So, I ended up sleeping away most of the day yesterday after I got my booster, but the good news is so far I’ve had no other side effects than a sore arm at the injection site. I’m hoping that’s all there is, and I don’t get the second day sickness that so many people have warned me about.
Other than needing a nap because I’ve been up since about 4 a.m., today should be a good day to get some stuff done here. As long as I don’t run out of steam too soon, it’s all good.
Here’s what I have for you this morning, starting with today’s read all about which email metrics you should be tracking.
Today’s Read: 5 Key Email Metrics You Should Be Tracking
It’s so easy to run an email marketing campaign, right? You just load it up in your autoresponders, and the emails go out on schedule and you get passive income. Easy peasy.
Not so much.
If you never check your results or know what your numbers are, how do you know whether or not your emails are even producing the desired results? What if they’re causing people to completely ignore your messages, or worse unsubscribe en masse? These are things you need to keep an eye on. Email marketing is not a “set and forget” thing.
So today I have five key metrics for you to keep an eye on whether you’re emailing your daily newsletter or a specific marketing campaign.
Metric #1 – Email Delivery or Bounce Rate
This is the rate at which your emails are delivered to your customers and make it to their email box. You want to keep track of this to ensure you have corrected and updated information on your leads and that your internet service provider is safe and secure to prevent rejection. This can be improved by using double-opt-in forms and authenticating your email address.
Metric #2 – Open Rate
The Open Rate indicates how often your subscribers are opening your emails. An open rate of twenty percent or higher is a vital goal to maintain, since you will have a hard time reaching your goals if people don’t open your messages. Just as an example, my open rate for this letter is averaging around 30% right now.
Metric #3 – Click-Through Rate
Click-through rate or CTR indicates that your subscribers are clicking the links or call-to-actions within the email copy after opening it. A good goal to aim for here is a CTR of four percent or higher. You can improve your CTR by enhancing the copy and call-to-action.
One caveat here is to make sure you know what the CTR your autoresponder company gives you actually represents. They most often give you a CTR of clicks to emails sent, which is okay as an overall picture, but the next one I’m going to share is the one you really want to keep track of.
Metric #4 – Click-To-Open Rate
This is my favorite metric to keep track of because it gives you a much clearer picture of how your content is performing, and how relevant your offers are. It’s also one that a lot of people don’t talk about.
The click-to-open rate measures the number of unique clicks by the number of unique opens to determine how unique or interesting your content is to your subscribers. This metric can vary and should be around twenty to thirty percent, if not higher, if you truly know your audience and develop amazing content.
Metric #5 – Unsubscribe Rate
This rate shows how many people have unsubscribed or removed themselves from your email campaign. I keep an eye on this, but I don’t pay a whole lot of attention to it unless a lot of people mass unsubscribe from a particular email.
Some of the reasons your unsubscribe rate can be high are:
- You send too many emails
- You don’t email often enough and they’ve forgotten who you are
- The content is not relevant
- The content is not well-written
I could go on here… but the one reason that on one mentions, especially if you are building your list from events, is that you are going to get people opting in to receive your freebie, and then leaving right away again. So always keep that in mind when you’re looking at larger then normal unsub rates.
The bottom line is though, you can glean a lot of really good information from these key email metrics if you pay attention to them. And if you take action on what you learn you can become really successful at email marketing.
And now, here are today’s deals…
On Sale This Week…
In case you missed the new Affirmations Coloring pages last month, I’ve put them on sale again this week. Use coupon code AFFIRM17 to pick them up for only $17 (reg. $25) through Tuesday, January 11.
Deals Ending Today
New PLR: The Art of Reinventing Yourself (with Bonus)
Shaun and Cally have a new release this week on The Art of Reinventing Yourself. This is a “biz in a box” style package that’s on sale for under $20 through January 7. The content covers:
- The one thing that you must define before you start re-inventing yourself.
- 10 life-changing benefits of building a better version of yourself.
- The difference between soft skills and hard skills and why you need to master both.
- Why your comfort zone is the worst place to be.
- Can you change your personality and build a new you? See chapter 2 for the answer.
- How to stop being a people pleaser.
- 12 signs that you might be a people pleaser.
- The shocking difference between being nice and being a people pleaser.
Bonus Offer: This product qualifies for a bonus. You’ll find claim instructions in your Warrior Plus area after purchase.
New Deals Today
April’s Deals Today:
There are six new titles on sale today, and you can see all the deals released so far here: PLR Daily Deals and use coupon code 2022 to claim your 52% savings at checkout. Today’s offers include:
- Depression PLR Content Bundle
- Cooking Spices PLR Content Bundle
- DFY Motivation Journal With Prompts
- MEGA Marketing Content Bundle
- Infused Water For Better Health Bundle
- DFY Growth Mindset Journal With Writing Prompts
New Free Printables: 7-Day Challenge Planner
Gabby has just launched a new free 7-Day Challenge Planner that includes both PPT and Canva templates in 4 sizes. It’s available through Thursday, January 13.
There’s also an upsell to a 30-Day Challenge DFY pack after you claim your free offer. It includes:
- 6 blog posts
- 30-Day Challenge Planner Page Templates x 10 inner pages in Canva and PowerPoint (PPTX) – Sizes include 8.5×11, 8×10, 6×9, A4 in color
- 1 Cover Design in Canva, PowerPoint (PPTX) – Sizes include 8.5×11, 8×10, 6×9, A4 in color
- PLR / Commercial Use Rights
Use coupon code 30days to save $20 on the upsell through January 13.
New $10 PLR: Improve Your Concentration Content Bundle
Justin and the team at Tools for Motivation have a new $10 special available this weekend through Monday, January 10. The Improve Your Concentration PLR Special includes:
- Audio Book
- 10 Articles
- 10 Slide Decks
- 2 Mini Reports
- 20 Quote Posters
- Everyday Distractions TIPS Report
And that’s it for me this afternoon. I’m going to find some lunch
Ongoing Deals You Might Like
New Printables: Stop the Procrastination Ekit (plus bonus)
Alice and Yusef have their first release of the year this week. The Stop the Procrastination and Get Things Done Ekit is on sale now through Tuesday, January 11 for only $14.95
This kit includes:
- 15 Page Report: “10 Ways to Stop Procrastinating and Get Going” (.doc)
- Professionally-Designed Ecover Set: .JPG and .PSD with flat cover and 3 x 3D versions to go with the report.
- Worksheet: “How to Stop Procrastination in its Tracks” (.doc)
- Checklist: “25 Ways to Be More Productive” (.doc)
- 5 Articles – for your social media, blog and more. (10 pages / 3,252 words)
- Newsletter: fully editable newsletter in .doc format includes 2 of the articles in this EKit and includes plenty of space for your personal thoughts
- 5 – 18″ x 24″ Poster Graphics – for wall art, mugs, t-shirts, social media, book covers, inserts…and more.
- 72-Page Journal – comes with an Ecover Set. There are three 3d versions with .psd for editing.
- 365-Day Planner – comes with an Ecover Set. There are three 3d versions with .psd for editing.
- 36-Card Printable Card Deck – Card Deck with fully editable cards. They come formatted for commercial or at-home printing. Instructions included.
- 5 Coloring Pages – coloring is a hit with children and adults alike. Use these sheets to generate traffic or create downloadable or print coloring books for sale. (.png / PSD 2550 x 3300 px)
Bonus Offer: This product qualifies for a bonus. You’ll find the claim instructions on the Ekit Hub site after you purchase.
New Printables: Learning to Let Go (plus bonus)
Lynette also has a new release this week. The Learning to Let Go workbook is a 30-day process that helps your audience release any unhealthy mindset and practices they are holding on to. Use coupon code LETGO to save 50% through Tuesday, January 11.
Bonus Offer: This product qualifies for a bonus. You’ll find the claim instructions on the Thrive Anywhere site after you purchase.
New Coloring Images: Couples in Love (Plus Bonus)
Virginie at Oxyp Design PLR is a new designer to me, but I’ve been seeing her products in a few bundles lately. She has a new release of Couples in Love Graphics that you can use for coloring pages, planners, journals, and anything else you can think of. Save $20 with coupon code COUPLES01 through Wednesday, January 12.
This pack includes:
- 34 unique PNG images (+ 5 variations):
- 14 couples (+ 5 variations)
- 15 heart frames
- 5 clip arts
Bonus Offer: This product qualifies for a bonus. You’ll find the claim instructions on the Thrive Anywhere site after you purchase.
New Printables: Valentines Day Print and Digital Planners (Plus Bonus)
Becky has released her new Valentines Day Print and Digital Planners this week. Coupon code VALDAY saves $10 through January 17.
The bundle includes:
- 26-page printable planner
- 30 hand-painted watercolor clipart,
- 24 digital papers,
- 3 patterns,
- 30 digital planner stickers
- Option to add the digital planner for $10 more
Bonus Offer: This product qualifies for a bonus. You’ll find the claim instructions on Becky’s site after you purchase.
New PLR: How to Use Templates to Streamline Your Business (Plus Bonus)
Sharyn at Content Sparks has a new DFY Course available on How to Use Templates to Streamline Your Business. Save 67% off the regular price of the Blaze Package through Wednesday, January 12.
The content covers:
- Module 1 – Where to Use Templates in Your Business
- Module 2 – Types of Templates (And When to Use Them)
- Module 3 – Create Your Templates
- Module 4 – Start Using Templates in Your Business
- Module 5 – Evaluate the Effectiveness of Your Templates
Bonus Offer: This product qualifies for a bonus. Email your receipt to me at firstname.lastname@example.org with BONUS CLAIM in the subject line and I will send you the instructions on how to claim your bonus.
New Printables: Eye Care Templates
Sue has a new set of Eye Care Templates in her shop this week. You get 9 different templates in 3 sizes for $7. These make great planner or journal starters. Add them to your existing planners and journals, or create completely new ones to sell on Etsy or in your shop.
New Digital Planner: 2022 Mosaic Digital Planner
Jan has just released a gorgeous 2022 Mosaic Digital Planner that I can’t wait to get my hands on. This is a fully dated digital planner that you can pick up for just $17 with coupon code MOSAICDIGITAL (saves $20).
There’s also a matching printable planner that’s only $17 with coupon code MOSAICPRINTABLE (saves $10)
Or you can grab the bundle deal with both for only $27 with coupon code MOSAICBUNDLE (saves $20)
See them here – coupons expire Tuesday, January 11.
Bonus Offer: This product qualifies for a bonus. You’ll find claim details on Jan’s site after purchase.
January Planner Sale from Coach Glue
It’s that time of year again – Melissa and Nicole have put all of their planners on sale for a 50% discount through the end of this month. You can see them all here and use coupon code 50 to claim your savings at checkout.
Bonus Offer: For each planner you purchase choose 1 bonus product. Email your receipt to me at email@example.com and put BONUS CLAIM in the subject line.
Creative Fabrica’s Weekly Discount Deals
The Hungry Jpeg’s Dollar Deals Page
The Modern Designer’s Unforgettable Font Collection from Design Cuts
Scripture SVG Bundle from The Hungry Jpeg
New! February Love Bundle from Creative Fabrica
New! The Massive SVG Quotes Bundle from The Hungry Jpeg – only $8
The Best of 2021 Font and Graphic Bundle from The Hungry Jpeg
New! The January Big Love Bundle from The Hunngry Jpeg
New! Clipart, Patterns, Papers Bundle from Creative Fabrica
New! Free Epic Blog Post Pack from Sharyn at Content Sparks
New! Free Cozy Cats Coloring Pages from Jay at Coloring Galaxy
New! Free Procrastination Printable Posters from Ekit Hub
10 Free Cultivating an Abundance Mindset Graphics from Publish for Prosperity
Free PLR Sampler with papers, journal pages, and coloring images from Shannon at Creative Printable Designs
Free 2022 Calendar from Ekit Hub
Pastel Glow Digital Planner (and other freebies) from The Happy Journals Club
Free 5 Pack of Dealing with Negative Thoughts Articles from Publish for Prosperity
Free Taste Test pack of recipes and photos from Kitchen Bloggers. You get 3 recipes with 22 original food photos.
7 Days to Establish a Better Bedtime Routine from Piggy Makes Bank includes 7 articles and 7 emails
Free Adorable Elephant Template & Cover from Shawn Hansen (Tip: Check out the Subscriber Special Offer after you log in!)
Valentines Gnome Clipart from Creative Fabrica
Angista Script Font from Creative Fabrica
New! Snow Day White Texture Mini-Pack from Creative Fabrica
Ends Tomorrow! Floral Illustration Bundle from Creative Fabrica
New! Boho Geom Papers from Creative Fabrica
New! Watercolor Spring Easter Dessert Clipart from Creative Fabrica
Design Cuts Freebie – Free: Procreate Brushes & Worksheets Sample
New! Design Cuts Freebie – Silver Leaf Clipart
New! Design Bundles Freebie – Valentine Love Doodles
Design Bundles Freebies – Watercolor Paint Textures Digital Papers
Design Bundles Free Design of the Week
Font Bundles Free Font of the Week
Font Bundles Freebie – Lovebird
Font Bundles Freebie – Candy Christmas Font
The Hungry Jpeg Freebie – Palamino Beach Brush Font
New! The Hungry Jpeg Freebie – Rhapsody Font
And that’s it for me this afternoon. I’m going to grab some lunch and take a break. I’m still feeling pretty good, and don’t want to overdo it at least until tomorrow!
Have an amazing day! Create what makes your heart happy!
P.S. Meet the Content Creators! 8 Low Content Products for $10
P.P.S – Miss the last newsletter? Read it here
P.P.P.S. – Looking for the current list of bonus offers? Find it here
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