Finding ways to reward loyal customers is a great way to show your customers how important they are to you. You know that your customers are what make your entire life and business a success, and are a big part of why you do what you do. But you also need to make sure that they know how important they are in your world. Here are 5 ideas for spoiling your loyal customers so they know how important they are to you… 1. Give them Unannounced Bonuses Whether you sell digital items … [Read more...] about 5 Ways to Spoil Your Loyal Customers
Steven Covey said in “The 7 Habits of Highly Effective People” that you should “begin with the end in mind.” He was talking about personal development and building habits, but you can take that sentiment and apply it when you plan your lead magnet as well. One of the worst habits you can fall into is creating lead magnets that don’t go anywhere. You want them to be your first step, not the last step, so you need to think strategically about your funnel and how that’s going to look. In … [Read more...] about Plan Your Lead Magnet with the End in Mind
Why you want to monetize your lead magnets When you think about giving something of value away for free, it might make you wonder why you’d want to do that. Here’s a little something to consider: when you monetize your lead magnets by upselling, cross-selling, and promoting products inside them, then it’s not really free at all. Yes, it’s true there is no cost to the end user up front, but if you’ve done your targeting properly and created a lead magnet that is useful and relevant … [Read more...] about Do You Monetize Your Lead Magnets? 3 Easy Ways to Do It!
When it comes to creating lead magnets, the easy way to get it right is to consider both your point of view, and your audience’s at the same time. Since the whole point of having a lead magnet is to fill your list with people who want what you offer, it makes a lot of sense to find out what they want so you can create your lead magnets to address their needs and wants. The key – and we’ve talked about this before – is knowing who your ideal customer is. In an ideal world, you already know … [Read more...] about 12 Questions To Ask When Creating Lead Magnets
It’s a well-known fact that content marketing is the king AND queen of internet business. If you’re not creating content to serve your audience, you don’t really have a business. But, it seems to me, that many people only equate content marketing with writing blog posts, and that leads to the (mistaken) belief that content marketing might just be dead after all. In truth, there are many faces of content marketing. If you pay attention to what you see online every day, you will see content … [Read more...] about 8 of the Many Faces of Content Marketing