“If you don’t plan, you’re planning to fail”.
I’m sure you’ve heard this a thousand times or more, in various forms. And when it comes to content marketing, it’s very true. No one would dream of publishing a magazine or newspaper without a content marketing plan, so why should our digital businesses be any different? Creating a content marketing plan that takes into account an understanding of your goals, your products or services, and your audience takes so much of the stress of creating new content out of the equation. And we all want a more stress-free business, right?
Here are five more reasons a content marketing plan is important for your business.
Reason #1 – A Content Marketing Plan Creates Cohesiveness In Your Content
When you develop a content marketing plan, you’ll work out all the content you want to create based on the products and services that you want to promote. That doesn’t mean every piece of content is going to be promotional in nature, but it does mean that all the content you create will work together, share the same voice, and talk to the same audience.
Reason #2 – It Establishes Your Brand Identity
When you plan the content you’ll create and share in advance, it helps with branding because you can keep everything similar. For example, you can decide on the voice, fonts, images, colors and more ahead of time. It’s a lot easier to explain to someone you’re outsourcing to what you want when you know what you want because you’ve planned it out.
Reason #3 – It Helps Increase Productivity
When you create a content marketing plan you’ll know what you need to do each day to reach your goals because it’s going to be in your calendar and schedule. You will know exactly what content you’re working on creating today, what is being published today, and most importantly why you’re doing it. That’s going to make it a lot simpler to create the content you need for all parts of your business.
Reason #4 – It Improves Your Analytics
When you know why you’re publishing a piece of content, you’ll be able to check analytics to find out if it’s working the way you thought it would. You’ll also be able to trace what’s working and what’s not working so much better than if you’re just “going with the flow”. A content plan makes some assumptions and those assumptions are used as a basis for your analytics.
Reason #5 – It Helps You Get the Most Return on Investment
When you do all that you can with your content marketing plan such as use the right keywords, find the right voice, and create the content directly for your audience you’ll find out that your return on investment will be a lot higher. You’ll boost revenues as you boost brand awareness because more of the right people will know about you.
If you need something to help you get started, Lynette has a really great Content Marketing Planner* that you can use to map out your goals, topics, promotions, and more.
*Note: This post includes affiliate links, for which I will receive a small commission should you make a purchase.