Having a successful op-in page is a key component of your list-building efforts. It’s the first impression your prospects are going to have of you so you want to make sure it’s as successful as you can make it.
While there is lots of leeway for making your opt-in pages your own, every successful opt-in page should have these six components.
1. You need a standout headline and subheading
You only have a short time to hook your ideal audience when they land on your opt-in page. If they aren’t compelled to keep reading, you’ll lose them within seconds of their arrival. A good headline speaks directly to the solution’s benefits for the specific person you created it for, and the subheading reinforces the point you are trying to make.
2. Give your audience benefits, benefits, and more benefits
The creation of your successful opt-in page should start with all the benefits of the lead magnet you’re promoting. Try writing down a list of the benefits associated with the product. It can sometimes help to list the features from your view and then attach benefits to each feature that you think is important.
3. You’ll also need a working sign-up form
You would be surprised at the number of times I want to opt-in for something and the signup form doesn’t work. Always test your opt-in process before you make your page live.
It’s also important to have an opt-in form that is simple and fast to use. Only ask for the information you really need to qualify your leads, no more, and no less. At the very basic level, all you really need is an email address. You can get any other information you want from your new subscribers once they’re in your sequence.
But, if you only want to serve certain segments of your audience, then you can always add custom fields to your form to collect the information you need.
4. A compelling call to action is a must
When you create calls to action (CTAs), think about the exact person you want to receive your lead magnet, and talk to them. A CTA should be action-oriented and benefit-focused on the right people. The right people are your ideal audience members who will be hungry to use your solutions because they need them.
5. Visuals are an important part of a successful opt-in page
What looks good to one audience, might not look good to another segment of your audience. But most humans are visual creatures, and especially in the low-content niche attractive visuals on your opt-in page are a must.
Get to know your audience and test different types of images and visuals. Your page should be uncluttered and the reader’s eyes to be directed in the right places for it to work.
6. Use social proof to increase your trust factor
The final key component of your successful opt-in page is information like social proof that helps to build trust. Social proof can be things like testimonials, product reviews, or just a simple statement about how many people have downloaded your lead magnet and gotten results from using it.
Final Thoughts
Your opt-in page is the first step in getting your ideal customers to know, like, and trust you. It’s important to use the page to your maximum advantage to create that great first impression.
The words, visuals, and extra information you share on your opt-in page should all be targeted to that segment of your audience you are trying to attract. Keep these six components in mind for when you are building out your opt-in pages, and you will be much more successful with your list-building efforts.