We’ve talked a lot about creating lead magnets and building your list, but what type of email messages should you send your new subscribers once they are on your list?
This is where your autoresponder comes in handy. You should be setting up automated sequences with a variety of messages that are based around the lead magnet they signed up for. As well, you also want to consider the goals you have for the subscribers who have downloaded that offer.
You can include any type of message you want that helps you get to know your new customers, and lets them get to know you at the same time. Your sequence and the email messages it contains are crucial to building the relationship between you and your new audience members.
Here are 14 different types of email messages you should include somewhere in your sequence:
1. The Thank You Email
This is the first email that should be included in your sequence, and it should go out immediately. You want to thank your new subscriber for become a new list member, and make sure they have the download link to your lead magnet.
Even though most shopping cart systems and autoresponder systems like Convert Kit*, give you an automatic way to deliver the product, but you still want to send a thank you note with another link to the download just in case.
2. The Get to Know Me Email
Once they’re on the list, it’s your turn to tell them more about you. Share about what you do, why you do it, who you do it for, and invite them to get to know you more by sharing your books, your blog, or other platforms where they can find you.
3. The “Special Offer” Email
Set up another message for the next day or in a day or two that gives them another offer based on what they downloaded. For example, if they’re trying your free trial, you may want to give them a chance to sign up now for a discount.
4. The “How’s It Going” Email
This is your chance to find out how they liked the freebie, so send an email asking them how it’s going and ask if they need any additional assistance. Invite them to a group of others who are using your advice to get more help like your Facebook group. You can also ask them to reply to the email directly to get more help.
5. The “Here’s a New Blog Post” Email
If you have blog posts that offer relevant information relating to the lead magnet, set up a message inviting your new readers to visit the blog.
6. The “What Can I Help With” Email
Once your new customers had enough time to consume and use the content and form an opinion about it, send them an email offering additional help. Ask them for feedback and find out what they need help with. You can send an email or use a survey for this one.
7. The Cross Promotional Email
You don’t want your lead magnet to be a “one and done” opportunity for your new subscribers. Use cross promotional emails to let them know where you are on social media, what books you’ve written, or where you guest post, etc. The more information that you can provide about what you’re doing, the more they’re going to trust you.
8. The Next Offer Email
The number one mistake many new email marketers make is that they don’t sell in any of their email messages. Don’t be afraid to make offers in email based on your list member’s behavior. The next offer in your product funnel is a good option, as are other affiliate products that relate or complement what you do.
9. The “Great Product or Resource” Email
This type of email can be sent on a regular basis. Tell your subscribers about the products and services they need to be successful based on your niche. Use your affiliate links to monetize this email and list.
Tip: You can make this a stand-alone page on your site and just send them the link.
10. The “I Want to Know More About You” Email
Relationship building is a two-way street. Don’t just tell your readers about you. Ask them to share a little about themselves too! You can ask one question, or you can send them a survey to get to know them more.
11. The Resource List Email
Instead of doing singular “great resource” emails, you can send an email message that includes a list of the products and resources you use in your business. For example, if you teach others to build an email list, send them a resource list of all the products you use with affiliate links to build your email list.
12. The Reminder Email
This email message reminds people why they downloaded your lead magnet, where to get more information about their issues, and how they can solve their problems.
13. The Upsell Email
Love ‘em or hate ‘em, funnels work. You want to make sure that your people have a chance to purchase the next product or service you have in your funnel if they didn’t take the offer the first time around.
14. The Down-sell Email
It’s always good to give your customers options. They might not be ready for your bigger offer when you email for it. The down-sell email gives you the option of offering them a smaller product that they might be ready for.
While having all of these different types of email messages in your sequences is a great thing, they won’t do you a lot of good if you’re not emailing on a consistent basis. You want to send emails daily for the best results, but the key here is to make sure that the messages you send are full of value and provide useful information.
The end goal is to have your subscribers look forward to opening your email each day. Make it worth their while, and you both win. Your subscribers get to know you, and receive useful information, and you earn an income for your efforts when they take action on your offers.
*Note: This post includes affiliate links, for which I will receive a small commission should you make a purchase.