If you’re new to my community, a warm welcome to you! I’m so happy you’ve decided to join us!
Happy Friday!
It was Canada Day here yesterday, and I did something I rarely do. I took a whole day off and refused to feel guilty for it. Shaun and I went golfing in the morning and it was such a gorgeous morning, not too hot, not too windy, and I actually played pretty decently after I got warmed up. Knowing I’m not as bad as I thought I was has me a little more excited for my lessons now.
Since I didn’t do a newsletter yesterday I have a ton of stuff to share with you this morning.
And, I’ve decided that July is a good month to focus on content marketing, so here’s today’s daily read…
Today’s Read: 5 Tips for Defining Your Content Marketing Goals
I don’t know about you, but I know as a creative solopreneur, I spend a lot more time creating stuff than I do marketing it. So I’ve decided to declare this month Content Marketing Month here at Ritchie Media, and I’ll be sharing tips for actually marketing your content and getting eyeballs on your offers.
In today’s read we’re looking at getting started with a content marketing plan by defining some goals to keep in mind as you craft your plan.
Tip #1 – Have a purpose for your content
Some potential purposes for any content you create include earning more links to your site, ranking higher in the search engine results, educating your audience, driving social engagement, building your list, or something else.
Tip #2 – Decide where your content will be posted
There are several places your content can, and should, live online. The first and most important is your blog because you want your main content on a platform you have control over. After that, other places like social media platforms, video sites, third party shops (for products) and your email list are good places to consider.
Tip #3 – Decide on formats for your content
Different platforms require different content. Once you make the decisions on where your content will be posted, then you’ll be able to decide what formats to create.
Tip #4 – Decide on how you’ll promote your content
This is definitely where I come up short. How you promote will depend on the three tips above as well as who your target market is and where they hang out online.
Tip #5 – Transfer Your Goals to a Real Schedule
If you don’t schedule the work that you need to do in order to reach the goals you’ve set, then the goals aren’t really that clear. Put the information into a calendar or planner, and be sure your schedule is realistic enough to give you time to complete everything.
Bonus Tip – Create measurable goals
Content marketing is lots of planning, testing, and a little bit of magic. But you need to know what’s working for you so you can do more of that. Make your goals measurable and create a system that allows you to keep track of efforts and results.
Setting relevant goals for content marketing will ensure that you aren’t just creating content for the sake of creating content. That doesn’t work and will just frustrate you. Every single piece of content that you create must have a purpose, and you should define that purpose prior to even starting to develop it.
And now here are today’s bonus updates, holiday sales and new product launches…
Bonus Offers Updates:
I’ve added three new bonuses to the page this morning.
Active offers as of today include:
- Last Day! Nara – Magical Plants Coloring Pack
- Ekit Hub – 365 Days of Affirmation Content
- Publish for Prosperity – Inspiration Content Bundle
- PLR Planners – Digital Book Club Planner
- PLR Planners – Picture Me Perfect PPT Add-on
- Color Monthly – Fairy Love Mega Sale
- Createful Journals – Academic Planners
And a quick reminder to get your requests in if you purchased any of these products last week:
- Tools for Motivation – Idea Generators
- A Cup of Zen – Empowerment Art Journal
- Createful Journals – Bookmark Templates
- Roxy’s Manifesting and LOA Printables
- Amy’s Easy Personalized POD
- Jennifer Andersen’s Summer Retirement Sale
- Ekit Hub’s Love of Family Ekit
I’ll be removing all of these from the claim form as of Tuesday morning, July 6.
Last Day for These Deals
Last Day to Save: Nara’s Magical Plants Coloring Pack
I totally missed this earlier in the week and today is the last day to pick up Nara’s Magical Plants Coloring Pack at the launch price.
The Front End offer includes 30 High Quality Designs in transparent PNG and SVG format. Plus A Bonus containing a Printable Magical Plants And Herbs Workbook Package of 67 pages in PDF Format.
OTO #1 Coloring Pack B contains 30 background images in PNG and SVG format as well as a further 30 images with the designs incorporated into the backgrounds.
OTO #2 Coloring Pack C contains 30 fully colored characters in transparent PNG and SVG format. Plus a BONUS Kawaii Magical Plants Color By Number Pack in a JPG format.
OTO #3 Coloring Pack D contains 60 Fully colored backgrounds And 30 Extra color with white backgrounds a Total of 90 illustrations that will help your customers sell their coloring books, printables or print on demand products with fully colorized versions of the front end images and backgrounds to create any design. Plus A Bonus containing a Digital Magical Plants and Herbs Workbook PLUS 15 Digital Magical Plants Stickers with White Border.
This product qualifies for bonuses. Details here.
New Deals Today
New PowerPoint Tool: Picture Me Perfect
Di and Hans have another new PowerPoint Add-on Tool for you this week. Picture Me Perfect allows you to easily replace images globally in PowerPoint PLR planners, journals, printables and templates. See the demo on the sales page and save $10 when you purchase before July 9 – no coupon required.
Note: These are the requirements for using the “Picture Me Perfect” PowerPoint Plug-In:
- Only works with Microsoft PowerPoint.
- Only works with Microsoft PowerPoint 2013 or higher.
- Only works with Microsoft PowerPoint on a Windows Operating System.
This product qualifies for bonuses. Details here.
New Training: 10-From-1 Repurposing Training from Lori
Lori has a new training product available this morning. In her 10-from-1 Gardening Planner Training she is going to show you how she has repurposed one PLR planner into 10 different products. Use coupon code GARDEN10 to save $20 through Wednesday, July 7.
Holiday Sales This Weekend
There are several holiday sales going on this weekend, so I’m just going to list them here for you.
Canada Day Content Sale – This works like the $5 sale we did a couple of months ago where all the deals are on one page, and you only buy the ones you want. The sale runs from today through Monday, July 5 so be sure to check it out before then.
Piggy Makes Bank Flash Sale – Pick up either of their Business or Self-Help Memberships for only $27/month through Monday, July 5 – no coupon required
Niche Starter Packs – April is having a 50% off sale storewide with coupon code 4thOfJuly through Tuesday, July 6.
Health and Wellness PLR – Jennifer is have a 50% off sale on all regularly priced products with coupon code fireworks50 through Sunday, July 4.
Simply Couture Designs – Carmen is having a 35% off sale storewide (excludes monthly memberships) with coupon code JULY35 through Monday, July 5.
PLR Beach – Becky is having a 40$ off sale storewide with coupon code JULY40 through Sunday, July 4. (Excludes Warrior Plus courses)
Marketing Words – Karon has put her Repurposing Game Plan: Easy Ways To Double Your Exposure & Cut Your Writing Time In Half on sale for 40% off through Monday, July 5. Use coupon code REPURPOSE40 to claim your savings.
Yesterday’s Deals
New Printables: 365 Days of Affirmations
Alice and Yusef have released a new Ekit with 365 Days of Affirmations and I can not wait to get my hands on this. The pack is on sale for only $11.97 this weekend, and includes:
- 365-Page Today I Affirmations Journal
- 380-Page Best Days Planner
- 2 Journal Cover Sets PNG files for your documents and 3 x 3-D versions for the planner and journal.
- 365-Cards in 7 Affirmation Card Decks including…
- 53-Card Confidence and Self-Esteem Affirmations Deck
- 52-Card Health Affirmations Deck
- 52-Card Motivation-Encouragement Affirmations Deck
- 52-Card Peace and Happiness Affirmations Deck
- 52-Card Prosperity and Abundance Affirmations Deck
- 52-Card Relationships and Love Affirmation Deck
- 52-Card Work and Career Affirmation Deck
This product qualifies for bonuses. Details here.
New Digital Planner: Book Club Journal
Di has released a new Digital Book Club Journal package this week. It includes the hyperlinked digital planner, covers – front and interior, stickers, and digital papers. Use coupon code BCLUB10 to save $10 through Monday, July 5.
This product qualifies for bonuses. Details here.
New PLR: 30 Easy Summer Meals Bundle
Shannon and Stephanie have released a new package of 30 Easy Summer Meals this week. Use coupon code summer to save 50% through Tuesday, July 6. The pack includes 30 recipes in ebook form (but easily separated to create printable recipe cards) and 25 social media images.
Graphics Deals
Inky Deals Holiday Sale – Save 40% Sitewide with coupon code FREEDOM through July 7.
Creative Fabrica’s Weekly Discount Deals
The Hungry Jpeg’s Dollar Deals Page
New Bundle from Design Cuts – The Designer’s Essential Creative Library
Contemporary Art Deco Collection from Design Cuts
New! Procreate Brush Bundle 3 from Design Bundles
New! The Modern Script Font Pack from The Hungry Jpeg – 15 fonts for $6
Summer on the Farm Bundle from The Hungry Jpeg – 26 fonts and 1600+ graphics for $29
New! Tropical Design Bundle from The Hungry Jpeg – 29 graphics packs for $17
The Freebie Section
New! Analyzing & Improving Top Traffic Sources from Piggy Makes Bank includes 7 articles and 7 emails.
Muddy Lilac Seamless Pattern Template (Affinity Designer) from Lynette
For the Love of Family Free Printables from Ekit Hub
Free 7 Days to Set SMART Goals PLR Articles & Emails from Piggy Makes Bank
- Spring Hills Font from Creative Fabrica
- New! Boho Round Floral Frame with Blue Moon from Creative Fabrica
- Creative Fabrica Freebie – Sunshine & Whiskey Digital Papers
- Design Cuts Freebie – Tasty Textures Pack
- Design Bundles Freebie – Animal Hugs Bundle – Illustrations
- Design Bundles Freebies – Funny Snails Clipart
- New! Design Bundles Free Design of the Week – Floral Turtle Shell | Flower Mandala
- New! Font Bundles Free Font of the Week – changes each Wednesday
- Font Bundles Freebie – Keen On You
- Font Bundles Freebie – Rosella Handwritten Brush Font
- New! The Hungry Jpeg Freebie – Summer South – Font Duo
That’s it for me today! I’m sure I’ve missed some things, so I’ll do another update tomorrow with anything I’ve missed. But for now, I need to find some breakfast and dive into the to-do list that I ignored on purpose yesterday.
Have an amazing day! Create what makes your heart happy!

Ruth Bowers Ritchie Media email: ruthie@ritchiemedia.ca P.S. – Free Positive Mindset Graphics P.P.S – Miss the last newsletter? Read it here |
Disclaimer: I often recommend products and services that I use or that have been recommended to me by people we trust. In many cases these recommendations are accompanied by an affiliate link, which provides me with a referral commission should you click through and make a purchase.The information presented here is for educational purposes only. Before taking any action that may affect your health, finances, or well-being, please check with your own doctor, health-care provider, financial and business advisers, etc.Always do your own due diligence and make the best choices for YOUR life.Note: You are receiving this email because at some point you have either purchased a product from us, or received a free offer and consented to receive emails from us. If you ever wish to change your preferences or unsubscribe completely, simply click the link at the bottom of this email. |