It’s the first official work-day of my year since I’ve been very laid back, resting and recharging over the past 10 days or so. But this morning I knew I was ready to get back to work because I’ve spent the last 2 hours doctoring up a new digital planner to play with for this year.
I’ve been bullet-journaling for years, and last year I switched to a digital planner instead of paper ones and I have to admit, one of the things I miss most about working with a paper notebook is that feeling of a fresh, brand-new blank page. So even though I was using an 18-month digital planner that was still perfectly good, I just had to make myself a new one to get that “fresh start” feeling for the new year.
And I started reading a new book this morning – well, new to me… it’s been on my shelf for awhile now in order to start building up some good habits. I picked James Clear’s Atomic Habits to start my year off with. I’ll be talking more about it on my blog as I read, and I’ll have more on the blogging journey in a couple of days.
In the meantime, I’m looking forward to sitting down with my new planner and getting all my goals and projects for at least the first quarter fleshed out. And of course, I have new goodies to share with you as always starting with today’s read.
Since we’re starting off a whole new round of events this month, I thought we might take some time to talk about email marketing funnels and why you want to have one, and what goes into creating them.
Today’s Read: Four Steps to Creating an Email Funnel
Crafting the right email funnels is an important marketing strategy to understand if you want to maximize your profits and better communicate and engage with your target audience. While it may be hard to believe, email marketing still outperforms social media by nearly forty percent more. Not only does email marketing generate more revenue, but it is also more productive as it is three times faster. It also gives you a direct line of communication to your customers and subscribers without having to be filtered through a third party.
There are four main components to creating your email marketing funnel:
Step One: Create a Lead-Generating Opt-in
The most crucial step to creating a high-converting email funnel includes your brand awareness and lead generation. You need to create an acquisition process that draws in your target audience. This consists of an opt-in form and incentive to get their information and start them down the email funnel. Once they have opted in, you can then tag them as a new subscriber and start sending them their welcome content and other relevant information.
Step Two: The Nurture Sequence
The next step is to further build their interest with lead nurturing content. I think this is one place where a lot of email marketers fall short and get overwhelmed with not knowing exactly what to put in here. You’ll want to make sure your new subscribers get content that teaches them about you, your business, the products or services you offer, and how those can benefit them. It has less to do with promotions, and more to do with building a stronger relationship with your customers to keep them around long-term. It also allows you to learn your audience better and form a deeper connection to craft engaging content and leads to more action.
Step Three: Persuasion and Promotion Emails
Once strong relationships are built with your readers, you want to persuade them further to make a certain decision. This is where the promotional content begins to flow or stream into your sequences to convince your readers to make a purchase and become loyal customers. Be sure you always include an easy and obvious call-to-action, so your audience knows what to do. Your click-through rate depends on it.
Step Four: Engage and Follow Up
This is another step that can be a weak link in your email funnel. Nurturing your leads is a process that never stops. The step keeps going for as long as it takes to keep their interest and increase your conversions. Even after your readers purchase, you want to follow up with them and keep them engaged. Send thank you emails and invite them to other groups or platforms that teach them how to use your products or services even better. The more places and ways you can keep your audience engaged, the better and fewer chances for them to unsubscribe or become disinterested.
This is a pretty brief overview, but should give you enough to get started on creating your own email marketing funnel so that you don’t waste even a single lead from the events that you’re participating in this year.
And now, here are today’s deals…
Deals Ending Today
Last Day for Original Pricing! The Kitchen Sink Plus
Today is the last day to take advantage of the original pricing for Mel’s Kitchen Sink Plus membership. Here’s what’s included in your monthly membership each month:
- All Products will ONLY be available through the Membership – these will never be sold anywhere else!!
- A New Limited Edition Digital Planner
- A New Limited Edition Printable Planner
- A New Limited Edition Lead Magnet
- PNG versions of the layers for use on Canva!
- A Layered PSD File to create your own covers (at least 10 Layers)
- At least 5 Done-for-You Covers
- Monthly LIVE Workshop
- Surprise additions every month to complement that month’s planners!
If you join now, you’ll get both November and December content, and you’ll be grandfathered in at the lowest price too. Mel says she’s raising the price on January 1, so now’s the time to get in.
Bonus Offer: I have an exclusive headstart bonus for this of a set of at least 20 (sometimes I get carried away and you’ll get more) digital papers to mix and match with the monthly content. You’ll find download links in your members area on Mel’s site after purchase. December’s papers are now in your members area!
Last Day for the New Year Birthday Sale at Content Sparks
Sharyn at Content Sparks is having a sale from today through January 3, 2022. You can save 50% off all full-price items in her shop when you use coupon code NewBday2022.
Discount Ends Today! Love & Romance Partners Coloring Journal
Rayven has a new release this week. Save $20 on the Love & Romance Partner’s Coloring Journal when you use coupon code ROMANCE through Monday, January 3. The 38-page package includes:
- All About Me
- Our Love Story
- Common Interests
- Individual Interests
- Unforgettable Firsts
- Wonderful Memories
- Our Future Goals
- Our Bucket List
- Date Planner
- Date Ideas
- Vacation Planner
- Love Language
- And many more…
Bonus Offer: This product qualifies for a bonus. You’ll find claim instructions in Rayven’s dashboard after purchase.
New Deals Today
New Training: Full Color Planners and Journals (Plus Bonus)
Julie Coffman has a new training available starting today on creating Full Color Planners and Journals to sell on Amazon KDP. Enrollment is only open for this week and the training official starts on Monday, January 10. Here’s a quick outline of what will be covered:
- Before You Begin
- Full-Color Brainstorming
- Full-Color Research
- Create Your Full-Color Interior
- Daily, Weekly, and Monthly Full-Color Planners
- One- and Two-Page Layouts
- 30-, 60-, and 90-Day Full-Color Planners
- Create a Challenge
- Inspirational Booklets and Gift Books
- Full-Color Guided Journals
- Create Your Cover
- Publish Your Book
- Market Your Book
I am very much looking forward to this myself because I have decided to make KDP publishing a major focus this year. It’s where I got my start in low-content publishing a few years ago, but I’ve gotten away from it over the past couple of years while I built up the PLR side of things. So I’ll be there learning right alongside you in this!
Bonus Offer: This product qualifies for 2 bonus choices. You’ll find the claim instructions on the Warrior Plus site after purchase.
New Free Coloring Pages: Cozy Cats
Jay has a new set of Cozy Cats Coloring Pages available for free. You get 10 pages that include both PNG and PSD files with PLR/Commercial Use rights.
New PLR: The Art of Reinventing Yourself (with Bonus)
Shaun and Cally have a new release this week on The Art of Reinventing Yourself. This is a “biz in a box” style package that’s on sale for under $20 through January 7. The content covers:
- The one thing that you must define before you start re-inventing yourself.
- 10 life-changing benefits of building a better version of yourself.
- The difference between soft skills and hard skills and why you need to master both.
- Why your comfort zone is the worst place to be.
- Can you change your personality and build a new you? See chapter 2 for the answer.
- How to stop being a people pleaser.
- 12 signs that you might be a people pleaser.
- The shocking difference between being nice and being a people pleaser.
Bonus Offer: This product qualifies for a bonus. You’ll find claim instructions in your Warrior Plus area after purchase.
Ongoing Deals You May Like
January Planner Sale from Coach Glue
It’s that time of year again – Melissa and Nicole have put all of their planners on sale for a 50% discount through the end of this month. You can see them all here and use coupon code 50 to claim your savings at checkout.
I thought today I would share my five favorite planners out of the collection with you. They are:
My 12 Month Life & Business Dream Planner – because I am totally lost without an overall life and business planner!
My Monthly YouTube Video Marketing Planner – because video marketing is high on my to-do list for 2022
Start Your Podcast Planner – because this is another big goal for this year
How to Journal Your Way to the Life, Business + Income of Your Dreams – because… journaling!
How to Protect Your Energy with Boundaries Planner – because I always need to work on my boundaries
See all the planners available here. Use code 50 to claim your 50% discount at checkout
Bonus Offer: For each planner you purchase choose 1 bonus product. Email your receipt to me at email@example.com and put BONUS CLAIM in the subject line.
April’s Daily Deals
Every January April at Niche Starter Packs puts several packs on sale. This year you can save 52% on selected packs with coupon code 2022
Three new packs open up each day. Today’s deals are
You can see all the deals released so far here: PLR Daily Deals and use coupon code 2022 to claim your 52% savings at checkout.
Pick of the Week! Relaunched: Tips that Sell Training from Amy
Amy has relaunched her Tips That Sell training for the month of January. You can save $10 this month when you use coupon code TIPSTHATSELL.
The content covers:
- The Four Step System for Creating T.I.P.S Content
- The Secrets You Need to Choose a Topic and Title That Generates Interest and Income
- Content Shortcuts: The 5 Actions That Pros Take to Speed Up Content Creation
- The Most Often Overlooked Step You Need for Success
- A Fill-In-The-Blank Sales Letter Template
- 6 Specific Ways to Scale Your Business to Six Figures!
- 3 Ways to Ensure Your Content Is User-Friendly
- 2 Strategies that Work Every Time to Help You Find Tips
- A List of the 10 Types of Tips You Absolutely Have to Include
See everything that’s included here and use TIPSTHATSELL to save $10 at checkout.
Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim document in your Zaxaa dashboard after purchase.
Discount Ends Tomorrow! 2022 Floral Landscape Coloring Calendars
I added a set of 3 new Floral Landscape Coloring Calendars to the shop last week. These are dated 2022 Calendars in 3 different floral styles, in landscape format and PPT and PDF. Use coupon code LANDSCAPE10 to save $10 through January 4.
New Digital Planner: 2022 Mosaic Digital Planner
Jan has just released a gorgeous 2022 Mosaic Digital Planner that I can’t wait to get my hands on. This is a fully dated digital planner that you can pick up for just $17 with coupon code MOSAICDIGITAL (saves $20).
There’s also a matching printable planner that’s only $17 with coupon code MOSAICPRINTABLE (saves $10)
Or you can grab the bundle deal with both for only $27 with coupon code MOSAICBUNDLE (saves $20)
See them here – coupons expire Tuesday, January 11.
Bonus Offer: This product qualifies for a bonus. You’ll find claim details on Jan’s site after purchase.
New Graphics Deal: Big Bundle of Creative Resources
Gabby has just released a huge bundle of 25 sets of graphics that are absolutely gorgeous! This Big Pack of Creative Resources includes the watercolor graphics from most of Gabby’s 2021 DFY content packs, as well as some original clipart packs, backgrounds and cover packs.
See everything that’s included here and save $50 with coupon code 2021BUNDLE through January 9, 2022.
Bonus Offer: This product qualifies for a bonus. You’ll find the bonus claim instructions on Gabby’s site after purchase.
Health & Wellness PLR Year End Sale
Jennifer at Health & Wellness PLR is having a year end sale that started today. There are two deals for you to choose from:
1. 2021 PLR Vault – This includes all 32 products that Jennifer released in 2021 for only $77 through January 10 (total value $652 if purchased separately). See everything that’s included here.
2. 65% off all regular priced products in her shop with coupon code yay2021isover – start shopping here
Year End Sale on Canva Templates Ends Tomorrow!
Tracy and Susanne are having a year-end sale on their Canva Ebook/Workbooks. You can pick up either 12 business titles, 12 self-help titles, or a bundle of all 24 for even more savings. Titles include:
- Building Better Friendships
- The Power of Optimism
- Optimizing Strengths and Improving Weaknesses
- Best Practices for Healthier Communication
- Creating a Peaceful Home
- Creating a Happy Social Life
- Making Habits Work for You
- Generating More Energy (Mind and Body)
- Stress Free Holidays
- Taking Care of You: Body, Mind & Soul
- Criticism – Giving and Receiving
- Reviving Enthusiasm
- 3 Ways to Find and Get in Front of Your Ideal Customers
- How to Avoid and Recover from Burnout as a Solo Entrepreneur
- Creating a Cash Quickly During a Financial Crunch
- How to Build a Brand New Email List
- 10 Steps to Building a Successful Business
- A Guide to Online Business Automation
- Adding Resilience to Your Online Business
- 7 Ways to Leverage Your Competition to Grow Your Online Business
- Productivity Blueprint
- Quarterly Planning for Maximum Productivity
- Become a Good Storyteller to Increase Audience Engagement
- Automate Success With the Power of Daily Habits
Creative Fabrica’s Weekly Discount Deals
The Hungry Jpeg’s Dollar Deals Page
The Modern Designer’s Unforgettable Font Collection from Design Cuts
Scripture SVG Bundle from The Hungry Jpeg
Ends in 3 Days! Canva Instagram Template Bundle from Creative Fabrica
Ends Soon! The Comfort and Joy Bundle from The Hungry Jpeg – 5 fonts and 34 graphics packs for $29
New! The Best of 2021 Font and Graphic Bundle from The Hungry Jpeg
New! The January Big Love Bundle from The Hunngry Jpeg
Winter Cute Animals Bundle from Creative Fabrica
10 Free Cultivating an Abundance Mindset Graphics from Publish for Prosperity
3 Free Coloring Pages from Ekit Hub
Free PLR Sampler with papers, journal pages, and coloring images from Shannon at Creative Printable Designs
Free 2022 Calendar from Ekit Hub
Pastel Glow Digital Planner (and other freebies) from The Happy Journals Club
Free 5 Pack of Dealing with Negative Thoughts Articles from Publish for Prosperity
Free Taste Test pack of recipes and photos from Kitchen Bloggers. You get 3 recipes with 22 original food photos.
Christmas Printables Mini Kit from Ekit Hub
7 Days to Establish a Better Bedtime Routine from Piggy Makes Bank includes 7 articles and 7 emails
Free Adorable Elephant Template & Cover from Shawn Hansen (Tip: Check out the Subscriber Special Offer after you log in!)
Free Guide to Participating in Bundles and Giveaways from Jenn Brockman
Free Action Word Stickers from Di
Muddy Lilac Seamless Pattern Template (Affinity Designer) from Lynette
- Valentines Gnome Clipart from Creative Fabrica
- New! Angista Script Font from Creative Fabrica
- New! Snow Day White Texture Mini-Pack from Creative Fabrica
- New! Floral Illustration Bundle from Creative Fabrica
- New! Boho Geom Papers from Creative Fabrica
- Design Cuts Freebie – Free: Procreate Brushes & Worksheets Sample
- New! Design Cuts Freebie – Christmas Lights, Patterns And Cards
- New! Design Bundles Freebie – Valentine Love Doodles
- Design Bundles Freebies – Watercolor Paint Textures Digital Papers
- Design Bundles Free Design of the Week
- Font Bundles Free Font of the Week
- Font Bundles Freebie – Lovebird
- Font Bundles Freebie – Candy Christmas Font
- The Hungry Jpeg Freebie – Palamino Beach Brush Font
- New! The Hungry Jpeg Freebie – Rhapsody Font
And from me… 5 Grungy Watercolor Papers for Your Projects
And that’s it for me this afternoon. I’m going to be working on Shaun’s new blog for most of the day and will share more details about that once we get something up for you to look at! I’m excited for him that he’s finally wanting to be a part of the business and work at getting away from his factory job.
Have an amazing day! Create what makes your heart happy!
P.S. Meet the Content Creators! 8 Low Content Products for $10
P.P.S – Miss the last newsletter? Read it here
P.P.P.S. – Looking for the current list of bonus offers? Find it here
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