Building traffic to your lead magnets and other content is essential to a successful list, and building a successful business overall. But all traffic is not created equal.
There are many ways to get traffic to your sites and there have been some really good courses created on that. The key takeaway in all of them is that no matter which traffic building method you use, you want to make sure you are sending targeted traffic to your products and content.
Here are 15 tips for building traffic to your content:
Tip #1 – Set goals for your traffic
In order to build targeted traffic streams, you need to set goals for your traffic. So, before you write any content, create copy for a landing page, or even create a product or service, you need to know who wants it and why you want that traffic. What do you want the traffic or visitor to do when they come to that page?
Tip #2 – Have a plan for developing content
It’s important to have a cohesive a content marketing plan so that the content you add has a reason for being. Design a content marketing plan that encompasses your blog, social media, and the entirety of your business so that it all works together. Everything you create should be done with your traffic goals in mind.
Tip #3 – Add content consistently
Consistency is your friend when you’re building traffic. Search engines want you to put a regular drip of content onto your website in order to keep your site updated. But it’s also better for engagement when your audience knows you’ll be adding content on a regular basis.
Tip #4 – Always do your keyword research
Keyword research helps build keyword-rich content that search engines will help your audience find, but it’s also helpful for getting content ideas in general that your audience will want to consume.
Tip #5 – Pay attention to SEO
Search engine optimization, both on-page and off-page SEO, are needed to ensure your landing pages, website, blog posts, and more actually get the results you want.
Use a tool like Rank Math to help you get your content SEO ready.
Tip #6 – Visuals matter
It’s not just the words on the page that have to appeal to your visitors. The visual content is just as, if not more, important. Test out various colors, types of images, and formats to see what your audience responds best to. You can tell by conducting A/B testing and looking at the numbers.
Tip #7 – Pay attention to your competition
Your site and your content don’t operate in a vacuum. Whether you like it or not, you are being compared to your competition, so it pays to know what they’re doing as well. Knowing what they are publishing for content is a great way to get ideas for your own content but don’t copy them exactly. Put your own spin on things in a way that your audience expects from you.
Tip #8 – Always provide value
The more value you can provide your audience, the more your content marketing will be successful. List building works when you are laser-focused on your audience and how you can serve them.
Tip #9 – Promote as many places as you can
Once you publish content on your website or anywhere for that matter – whether it’s on your blog or a guest post, tell everyone about the content, so they want to read it. Send a link to your email list, send a link to your social platforms, and let people know.
Tip #10 – Master the art of cross-promotion
Promote your blog on social, promote your social networks on your blog, promote it all in email, and vice versa. The more you promote each area, the more traffic you’ll get.
If you need ideas on how to develop a cohesive traffic building plan, Kevin Fahey’s Free Traffic Shotgun* training is a thorough (and affordable) place to start.
Tip #11 – Build and use your social network
Don’t just focus on building followers on each social network. Also, focus on building a real network. Engage with your followers and create two-way conversations with them, and they’ll trust you even more.
Tip #12 – Reach out to influencers
If you have a relationship with any influencers in your niche, reach out to them to see if they will promote your content. It never hurts to have people with a greater audience reach than you in your corner.
Tip #13 – Take advantage of automation when you can
The days of having to post everything manually are pretty much gone. There are excellent automated solutions a lot of traffic building tasks. Take advantage of schedulers and other automation tools when you can to save time and make sure you hit all the traffic channels you want.
Tip #14 – Know your numbers
The key to making this all work is knowing your numbers. Pay attention to your analytics so that you know what is working and what isn’t. And don’t be afraid to adjust as needed to get the results you want as you focus on building traffic to your offers.
Tip #15 – Play the long game
Unless you end up with one of your posts or videos going viral, building traffic is not an overnight thing. Learn to play the long game and be consistent with your daily actions in order to create a steady flow of traffic to your opt-in pages and your paid offers.
Final Thoughts
The key to building traffic really is to keep it simple. Don’t try to game the system but do focus on getting the right traffic that wants what you have to offer. Figure out what your audience wants, create it for them, and then tell them what you have for them in as many ways and as many places as you can.