So, once you have your lead magnet, you need somewhere to share it with your audience. That’s where landing pages come in.
Your landing pages should be very focused on the people who need the content you’re promoting and the lead magnet itself. Don’t try to appeal to everyone, and don’t get off topic about the benefits of the solution you’re offering. It helps if you can use a template for a dedicated landing page to make things easier.
Here are 8 tips to keep in mind when creating your landing pages:
Tip #1 – Grab your audience’s attention early
If you want your audience even to notice your lead magnet, you need to use the right words, images, and information to attract them. Learning all you can about your audience will help you know the right words and information to use.
Tip #2 – One focus per landing page
You know that you have other products you want your visitors to buy from you, but don’t talk about any of that on the landing page or opt-in form for your freebie. Be focused on only what the lead magnet does for them.
Tip #3 – Speak only to your ideal customers
Yes, you have a general audience who needs your offers, but your lead magnets and landing pages should speak only to the ideal customer for that particular lead magnet. Think about what your customers need at the various places on their buying journey. For example, the person in the awareness stage needs a different lead magnet than someone who is in the decision stage.
Tip #4 – Highlight the benefits of your offer
Like any sales page, you want to remember to only talk about the features of the offer in terms of the benefits it offers your audience. They need to know what’s in it for them as plainly as you can tell them.
Tip #5 – Remind your audience of the problem they’re trying to solve
Adding information about what your ideal audience is trying to avoid helps too. Remind them of the problems they’re trying to solve and the pain they’re trying to avoid in your sales copy. Yes, this might be “poking the bear” a bit, but it focuses your audience on the solutions you are providing for them.
Tip #6 – Always include a call to action
You need to include a call to action (CTA) almost every time you communicate with your audience. Include a CTA on your landing page within the opt-in form that describes the benefits of the solution in a way that resonates with the targeted audience member and gets them to sign up for your lead magnet.
Tip #7 – Add social proof
Social proof builds trust, and new prospective customers need to know that other people have tried your solutions and what they think about them. So, if you have it, always include things like testimonials, quotes from others about you and your solutions, and even consider showcasing the number of people who have downloaded the freebie to build up the trust factor in you and your product.
Tip #8 – Keep it short
Your landing pages aren’t the same as sales pages for high-priced products, so they don’t need to be a long-form sales page. The ideal landing page should grab your customer’s attention and have them signing up in just a matter of minutes.
Landing pages don’t have to be hard to create. If you keep these tips in mind, and use a template to keep you focused, you’ll have a landing page ready for your audience in no time.
It can also help to look at popular examples of landing pages for lead magnets on popular websites. Most autoresponders have landing page templates* you can use as well to make creating your pages easier.
The main thing to keep in mind is the shorter the landing page and form, the better for lead magnets because you your audience to grab the freebie, get on the list, and start using your solution fast so you can start moving them through your funnel.
*Note: This post includes affiliate links, for which I will receive a small commission should you make a purchase.