Happy Thursday!

I’ve got the windows open, the tunes going, and the only thing missing is my view of the beach. It’s a great day because I’m alive when I probably should’ve been dead 20 years ago. Today is the 20^th anniversary of my first heart attack, and believe me I am grateful for today and every day since then. I think today is a day for a lot of reflection – in fact, the whole weekend will probably be filled with lots of reflection because Sunday would have been my 40^th wedding anniversary if Shaun’s dad and I had stayed together. And I’m noticing the older Shaun gets, the more he looks like his dad too.

But today is a day for celebrating and that’s what I’m doing. Even if I have to work while I’m doin’ it!

Here’s what I have for you today…

Today’s Read: 15 Tips for Building Traffic to Your Content

Building traffic to your lead magnets and other content is essential to a successful list, and building a successful business overall. But all traffic is not created equal.

There are many ways to get traffic to your sites and there have been some really good courses created on that. The key takeaway in all of them is that no matter which traffic building method you use, you want to make sure you are sending targeted traffic to your products and content.

Here are 19 tips for building traffic to your content:

Tip #1 – Set goals for your traffic

In order to build targeted traffic streams, you need to set goals for your traffic. So, before you write any content, create copy for a landing page, or even create a product or service, you need to know who wants it and why you want that traffic. What do you want the traffic or visitor to do when they come to that page?

Read the full article

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Deals Ending Today

Ends Tonight! From Burnout to Bliss from Coach Glue (Plus Bonus)

If you’ve been around here for any length of time, you might remember that after doing about 14 events in six months, by the end of 2020 I was so burnt out I didn’t even want to be in business anymore. And I spent a lot of the first part of 2021 trying different strategies to fall back in love with my business.

Today I chanced on a couple of things – well, actually, I stopped and read a few emails this morning – and came across two things. The first one was an article on the Convert Kit blog titled:

Re-structure your money mindset to help you scale your business and reduce burnout

And the second thing was a new workshop from Coach Glue called From Burnout to Bliss: How to Fall in Love with Your Business Again!

How’s that for serendipity!

This DFY workshop helps you help your audience recover from burnout, re-build and love their businesses and life again. The content covers:

• Lesson 1: Define Your Dreamiest Ideal Clients (And Ditch the Nightmare Clients For Good)
• Lesson 2: Build Precious Balance into Your Biz with Sexy, Streamlined Offers
• Lesson 3: Automate & Systematize Your Coaching Process for (Way More) Ease & Flow
• Lesson 4: Implement Firm-but-Flexible Boundaries & Experience Incredible Work/Life Balance

I’m looking forward to diving into this myself and learning some strategies for when I start feeling burnt out again. It’s on sale for $97 (you save $200) through Thursday, May 5 when you use promo code 97.

Bonus Offer: And of course I have a bonus for you – 2 of them, in fact. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject and I will send you the link to choose your bonuses.

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Ends Tonight! 30 Day Quit Sugar Challenge from Jan

I’m excited about this because it comes at a perfect time for me. I had just said to Shaun on the weekend that I need to stop eating so much sugar, and the next day Jan mentioned that she was coming out with this program. I’ll be grabbing a copy to use for myself, and to turn into products for my Etsy store too.

The planner is in the form of a 30 day challenge with 38 unique pages including 2 covers, and 2 background options and a motivational copyright free quote on each of the daily challenge pages. It also come with PowerPoints and Canva versions in both A4 and US Letter sizes and an extra text file of quotes. Use coupon code QUITSUGAR to pick it up for only $12.95 through Thursday, May 5.

Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on Jan’s site after purchase

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Three Things I’m Excited About Today…

Thing 1 – Price Rollback for the Kitchen Sink Plus (Plus Bonus)

Always one to go against the mainstream, why should Melody be any different this time? When everyone else is raising prices and trying to keep up with inflation, she’s rolled the price of the Kitchen Sink Plus membership back to only $27 a month. For that you get:

• All Products will ONLY be available through the Membership – these will never be sold anywhere else!!
• A New Limited Edition Digital Planner
• A New Limited Edition Printable Planner
• A New Limited Edition Lead Magnet
• A Layered PSD File to create your own covers (at least 10 Layers)
• PNG versions of the layers for use on Canva!
• Done-for-You Covers
• Monthly LIVE Workshop
• Surprise additions every month to complement that month’s planners!

Bonus Offer: My bonus for this is a set of new digital papers that complement the month’s planners and backgrounds. I’m a little behind on getting these done, but they will be added to your members area as I get them finished. You will have them all by the time May’s content is ready. (It’s a definite sign of burnout and exhaustion when I don’t even have the energy to make papers, because as you probably know… making digital papers is my happy place!)

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Thing 2 – A Live Repurposing Workshop For You (Plus Bonus)

The third thing I’m excited about is this live content repurposing workshop…. And no, it’s not by me!

My friend Jennifer Burke is a content repurposing queen and there are days when I wish she’d get out of my head! The headline for her latest live workshop goes like this…

Are You Tired of the Hamster Wheel of Content Creation?

And if you were on the recent Printable Publishers Round Tables, you’ll know that getting off the hamster wheel and stopping the burnout are what I’m all about this year!

So I was really excited to see that for two days next week – May 10 and 11 – Jennifer is offering a Content Repurposing Mojo live workshop!

Jennifer walks her talk, and in these two live sessions she’s going to show you what she has learned about content repurposing and how to successfully make it a consistent, planned part of your business.

Check it out here and use coupon code REUSE30 to save $30 at checkout.

Bonus Offer: This product qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject and I will send you the link to choose your bonus.

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Thing 3 – Small Business SEO Masterclass from Content Sparks

I have to be honest here, I’ve never been a huge believer in SEO. But lately I’m changing my tune since I’ve started getting back into blogging and SEO is a huge part of a successful blog. Taking courses and talking to other people about their success with SEO has made it worth exploring for me this year, and I am absolutely loving Rank Math as an SEO tool for my blog posts.

So I’m really excited to get my hands on Sharyn’s new Small Business SEO Masterclass DFY Content. This is one of her full packages and is on sale for $97 (you save $200) through Wednesday, May 11.

The content covers how to:

• Develop an SEO strategy for your website that incorporates SMART goals to increase your website’s reach in Google
• Choose key metrics to track that will gauge the effectiveness of your SEO strategy so that you can improve and adapt as necessary
• Define your Ideal Customer Profile to determine who you want to attract to your website and what keywords you should target
• Learn how to use keywords effectively and determine keyword intent so that you can increase traffic and attract qualified leads
• Generate seed keywords for your business and specific pages, which will form the base of your long-tail keywords, giving you more opportunities to optimize and attract more searchers to your website
• Build the ideal long-tail keywords, ones that have high search volume without too much competition, driving your target audience to specific pages and your site overall

Bonus Offer: This product qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject and I will send you the link to choose your bonus.

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Other Goodies For You Today

Jennifer is having her annual spring retirement sale this week. For the next 5 days you can grab 40 products for just $17 – no coupon required. If you use a lot of health and wellness PLR, this is a great way to add to your library of content.

Sue has just added a set of Travel Hacks & Checklists Simple Templates to her shop. You get 8 different layouts in 3 sizes for $7.

Gabby has just released her new Spiritual Retreat Travel Vacation Done-for-You Content Pack with Planner. You can pick it up now through Sunday, May 8 for $20 off with coupon code spiritualtrip –Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on Gabby’s site after purchase

Sharyn at Content Sparks has a new free, epic blog post with PLR for you on SEO and Why it’s Important for Small Businesses. Get your freebie here through May 11.

Cheri at Grow Your Blog with PLR is a new seller to me. She’s offering you a free 14-page coloring journal when you use coupon code WELCOME22.

Melanie has a new freebie available from now through Sunday, May 8. The Tropical Party Planner includes 35 pages and comes in two designs – full color and a muted version to save ink when printing. You get Canva, PDF and PNG versions of each planner.

New Printables from Michelle at PLR Niche: The 30-Day Emergency Prepper Challenge Workbook comes with 34 pages that cover everything you might need to take care of in an emergency from what you need to buy, to medical information, to food and water supplies and more.  Use coupon code EMERGENCY to save 50% through Sunday, May 10. (Also qualifies for a bonus choice)

Dee at P4PLR has a new website and a new free offer for you. The Cherishing the Moments Journal comes with 30 days of mindfulness prompts for embracing slow living and being in the present.Use coupon code WELCOMETOPLR to claim your freebie.

New PLR from Justin and the team at Tools for Motivation. Transformation: Transforming Key Areas of Your Life helps your audience make positive and lasting changes in their life. It’s on sale through Friday and qualifies for a bonus from me. Email your receipt after purchase and I’ll send you the bonus form.

Save the Date: By popular request, Melody and I will be doing a WordPress and Cpanel setup workshop on the Kitchen Sink call, Thursday May 12 at 3 p.m. Eastern. If you’re not already a member of the Kitchen Sink, it’s free to join and you can do that here. You will have to register for the call once you’re inside the members area.  

The Uniquely You Giveaway hosted by Ellen Finkelstein ends soon! Melody and I are working together on this one to bring you two new live workshops, and two bonus planners – one printable and one digital. This is a very cool giveaway because every product includes either a coaching session, workshop, or other interactive product for you.

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This Week’s Reads

Monday – 6 Components Your Successful Opt-in Page Needs

Tuesday – Are You Making Any of These 10 Landing Page Mistakes?

Wednesday – 5 Ways Action Habits Help Ditch Procrastination

Bonus Read from Alice: 9 Reasons to Start Your Own Newsletter

Bonus Read from Convert Kit’s Blog: Re-structure your money mindset to help you scale your business and reduce burnout

And that’s it for me this afternoon. I’m going to take a break, have a coffee, and then dive into some product creation for upcoming events.

Have an amazing day/evening! Create what makes your heart happy.