It was such a weird feeling to watch Shaun go back to work this morning. He’s been off since the week before Christmas, and even though he was away for a week, it was nice to know that he wasn’t having to go to work at a job he’s not in love with. And we started building his blog this week, so hopefully at some point he’ll be able to walk away from the job on his own terms.
So that also makes today the day I need to ease myself back into the fray after 10 days of doing pretty much nothing but newsletters. I am excited to start working on my own blog this afternoon and get going on new products and content for you.
Before we get to today’s read, I wanted to remind you quickly that the discount for my Landscape Coloring Calendars ends at midnight Eastern tonight. Use coupon code LANDSCAPE10 to save $10.
Today’s Read: Three Keys to Optimizing Your Email Content
Maximizing your profits and effectively communicating to your audience is a huge part of being successful in business. Without quality content, email marketing would be dead. There would be no reason to email as you would have nothing to engage, educate and persuade your audience with. Without it, you can’t convert them into paying or loyal customers.
That’s why it’s so important to optimize the content you provide your subscribers and customers with every day. Here are the key points to effective email content:
Key #1 – Your Content Must Be Value-Driven
The point of emails is always to find ways to educate and add value to your subscribers’ life. Education is the best way to persuade or direct your audience to make a purchase. You don’t need to and shouldn’t constantly be selling to them. Often, if the title looks like an obvious sales pitch, they are unlikely to open.
Statistics show that only about one out of every four sales emails gets opened. And I know that personally, I very rarely open sales pitch emails unless they’re from my friends and I want to see what they’re up to.
However, if your readers know that they will gain value every single time they open your email, they won’t want to leave. They understand that you need to sell products or services at the end of the day to see a return on investment. If they find value in your content, products, and services, it will come around. In other words, don’t make sales your only point of focus.
It’s the main reason I put the articles first in these newsletters. You get the information I have to share, before the deals. And if the format is always the same, then you know exactly what you’re going to get when you open my daily emails.
Key #2 – Your Email Must Be Engaging and Personable
All of your content should be engaging and personable. This means your readers feel like they are talking to a human and are forming a connection with you. It inspires or drives them to take action and makes them feel more involved or important while reading your email. The more interactive and humanized the content, the more trust, and credibility you establish that grows your audience and conversions.
I will tell you from experience, this takes practice. Unless you’re already a skilled copywriter, creating engaging content and putting yourself out there doesn’t come easy. But the more you do it, the easier it gets and your audience will appreciate knowing that you’re not perfect right out of the gate too!
Key #3 – There Must Be Some Personalization in Your Emails
You may feel like you can’t write. But here’s the thing… if you write as if you are talking to a friend or loved one, you’ll do better. Write how you speak and edit later. This really works. I used to think it was a crock of s**t, but the more you do it, the easier it gets (yes I’m repeating myself) and it gives your audience the one thing they can’t get anywhere else… YOU!
Some email marketers say too that the automated personalized features in your autoresponder like adding their name goes a long way. I’m not so sure I agree with that. Most people know that they’re getting an automated newsletter, and not a one-off email written to them personally.
My personal preference is to not use automation, so that when I do start your email with a personalized greeting, you know I’m writing to you and no one else.
Think about these three keys when you’re creating your email content. Even if you’re using PLR as the base of your content, there are ways to add value, be engaging and put some of yourself into the content. The bottom line is you want your audience to read the content you’re creating, so they click on your links and buy what you’re selling.
And now, here are today’s deals…
Deals Ending Today
Besides the Landscape Calendars, the other are deals ending today are:
Piggy Makes Bank: Canva Ebook Templates (Note: Buy any bundle and get 2 bonus choices from me)
New Deals Today
New Easy Ephemera Sale This Week
Rayven is having a sale on her Easy Ephemera packs this week. You can pick up any of the black & white coloring versions or the full color versions for only $5 each with coupon code EPH5 through Monday, January 10.
Please note: You DO have to do separate transactions for each pack you purchase.
April’s Deals Today:
- New 6 Ways to Create a Vision Board List Builder Starter Pack
- Pre-Written Essential Oils Content Bundle
- Money Mindset Printables
You can see all the deals released so far here: PLR Daily Deals and use coupon code 2022 to claim your 52% savings at checkout.
Free PLR: Epic Blog Post from Content Sparks
Sharon at Content Sparks is giving away a free Epic Blog Post Pack on using Templates in Your Business. You get the 1000+ word post, a content upgrade, emails, and social media posts. Available until January 12.
Ongoing Deals You May Like
New Training: Full Color Planners and Journals (Plus Bonus)
Julie Coffman has a new training available starting today on creating Full Color Planners and Journals to sell on Amazon KDP. Enrollment is only open for this week and the training official starts on Monday, January 10. Here’s a quick outline of what will be covered:
- Before You Begin
- Full-Color Brainstorming
- Full-Color Research
- Create Your Full-Color Interior
- Daily, Weekly, and Monthly Full-Color Planners
- One- and Two-Page Layouts
- 30-, 60-, and 90-Day Full-Color Planners
- Create a Challenge
- Inspirational Booklets and Gift Books
- Full-Color Guided Journals
- Create Your Cover
- Publish Your Book
- Market Your Book
I am very much looking forward to this myself because I have decided to make KDP publishing a major focus this year. It’s where I got my start in low-content publishing a few years ago, but I’ve gotten away from it over the past couple of years while I built up the PLR side of things. So I’ll be there learning right alongside you in this!
Bonus Offer: This product qualifies for 2 bonus choices. You’ll find the claim instructions on the Warrior Plus site after purchase.
New Free Coloring Pages: Cozy Cats
Jay has a new set of Cozy Cats Coloring Pages available for free. You get 10 pages that include both PNG and PSD files with PLR/Commercial Use rights.
New PLR: The Art of Reinventing Yourself (with Bonus)
Shaun and Cally have a new release this week on The Art of Reinventing Yourself. This is a “biz in a box” style package that’s on sale for under $20 through January 7. The content covers:
- The one thing that you must define before you start re-inventing yourself.
- 10 life-changing benefits of building a better version of yourself.
- The difference between soft skills and hard skills and why you need to master both.
- Why your comfort zone is the worst place to be.
- Can you change your personality and build a new you? See chapter 2 for the answer.
- How to stop being a people pleaser.
- 12 signs that you might be a people pleaser.
- The shocking difference between being nice and being a people pleaser.
Bonus Offer: This product qualifies for a bonus. You’ll find claim instructions in your Warrior Plus area after purchase.
New Digital Planner: 2022 Mosaic Digital Planner
Jan has just released a gorgeous 2022 Mosaic Digital Planner that I can’t wait to get my hands on. This is a fully dated digital planner that you can pick up for just $17 with coupon code MOSAICDIGITAL (saves $20).
There’s also a matching printable planner that’s only $17 with coupon code MOSAICPRINTABLE (saves $10)
Or you can grab the bundle deal with both for only $27 with coupon code MOSAICBUNDLE (saves $20)
See them here – coupons expire Tuesday, January 11.
Bonus Offer: This product qualifies for a bonus. You’ll find claim details on Jan’s site after purchase.
10 Free Cultivating an Abundance Mindset Graphics from Publish for Prosperity
3 Free Coloring Pages from Ekit Hub
Free PLR Sampler with papers, journal pages, and coloring images from Shannon at Creative Printable Designs
Free 2022 Calendar from Ekit Hub
Pastel Glow Digital Planner (and other freebies) from The Happy Journals Club
Free 5 Pack of Dealing with Negative Thoughts Articles from Publish for Prosperity
Free Taste Test pack of recipes and photos from Kitchen Bloggers. You get 3 recipes with 22 original food photos.
Christmas Printables Mini Kit from Ekit Hub
7 Days to Establish a Better Bedtime Routine from Piggy Makes Bank includes 7 articles and 7 emails
Free Adorable Elephant Template & Cover from Shawn Hansen (Tip: Check out the Subscriber Special Offer after you log in!)
Free Guide to Participating in Bundles and Giveaways from Jenn Brockman
Free Action Word Stickers from Di
Muddy Lilac Seamless Pattern Template (Affinity Designer) from Lynette
- Valentines Gnome Clipart from Creative Fabrica
- New! Angista Script Font from Creative Fabrica
- New! Snow Day White Texture Mini-Pack from Creative Fabrica
- New! Floral Illustration Bundle from Creative Fabrica
- New! Boho Geom Papers from Creative Fabrica
- Design Cuts Freebie – Free: Procreate Brushes & Worksheets Sample
- New! Design Cuts Freebie – Christmas Lights, Patterns And Cards
- New! Design Bundles Freebie – Valentine Love Doodles
- Design Bundles Freebies – Watercolor Paint Textures Digital Papers
- Design Bundles Free Design of the Week
- Font Bundles Free Font of the Week
- Font Bundles Freebie – Lovebird
- Font Bundles Freebie – Candy Christmas Font
- The Hungry Jpeg Freebie – Palamino Beach Brush Font
- New! The Hungry Jpeg Freebie – Rhapsody Font
And from me… 5 Grungy Watercolor Papers for Your Projects
And that’s it for me this afternoon. I’m going to be working on Shaun’s new blog for most of the day and will share more details about that once we get something up for you to look at! I’m excited for him that he’s finally wanting to be a part of the business and work at getting away from his factory job.
Have an amazing day! Create what makes your heart happy!
P.S. Meet the Content Creators! 8 Low Content Products for $10
P.P.S – Miss the last newsletter? Read it here
P.P.P.S. – Looking for the current list of bonus offers? Find it here
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