Sometimes the hardest thing to do when building a list, especially if you’re doing a lot of giveaway events or bundle sales, is coming up with new lead magnets you can use.
To be effective, a lead magnet must solve a real problem quickly for your ideal customer. They are usually very specific, easy to digest, and have a perceived high value. The idea is to give your ideal audience a taste of what to expect when they choose to work with you or purchase your full products.
Here are 6 ideas for lead magnets to get your brainstorming engine going:
Idea #1 – Teach you audience how to do something
This is likely the simplest way to come up with a lead magnet for low content users. Set up a short course that runs your ideal customer through the steps they need to take to do something with your products. A short video or PDF with screen shots is really all you need to walk them through one step in turning your templates into a product of their own.
Idea #2 – Provide useful tools and resources
It’s always fun to offer your audience tools and resources that will help them. For example, if you have a food-related website, you can create and offer a recipe template. If you help people lose weight and get healthy, you can create and offer fitness and food trackers. If your audience is other low content publishers things like free color palettes are always useful. Try to think outside the lines and not just give them more free templates that will just collect digital dust on their hard drive.
Idea #3 – Build your community
Access to a community group or forum is an easy way to set up a lead magnet for people subscribing to your list. Set up a free Facebook group or other type of group where they only get access once they’ve subscribed to your list.
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Idea #4 – Create lead magnets that inspire and entertain
If you do a lot of workshops or zoom calls that have been recorded, why not repurpose one of those to use as a lead magnet. You’ll let your prospective customers get to know you and your content in a way that just sending them a PDF won’t do.
Idea #5 – Re-segment Your Current List
If you already have a dead list or a list that you don’t use much, sending them a freebie offer via email is a great way to segment your list further and reactivate the list members. For example, if someone joined your list to get a certain freebie, but they’ve not moved to customer, try sending them a new one that is more targeted.
Idea #6 – Turn prospects into paying customers
To move your audience from leads to prospects to customers, you need to provide the right content that captures their attention continually. Knowing where they are in their buying journey can affect the type of lead magnet you make for them.
Having more than one lead magnet for each stage of the buying journey makes it easier to offer your people something they can use regardless of where they are in the process.
Lead magnets can be templates, coloring pages, PDFs, videos, webinars, reports, software, apps, transcripts, and more. You can use any of the content that you’ve already created to develop a lead magnet, you can create something completely from scratch, or you can buy new content in PLR form to use. As long as the lead magnets you choose address your ideal customer and solve a problem for them quickly and efficiently, they will be an effective tool for building your list.