Happy Tuesday!
We had a lovely reminder last night that winter isn’t quite done with us yet! Shaun and I decided to make a quick grocery store run, and when we got outside it was snowing quite heavily. We ended up taking a detour to Canadian Tire too because on the way to the store, some guy pulled up in the lane beside us and told us that we have a burnt out tail light. So, we decided to get that taken care of before doing the food run.
We were only in the store for about 20 minutes because Shaun being Shaun has to check out all the tools and see what kind of cool things he can to add to his collection!
The white lump you see in the picture below is my car – completely covered in heavy packing snow while we were in the store!
Thankfully it’s pretty much melted today, and hopefully that’s the last of it for awhile.
Here’s what I have for you today…
Today’s Read: 10 Ways to Confidently Know and Understand Your Audience
The two biggest things I focus on in my business are building my list and doubling my affiliate income, and there is a direct relationship between them both. The bigger my list grows, the more my affiliate income grows as well. But, both of them depend on one thing… taking the time to know and understand your audience.
The only way you, I, or any business owner can truly be successful in attracting their ideal audience is by understanding who they are. Many small business owners, especially people who start their business alone from home, often skip a few steps in the process, causing issues with finding an audience for your product.
Instead, focus on who you want to serve before you do anything in your business. Knowing who you want to serve and why will help you fill your email list with people who are ready to buy from you. These ten ways to get to know your audience better will inform products, services, and even the words you use to communicate to them the value you offer.
Here are 10 crucial ways to get to know and understand your audience:
Top Picks This Week
Pick #1 – Using Affinity Publisher for Low Content Books from Catherine (Plus Bonus)
Catherine has put her popular course – Using Affinity Publisher for Low Content Books – on sale for this month. Save 30% with code SPRING30 through April 30.
This course covers how to use Affinity Publisher to create notebooks, journals, planners, coloring, activity, and puzzle books. If you’re looking for an alternative to photoshop and InDesign, then this is well worth a look.
I personally love Catherine’s teaching style – she makes everything very easy to understand – and I will be using this myself to get acquainted with Affinity Publisher as I start ramping up my own KDP efforts in May.
Bonus Offer: This product qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject and I will send you the link to choose your bonus.
Pick #2 – EDU Printable Décor Made Easy from Amy (Plus Bonus)
Amy has just released her latest training – EDU Printable Décor Made Easy which covers how to create and sell classroom décor printables. I’ll be picking this up for myself to see what I can create for my Etsy shop. The training covers:
- Discover why printable and downloadable decor options are the BEST choice for you.
- Learn why EDU printable décor is a powerful business model, and why now is a great time to jump in this high-demand niche.
- Get insider strategies: including tips on product bundling, identifying and appealing to your target audience, the best places to sell EDU printable décor, and easy ways to increase your sales.
- The best ways to grab free, targeted traffic to your printables!
- And Much, Much More!
Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on the Warrior Plus site after purchase
Pick #3 – Finding Your Why PLR from Tools for Motivation (Plus Bonus)
I love the content that Justin and the team at Tools for Motivation put out. I have a monthly membership there so I get everything they release and they are one of my go-to content providers when I’m looking for stuff to create products and printables from. Finding Your Why is another one of their full content packs that includes:
• Premium Content – ebook, enhanced ebook, workbook, audiobook, and ecovers
• Lead Generation Content – lead gen report, autoresponder series, and trainers slide deck
• Branding Content – 10 articles, 2 mini reports, 10 slide decks, 1 checklist
• Social Content – tip posters, infographic, pinterest and Instagram images, tweets and FB posts
Bonus Offer: This product qualifies for a bonus. Email your receipt to me at ritchiemedia@gmail.com and put BONUS CLAIM in the subject and I will send you the link to choose your bonus.
Deals Ending Today
The Prioritizing You Bundle from Lynette and Piggy Makes Bank (Plus Bonus)
I love this bundle and would have bought it except that I already have all of the products that are included. Lynette and the ladies from Piggy Makes Bank are some of my favorite, go-to content providers and so when they said they were offering this deal, I knew it was going to be a top pick for me to share with you.
They’ve packaged up five of their most popular self-care products (worth $279 if purchased separately) into one bundle that you can pick up through Tuesday, April 19 for only $47. No coupon required.
The packages that are included are:
- 30-Day Content Pack: Making Rest and Essential Part of Life
- Journal: Sleep Journal & Tracker
- 30-Day Content Pack: Self-Love to Improve Your Inner Naysayer
- Journal: Journey To Self Love
- Bullet Journal Article Pack
Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on Lynette’s site after purchase
New Printables: Mothers Day Print and Digital Planner Bundle (PDF, PPT, and Canva) Plus Bonus
Becky has released a new Mother’s Day Print and Digital Planner Bundle this week. The printable version includes pages for moms to plan their days, weeks, months, years, shopping, meal planning and more. Kids can give their moms the planner as a gift, and create cards, gift tags, and coupon books. The planner template comes in 8.5 x 11, 8 x 10, and A4 sizes and has 26 pages. You get both the PowerPoint, PDF, and Canva templates! Included are 10 coloring page designs too as a bonus.
The digital planner bundle also includes a GoodNotes compatible planner plus digital stickers for $10 more.
Use coupon code MOMMA10 to save $10 through April 19
Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on Becky’s site after purchase
New Printables: Home Decluttering Planner (PPT and Canva) Plus Bonus
New from Jan this week is her Declutter My Home Planner. The planner comes as a 30 day customized decluttering challenge with 40 unique pages including instructions on how to get the most out of the challenge, plus 2 covers, and 6 backgrounds. I think I might need to grab this for myself!
Use coupon code DECLUTTER50 to save 50% through April 19.
Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions in the dashboard on Jan’s site after purchase
Events Coming Up
April 26 to 29 – Creative Spark Summit
The next big event on my list is the Creative Spark Summit, which comes up on April 26. I’ve never done a summit presentation before so I’m pretty excited about being invited. Early registration is open now, and you can sign up here for all the presentations.
April 28 – Virtual Events Unlimited Vendor Showcase
Melody’s latest brainchild is a one day Vendor Showcase featuring three presentations designed to give you the ins and outs of products and services that you need in your business. The three presentations include:
- Shane Nathan from Warrior Plus
- Eric Newdom from Bublup.com
- And me! I’ll be doing a ConvertKit walkthrough on how to get started, setting up your account and talking about some of the pros and cons of the platform.
The best part is it’s all free! We’re not even charging for the replays this time.
Register here! The fun starts at 12 noon EDT on April 28.
Freebies
Free PLR and Commercial Use
Catherine at Content Accelerators has a new set of 10 Botanical Coloring Frames available for free through the end of April. There’s also an upsell on the same page for the matching seamless tiles. You can save 30% with coupon code SPRING30 through April 30.
Free from Cindy: 51 Opt-in Incentive Ideas
Tracy and Susanne have a new free PLR pack on 7 Ways to Improve Your Microbiome.
Free pack of 5 articles on the Art of Caring Less from Alice at Publish for Prosperity
Family is Love Management Planner from April at Niche Starter Packs
7 Ways to Build Trust with Your Customers from Piggy Makes Bank
Free “How to Sell Printables Online” Tutorial from Alice
Free! Affiliate Promotions Digital Planner from Melody and the Digital Divas. With full commercial use rights. Use it yourself, give it away to your list, or sell it as a product!
And that’s it for me today. I’ll be back tomorrow with your Wednesday Roundup, but for now I’m off to figure out something for dinner and then get some product creation time in.
Have an amazing day/evening! Create what makes your heart happy.
| Ruth Bowers Ritchie Media email: ruthie@ritchiemedia.ca P.S. Meet the Content Creators! 8 Low Content Products for $10 P.P.S – Miss the last newsletter? Read it here P.P.P.S. – Looking for the current list of bonus offers? Find it here |
| Disclaimer: I often recommend products and services that I use or that have been recommended to me by people we trust. In many cases these recommendations are accompanied by an affiliate link, which provides me with a referral commission should you click through and make a purchase.The information presented here is for educational purposes only. Before taking any action that may affect your health, finances, or well-being, please check with your own doctor, health-care provider, financial and business advisers, etc.Always do your own due diligence and make the best choices for YOUR life.Note: You are receiving this email because at some point you have either purchased a product from us, or received a free offer and consented to receive emails from us. If you ever wish to change your preferences or unsubscribe completely, simply click the link at the bottom of this email. |