It’s always exciting when you find a new course or a new bundle that allows you to learn something new whether for business or personal gain. But don't let what you buy sit on your hard drive gathering digital dust. I’m not immune either, and it’s always an easy “yes” to the sales page when my mind is filled with the possibilities of what I can do with what I learn. Unfortunately, too many times, it’s what happens after I hit the buy button that trips me up – I sign in to the course, look at … [Read more...] about Saturday Soapbox: Don’t Let The Courses or Bundles You Buy Gather Digital Dust
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6 Effective Email Marketing Strategies You Should Be Using
I know you probably get sick of hearing me say this, but email marketing is a huge tool – if not the most important tool – you can have in your business. The email marketing strategies you use to grow and maintain your list really can make or break your business. And this is especially true if you’re a solopreneur like me. I got my start with an email newsletter in 1997 – even before there were autoresponders – and have never looked back. Having an email list helps you keep in touch with … [Read more...] about 6 Effective Email Marketing Strategies You Should Be Using
5 Reasons Audience Engagement is Important for Your Business
Audience engagement (or the lack thereof) can make or break your business. It’s not just enough to provide stellar customer service. These days, you also need to show your audience that care, respect, and value them enough to take the time to get to know them. One of the best ways to do that is to focus on developing audience engagement so that they can get to know, like, and trust you too. Here are five reasons why audience engagement is important for your business: Reason #1 – Audience … [Read more...] about 5 Reasons Audience Engagement is Important for Your Business
12 Tips for Creating Your Content Marketing Plan
One thing I’ve learned in my 20+ years online is that things flow much more smoothly when you have a content marketing plan. There is always a lot to say and to share, and if you don’t have a plan, you can end up going down roads that you never intended to travel. In order to create and develop your content marketing plan, there are some things you need to keep in mind if you want to get it right. Some of these are common sense, and some you’ll no doubt have heard before, but the all bear … [Read more...] about 12 Tips for Creating Your Content Marketing Plan
15 Tips for Building Traffic to Your Content
Building traffic to your lead magnets and other content is essential to a successful list, and building a successful business overall. But all traffic is not created equal. There are many ways to get traffic to your sites and there have been some really good courses created on that. The key takeaway in all of them is that no matter which traffic building method you use, you want to make sure you are sending targeted traffic to your products and content. Here are 15 tips for building … [Read more...] about 15 Tips for Building Traffic to Your Content