

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Deals Ending Today

Discount Ends Tonight! Winter Let It Snow Planner

Michelle has released a really cute Winter Let It Snow Planner today. You can pick it up for half price through December 16 with coupon code WINTER21.

The planner comes with 23 super cute pages in two sizes along with 6 different covers.

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Midweek Madness – Week #3 Ends Today!

Lori is back today with another Midweek Madness sale. From today through Thursday, you can save 50% on her Cat Care Planner with coupon code MIDWEEK21

Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on Lori’s site after purchase

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New PLR: How to Organize Your Life, Home Office and Routines for More Fun, Flow, and Happiness

New from Coach Glue this week is their How to Organize Your Life, Home Office and Routines for More Fun, Flow, and Happiness package. Pick it up for only $27 through Thursday, December 16 with promo code 27

The content covers:

• Step 1: Why You Need to Optimize Your Life
• Step 2: Cultivate a Happy & Clean Home
• Step 3: Meal Prep & Plan for More Productivity (and Pleasure!)
• Step 4: Refuel Your Spirit with Regular Routines
• Step 5: Build a Less-Stressy Business Day
• Step 6: Finesse Your Finances
• Step 7: Implement It All with An Ideal Schedule

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Ends Tonight! Embrace Your Weirdness

Aurelius has a new PLR release this weekend and you can pick it up for under $10 for the next few days. This is a full ‘biz in a box’ style product that covers one of my favorite topics – embracing your weirdness! The content covers:

• How to be comfortable in your own skin without worrying about approval from others?
• The ways that being weird can be a strength and benefit to you in your work and personal life.
• How to make and keep relationships that benefit your unique perspective
• How to feel comfortable and happy as someone who is not normal
• The best strategies to embrace and grow your weirdness into a skill that you can use to your advantage
• And so much more!

Check it out here

Bonus Offer: This product qualifies for a bonus. You’ll find instructions to claim your bonus choice in your dashboard on Warrior Plus after you purchase.

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Today’s Daily Deals

Day 16 of the Digital Divas’ Advent Calendar – Today’s deal is something free from me. Check it out here!

Day 16 of Sue and Di’s Advent Calendar – Save 50% on one of Sue’s popular courses with coupon code ADVENT2021 – Get the details here

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Day 8 of Jenn’s $10 in 10 Days Sale – Today’s deals are:

Daily Rituals Planner – Code DLYRTLDC

Seascapes Planner – Code SEASCPDC

Dream Catcher Planner – Code DRMDC

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Day 7 of Kitchen Bloggers 12 Days of Christmas

Today’s deal from Elisa at Kitchen Bloggers is 50% off New & Improved Soups, Salads and Sandwiches Recipe & Photo PLR.

Use coupon code 12Days to claim your savings at checkout.

Bonus Offer: This offer qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject and I will send you the link to choose your bonus.

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Other New Deals Today

Live at 2 p.m. Eastern This Afternoon – Fran’s New Year’s Bundle

I don’t have a link for this yet, so look for another email around 2 p.m. with the details, but I couldn’t not give you a heads up about Fran’s new New Year’s Bundle. This will be the only time these products are sold together – after the launch they’ll go into her shop as separate products.

The three products included are:

• Our Family Home Binder Templates & digital planner
• Time Capsule Journal Templates
• A Year in Review Journal Templates

You can pick up the bundle for $57 (reg. $131) through Thursday, December 23 at 2 p.m. Eastern. No coupon required.

Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on the Fran’s site after purchase

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Sitewide Sale at Content Drafts!

Nicole is having a sitewide sale over at Content Drafts this week. You can save 50% on all these packs with coupon code HOLIDAYS

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Stock Up on Content for the New Year!

April has put a huge bundle of content on sale for massive savings this week! You get 41 packs of content from her shop in one massive bundle for 40% off when you use coupon code RUDOLPH. See everything that’s included here

Bonus Offer: This bundle qualifies for 2 bonus choices. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject and I will send you the link to choose your bonuses.

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New Printables: Wedding Planner

Jan has just released a new Wedding Planner bundle that’s perfect for couples who will get engaged between Christmas and Valentine’s Day. You get 51 pages in both PPT and Canva formats for easy editing. Use coupon code WEDDINGDEAL to pay only $14.95 through Thursday, December 23.

Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on Jan’s site after purchase

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New Printables: A Healthy New Year

Alice and Yusef have a new Healthy New Year Ekit available this week. It’s on sale for only $14.95 through Tuesday, December 21 and includes:

• 7 Page Report: “10 Ways to Have Your Healthiest Year Ever” (.doc)
• Professionally-Designed Ecover Set: .JPG and .PSD with flat cover and 3 x 3D versions to go with the report.
• 5 Articles – for your social media, blog and more.
• 10 Product Templates – create t-shirts, mugs, notebooks, stickers, towels, phone cases and more (.png / PSD)
• 10 Coloring Pages – coloring is a hit with children and adults alike. Use these sheets to generate traffic or create downloadable or print coloring books for sale. (.png / PSD 2550 x 3300 px)
• 100-Page Journal – comes with an Ecover Set. There are three 3d versions with .psd for editing.
• 365-Day Planner – comes with an Ecover Set. There are three 3d versions with .psd for editing.
• 36-Card Printable Card Deck –  Card Deck with fully editable cards. They come formatted for commercial or at-home printing. Instructions included.
• Bonus #1: The Top Product Dropshippers with tips on creating and selling your own products.
• Bonus #2: Print on Demand Profits Guide: Cut your learning curve with our easy-to-follow 4-step system on profiting from print on demand products.
• Bonus #3: 3 Planner Templates, 3 Journal Templates, Planner Creation Checklist and Journal Creation Checklist

Want to try before you buy? Grab the Free Mini Kit here.

Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on the Ekit Hub site after purchase

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New Printables: Challenge Your Comfort Zones

Lynette has just released a new Challenge Your Comfort Zones workbook. Use coupon code COMFORTZONES to save 50% through Tuesday, December 21. This is one of my favorite topics, so I’ll be picking up this one for sure. The pack includes:

• 1 x workbook
• 5 x dividers
• 3 x professionally edited mockups
• 30 x social media blurbs
• 10 x social media images

Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on Lynette’s site after purchase

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New Printables: 20 Flower Coloring Pages with Extended Commercial Use License

Shannon has released a set of 20 Flower Coloring Pages with Extended Commercial Use License. That means you can use these in your own PLR projects. Use coupon code COLOR20 to save 50% through Sunday, December 19

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Ongoing Deals You Might Like

New DFY Content: How To Use the Tarot

Gabby has a new release on How to Use the Tarot this week. I love Tarot and Oracle cards, so am looking forward to picking this up for myself too. It’s on sale for $27 through Sunday December 12 when you use coupon code tarot.

The package includes:

• 5 pre-written blog posts
• 1 Cover Design in Canva, PowerPoint (PPTX) – Sizes include 8.5×11, 8×10, 6×9, A4 in color
• Planner Templates (25 interior pages) in Canva and PowerPoint
• 1 Cover Background
• 1 Watercolor Background
• 4 Gold Tarot Vectors
• PLR / Commercial Use Rights

Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on the A Cup of Zen site after purchase.

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New Coloring Pages: Victorian Ladies

Carmen has a new pack of Victorian Ladies Coloring Pages available this week. The main offer includes 30 beautiful Victorian ladies in black and white. PNG & SVG are included for both packs.

There are also 3 additional offers after you purchase:

OTO1 – Matching Victorian backgrounds for each pack, with and without the Victorian ladies added.

OTO2 – Fully colored versions for both packs and also stickers. The stickers are individual digital stickers PNG files.

OTO3 – Fully colored backgrounds in each pack with and without the Victorian ladies.

Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on the Warrior Plus site after purchase.

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New Printables from Sue

Foot Care Templates – You get 8 different templates for footcare trackers in 3 sizes for only $7

Undated Calendars Templates – includes 4 layouts that are an updated version of a set released in 2020. Also in 3 sizes, and only $7.

New Journal Prompts – The new monthly content for Sue’s Monthly Inspiration membership also dropped today. Everything month you get templates, daily prompts, training, and a whole lot more for only $7/month. I’ve been a member since Sue started this years ago, and it’s one monthly cost I will never even thing about cancelling.

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New Coloring Pages: Steampunk Coloring Page Designs

Rayven has released a new set of Steampunk Coloring Page Designs this week. You get 30 pages for only $27 with coupon code PUNK through Monday, December 20.

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Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on Rayven’s site after purchase

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New Coloring Pages: Mostly Nature Inspired Coloring Book Backgrounds

Lynn at Planner Creators has released a new product this week. The Mostly Nature Inspired Coloring Book Backgrounds includes 30 8.5 x 11 pages of line art backgrounds that can be used to create coloring pages for your projects.

Use coupon code Backgrounds17 to pay only $17 through Friday, December 17. (I messed up the coupon code yesterday, but Lynn made this one just for us! So if you tried yesterday and it didn’t work, it does now!)

Bonus Offer: This offer qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject and I will send you the link to choose your bonus.

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Ends Friday! Starting Fresh

Justin and the team at Tools for Motivation have a new product release this week. Fresh Start: The Positive Power of Embracing New Beginnings is a full “biz in a box” style product that includes:

• Premium Content – ebook, enhanced ebook, workbook, audiobook, and ecovers
• Lead Generation Content – lead gen report, autoresponder series, and trainers slide deck
• Branding Content – 10 articles, 2 mini reports, 10 slide decks, 1 checklist
• Social Content – tip posters, infographic, pinterest and Instagram images, tweets and FB posts
• A Marketing Suite – with sales letter, product thumbnails and a hand-curated photo collection

Bonus Offer: These products qualify for a “choose your own” bonus. Email your receipt to me at ritchiemedia@gmail.com to receive the bonus claim instructions.

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Freebies

10 Free Cultivating an Abundance Mindset Graphics from Publish for Prosperity

Blooms and Butterflies Planner from Christina at CJD Laptop Lifestyle. Coupon code: HAPPYHOLIDAYS

3 Free Coloring Pages from Ekit Hub

Free PLR Sampler with papers, journal pages, and coloring images from Shannon at Creative Printable Designs

Free 2022 Calendar from Ekit Hub

Free 2022 Pastel Calendar from Christina at CJD Laptop Lifestyle

Pastel Glow Digital Planner (and other freebies) from The Happy Journals Club

Free 5 Pack of Dealing with Negative Thoughts Articles from Publish for Prosperity

Free Taste Test pack of recipes and photos from Kitchen Bloggers. You get 3 recipes with 22 original food photos.

Christmas Printables Mini Kit from Ekit Hub

7 Days to Establish a Better Bedtime Routine from Piggy Makes Bank includes 7 articles and 7 emails

Free Adorable Elephant Template & Cover from Shawn Hansen (Tip: Check out the Subscriber Special Offer after you log in!)

Free Guide to Participating in Bundles and Giveaways from Jenn Brockman

Free Action Word Stickers from Di

Muddy Lilac Seamless Pattern Template (Affinity Designer) from Lynette

• New! Winter Gnomes Sublimation Bundle from Creative Fabrica
• New! Jingle Cookies Font from Creative Fabrica
• Design Cuts Freebie – Free: Procreate Brushes & Worksheets Sample
• New! Design Cuts Freebie – Vintage Map Backgrounds
• Design Bundles Freebie – Scandinavian Christmas set
• Design Bundles Freebies – Watercolor Flowers and Birds Set​
• Design Bundles Free Design of the Week
• Font Bundles Free Font of the Week 
• Font Bundles Freebie – Lovebird​
• Font Bundles Freebie – Candy Christmas Font
• New! The Hungry Jpeg Freebie – Palamino Beach Brush Font
• New! The Hungry Jpeg Freebie – Floral Design Set

And from me – 5 full page coloring backgrounds for your projects

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That’s it for me this morning. I’m off to grab a quick breakfast and then get ready for an afternoon of zoom calls.

Have an amazing day! Create what makes your heart happy!