The next step for setting ourselves up for list building success is finding ways to drive traffic to the landing pages you’ve built. Getting traffic to your landing page isn’t all that much different from how you drive traffic to anything you do for your online business. It’s mostly just a case of figuring out what works best to reach your audience, and being consistent with it.
Here are 11 ways you can drive traffic to your landing pages:
1. Create offers your ideal customer wants
The only way to make offers that your community wants and needs is to get to know them. Study them. Engage with them. Survey them. Then put what they want right in front of them where they are.
2. Share new offers with current subscribers
Anytime you create a new offer, whether free or not, tell your current subscribers about it. This might seem counter-productive since you want to build your list, but it will keep your list healthy, segmented, and engaged.
3. Build your affiliate program up
Set up your funnels with freebies that your affiliates can promote too. Show them what’s in the funnel, so they know it’s worth their while to promote your freebies too. Allow your current customers and subscribers to become affiliates as well – they’ll love getting rewarded for sharing your new offers with their communities.
4. Make good use of press releases
Press releases are an often overlooked way to drive traffic to your offers. You should be telling the world about every single offer you have, including your freebies. If it’s newsworthy, it deserves a press release, and letting your audience grab a free solution is something they want to know about.
5. Host live events
I have two words for you here… This works!
When you make your new lead magnet available to the public, have a live event on Facebook Live or a live Q and A via Zoom or another preferred platform to help get the word out about your offer.
6. Pay attention to SEO
The landing page and opt-in form for your lead magnet allow you to use excellent search engine optimization techniques that help pull traffic to your site through organic searches.
7. Blog about your offers
Some people might say blogging is dead, but I’m a firm believer in having a blog and sharing your own products and services on it. So, once you have finished creating your landing page or opt-in form, always write a blog post announcing your freebie offer linking to the landing page and opt-in form. Then you can share that blog post freely multiple times as you spread the word.
8. Share on your social media accounts
Share multiple times across all your social media platforms about your new lead magnet. Don’t just share once and call it done. Instead, share multiple times during any launch and then repeatedly over time as long as it’s still a good offer.
9. Connect with social media influencers
A fun way to get noticed is to work with social media influencers. Whenever you have a free offer for your audience, let the influencers know about it so they can promote it too.
10. Run paid ads
This is something I’m going to be experimenting more with over the coming months. Targeted paid ads can speed up the process of driving traffic to your new offers while you’re waiting for the organic traffic-building methods to kick in.
11. Ask your community to share
Set up your download page to make it easy for your audience who downloads the offer to share the opportunity with their friends. You can get software that makes this easy to do, or you can make it as simple as putting social media share buttons on a page for your community members to copy and share.
Driving traffic to your landing pages is an essential element in marketing online. You can use a variety of methods to get more eyes on each page you create but don’t ever waste money just sending people to your home page. Use the time and money you have budgeted for marketing to send your visitors to specialized pages because it’s a much quicker way to build your list.
To learn more about free traffic methods, check out the Free Traffic Shotgun* training from Kevin Fahey. I’ve been working my way through this training, and there is a wealth of information and a whole system for learning to drive traffic from multiple sources.
*Note: This post includes affiliate links, for which I will receive a small commission should you make a purchase.