One of the mistakes I see people making with email is this: They’ve created an amazing lead magnet and built a list, and then they don’t do anything with it. Unless you are charging for your newsletter itself, you must find a way to monetize your email messages so that you can create an income for yourself from your list.
Here are 15 ways to monetize your email messages:
1. Promote a Product You Use
If you’re part of your own audience, the products and services you use to solve those problems are of utmost interest to your audience. Tell them what you think about each resource you use and invite them to use it, too, with your affiliate link.
2. Promote Your Own Products and Services
Every three to four emails, send information about the products and services you have created for them. Sharing your own products and services is a great way to monetize your email messages and let your customers get to know a little more about you at the same time.
3. Promote a Service You Love
Did you use a service you like recently that will be useful for your audience too? Let them know about it. Just like you’d tell your best friend about the yummy restaurant you went to last night, you should tell your audience about the services you get results from. This is a super easy way to monetize your email messages.
4. Tell Your Audience About a Product They Need
Even if you don’t use the products because you’re not part of your own audience, you should tell your audience about the products you need. Just like a doctor tells their patients what they need.
Resource: What if making sales to your email list was easy?*
5. Create a New Product or Service
As you learn more about your customers, create products that fit into your niche that will solve their problems.
6. Promote Memberships and Subscriptions
Continuity programs are awesome to promote whether you own them or not. Subscriptions and memberships usually require a monthly payment, which can really add up over time.
7. Sell Another Product on Your Download Pages
Anytime you create a thank you or download page, add the next product or service based on what they’re getting now, whether a freebie or not, as a suggestion.
8. Maximize Error Pages
Edit your error pages to take advantage of the space by recommending products, freebies, or whatever your current promotion is at the time.
9. Host Flash Sales
Keep your audience open and ready for more email messages by surprising them with list member-only sales periodically that thanks them for being VIPs.
10. Segment Your Audience Based on Their Behavior
Remember that you can keep segmenting your audience even after getting on your list by telling them about your newest offers, freebies, and so forth and using the automation inside the autoresponder to segment and tag them based on their actions.
11. Set Up Low-Cost Tripwires
A tripwire is a low-cost product that tests your audience’s interest. Usually, the cost is less than $27 dollars and is also a great way to build your list with your ideal audience.
Resource: The Tripwire Toolkit*
12. Up-Sell, Cross-Sell, and Down-Sell as Needed
Send the right offers to the right people. Based on their behavior, you may need to send information for up-sells, cross-sells, or even a down-sell if needed to keep their interest.
13. Remarket to Your List Members Via Paid Ads
One effective way to keep your list active is to use technology such as remarketing ads via social media. You simply upload your email list, and only those who are on that list will get your ads. You can use this to remind them to check their email.
14. Email Regarding Abandoned Carts
If you have a shopping cart, set up automation that automatically sends reminders to them if they abandon their shopping cart. You can do this via email, but you can also use remarketing ads to bring them back too.
15. Offer Coaching and Consulting Services
Personal one-on-one services and consulting is a very lucrative way to earn more money. Make these offers to those who have purchased most of your products and services.
Final Thoughts
The more ways you can offer opportunities for your audience to buy something you recommend, the more money you’re going to make. That’s just math. Make more offers, make more money.