I know you probably get sick of hearing me say this, but email marketing is a huge tool – if not the most important tool – you can have in your business. The email marketing strategies you use to grow and maintain your list really can make or break your business. And this is especially true if you’re a solopreneur like me. I got my start with an email newsletter in 1997 – even before there were autoresponders – and have never looked back.
Having an email list helps you keep in touch with customers and prospective customers, as well has helps you build relationships and grow your business. It also gives you a vehicle for promoting products, making sales, and building up your brand. It’s the one asset in your business that you control (almost) completely. As long as you download your list regularly, you will be able to switch platforms if anything happens.
But the one thing you really don’t want to do when it comes to email marketing is go into it without a plan.
Here are six email marketing strategies you should be using in your business:
Strategy #1 – Always have multiple sign-up forms on your site
Sign-up forms are an essential part of any website. They help you build your email list, connect with users, and create a personal connection that can be used to convert them into paying customers. In addition, when you have a sign-up form on your site, it is easier for visitors to subscribe to your content and receive notifications from you through email.
Strategy #2 – Create lead magnets that offer value
Offering lead magnets is a proven strategy that will help you get more subscribers and customers. Many companies provide lead magnets to incentivize people to subscribe to their email list. This strategy works because it’s easy, inexpensive, and effective. You’re creating valuable content for your website visitors, which leads them to sign up for your emails.
Recommended Resource: Lead Magnet Makeover*
Strategy #3 – Create autoresponder sequences
Autoresponders sequences are automated emails that are sent on a set schedule. They are typically used for marketing and sales, but they can also be used for customer service. They are a terrific way to stay connected with your customers without manually sending out emails. This is one of my favourite email marketing strategies for keeping in touch and sharing new content with my customers and subscribers.
Recommended Resource: Convert Kit*
Strategy #4 – Learn to create “click-worthy” subject lines
The email subject line encourages the people who see it to open it. Therefore, it is important to capture their attention and make them want to read it. Try using a catchy subject line that is short, specific, and to the point. It should also have a call-to-action that entices the reader to click on it.
Strategy #5 – Make sure your email looks good on mobile devices
Your customers are using their mobile phones more than ever. If your email is not mobile-friendly, you will be missing out on potential sales. In addition, more and more people are reading emails on their phones, and this means that you need to make sure that the layout looks the same on a mobile device as it does on a desktop. Thankfully, most email software providers have options to make this easy to do.
Strategy #6 – Segment your list
Email segmentation is an important, but much underused email marketing strategy that divides customers into different groups based on their interests, demographic information, or past behavior. These segments are then targeted with additional messages relevant to the specific audience.
To segment your audience, you need to have some data about them. This can come from various sources, including Website visitors, purchased items, demographic information such as age, behavior like abandoned shopping cart, location, or interests.
Your email list is one of the most valuable assets you have. Putting these email marketing strategies into action can help you grow your list, retain your target audience and maximize your impact or value. Over time, they will also help you build the know, like, and trust factor that is so important in any customer relationship. Your community will look forward to your emails every day, and this will also build your credibility, authority, and revenue.